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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
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The Psychedelic Experience: A Manual Based on the Tibetan Book of the Dead
The Psychedelic Experience: A Manual Based on the Tibetan Book of the Dead
Richard Alpert all
“It is a book for the living as well as for the dying.”—Lama Govinda We are in the midst of a powerful psychedelic renaissance. After four decades of hibernation, the promise of the psychoactive ’60s—that deeper self-awareness, achieved through reality-bending substances and practices, will lead to greater external harmony—is again gaining a major following. The signs are everywhere, from the influence of today’s preeminent psychedelic thinker Daniel Pinchbeck, to the renewed interest in the legacy of Terence McKenna, and to the upsurge of collective, inclusive (and overtly tripped-out) cultural phenomena like the spectacle of Burning Man. The Psychedelic Experience, created in the movement’s early years by the prophetic shaman-professors Timothy Leary, Ralph Metzner, and Richard Alpert (Ram Dass), is a foundational text that serves as a model and a guide for all subsequent mind-expanding inquiries. In this wholly unique book, the authors provide an interpretation of an ancient sacred manuscript, The Tibetan Book of the Dead, from a psychedelic perspective. The Psychedelic Experience describes their discoveries in broadening spiritual consciousness through a combination of Tibetan meditation techniques and psychotropic substances. As sacred as the text it reflects, The Psychedelic Experience is a guidebook to the wilderness of mind and an indispensable resource from the founding fathers of psychedelia.
0533 viewsCompleted
Once Upon an Heiress
Once Upon an Heiress
After her father's bankruptcy, the heiress of the Spencer family, Alison Spencer, found herself in a staggering debt of millions overnight and was forced to live on the streets. Everyone anticipated her downfall, but to their surprise, she managed to latch on to the powerful heir of the Brooks family, Cillian Brooks.Rumors about Cillian portrayed him as ruthless and cold-hearted, striking fear into those who heard them. Yet, against all odds, he seemed to dote on Alison as if she were the most precious thing in the world.
0318 viewsOngoing
My Four Miraculous Treasures
My Four Miraculous Treasures
Willow Nason suffered a calculated betrayal. Her virginity was taken, and the man from that fateful night left a token of his presence behind.However, she lost the token and could not locate the man, leaving her with nothing and an uncertain future.Five years later, armed with four little treasures, she returned with a determination to turn things around.Unintentionally, she drew the attention of an immensely powerful figure who held the power to make life-altering decisions in the world.First child: "Mommy, I've hacked into the tycoon's company. He'll come to apologize to you."Second child: "Mommy, I accidentally got involved in a scheme and lured the tycoon to our home."Third child: "Mommy, the tycoon wants to take me abroad to taste gourmet food."Fourth child: "Mommy, Daddy left you a priceless token."She had always believed her treasures to be ordinary little kids, so why were they all prodigies?!Then, a certain influential figure who was cold and imposing arrived at her home. He forced her to the corner of the bed and said, "Woman, you gave birth to my children secretly. You need to be held accountable for that." "What do you want me to do?" Willow said in a panic.The tycoon wrapped his arm around her waist. He flashed her a devilish smile and said, "Give birth to another one."
0294 viewsOngoing
I Married a Scum's Rival
I Married a Scum's Rival
A marriage that lasted for ten years… Calida Artermis thought that she married a good man, but unknown to her, this man would be the one who personally caused her death! In the name of marriage, he toyed with her feelings, plotted for her inheritance, and even destroyed all of the Artemis family, all so that he could get his true love to smile for him. But the assassination he had been plotting for a long time allowed her to return to the time ten years ago!This time, she would definitely ruin his reputation and destroy his family. She would have his lover wish for death. She wanted all the people who hurt her before to suffer her pain one hundred times! Hence, the first thing she did once she returned to the past was to reject the scum. And with great determination, she married his rival, even though she knew that he was a powerful person whom she should not bother. She originally thought that no feelings would be involved in this marriage, so she did not expect that after their marriage, she would end up spoiled rotten by this man.
052 viewsOngoing
The Powerful Wyatt Jensen
Kicked out from a century-old wealthy family, he married for five years and suffered all kinds of humiliation. Wyatt Jensen hugged her as tears streamed down her face, vowing to make the whole world bow at his feet.
044 viewsOngoing
Yes, I'm the Richest Man's Wife
Moon in the Starlit River Billionaire MarriagebxgLoveSoulmate
After her boyfriend cheated on her, Ruth got into a shotgun wedding. Her new husband was handsome, good-tempered, and gentle. Unfortunately, he was dirt poor. That’s fine. She can earn money. All the people in her circle laughed at her for getting herself a nobody who only had a pretty face and no job. But then, the pretty boy turned out to be from the richest family and be the most powerful man in the Imperial City. He was the richest man in Sommerset!This stunned everyone, including Ruth. When Ruth remembered the monthly allowance she gave him, she flew into a rage. “Abel Blakewell, how could you be so shameless?! This is a love scam!”Meanwhile, Abel just cooed at her. “You can just scam me back. Call me honey, and I’ll transfer all of my property to you.”
020 viewsOngoing
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