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The Subversive Copy Editor: Advice from Chicago (or, How to Negotiate Good Relationships with Your Writers, Your Colleagues, and Yourself), Second Edition

By: Carol Fisher Saller

Chapter Count: 15

Views: 1.2K

Novel Tags: -

Novel Type: Self-Development

0
Longtime manuscript editor and Chicago Manual of Style guru Carol Fisher Saller has negotiated many a standoff between a writer and editor refusing to compromise on the “rights” and “wrongs” of prose styling. Saller realized that when these sides squared off, it was often the reader who lost. In her search for practical strategies for keeping the peace, The Subversive Copy Editor was born. Saller’s ideas struck a chord, and the little book with big advice quickly became a must-have reference for copy editors everywhere. In this second edition, Saller adds new chapters, on the dangers of allegiance to outdated grammar and style rules and on ways to stay current in language and technology. She expands her advice for writers on formatting manuscripts for publication, on self-editing, and on how not to be “difficult.” Saller’s own gaffes provide firsthand (and sometimes humorous) examples of exactly what not to do. The revised content reflects today’s publishing practices while retaining the self-deprecating tone and sharp humor that helped make the first edition so popular. Saller maintains that through carefulness, transparency, and flexibility, editors can build trust and cooperation with writers. The Subversive Copy Editor brings a refreshingly levelheaded approach to the classic battle between writers and editors. This sage advice will prove useful and entertaining to anyone charged with the sometimes perilous task of improving the writing of others.
The Subversive Copy Editor: Advice from Chicago (or, How to Negotiate Good Relationships with Your Writers, Your Colleagues, and Yourself), Second Edition
The Subversive Copy Editor: Advice from Chicago (or, How to Negotiate Good Relationships with Your Writers, Your Colleagues, and Yourself), Second Edition
by: Carol Fisher Saller5 : 13 : 5815 Chapters
Longtime manuscript editor and Chicago Manual of Style guru Carol Fisher Saller has negotiated many a standoff between a writer and editor refusing to compromise on the “rights” and “wrongs” of prose styling. Saller realized that when these sides squared off, it was often the reader who lost. In her search for practical strategies for keeping the peace, The Subversive Copy Editor was born. Saller’s ideas struck a chord, and the little book with big advice quickly became a must-have reference for copy editors everywhere. In this second edition, Saller adds new chapters, on the dangers of allegiance to outdated grammar and style rules and on ways to stay current in language and technology. She expands her advice for writers on formatting manuscripts for publication, on self-editing, and on how not to be “difficult.” Saller’s own gaffes provide firsthand (and sometimes humorous) examples of exactly what not to do. The revised content reflects today’s publishing practices while retaining the self-deprecating tone and sharp humor that helped make the first edition so popular. Saller maintains that through carefulness, transparency, and flexibility, editors can build trust and cooperation with writers. The Subversive Copy Editor brings a refreshingly levelheaded approach to the classic battle between writers and editors. This sage advice will prove useful and entertaining to anyone charged with the sometimes perilous task of improving the writing of others.

Leaving the OCD Circus: Your Big Ticket Out of Having to Control Every Little Thing

By: Kirsten Pagacz

Chapter Count: 10

Views: 1.3K

Novel Tags: -

Novel Type: Self-Development

0
“It’s like the meanest, wildest monkey running around my head, constantly looking for ways to bite me.” That was how Kirsten Pagacz described her OCD to her therapist on their first session when she was well into her 30s she’d been following orders from this mean taskmaster for 20 years, without understanding why. Initially the tapping and counting and cleaning and ordering brought her comfort and structure, two things lacking in her family life. But it never lasted; the loathsome self-talk only intensified, and the rituals she had to perform got more bizarre. By high school she was anorexic and a substance abuser, common "shadow syndromes" of OCD. By adulthood, she could barely hide her problems and held on to jobs and friends through sheer grit. Help finally came in the form of a miraculously well-timed public service announcement on NPR about OCD -- at last her illness had an identity. Leaving the OCD Circus reveals the story of Pagacz’s traumatic childhood and the escalation of her disorder demonstrating how OCD works to misshape a life from a very young age and explains the various tools she used for healing including meditation, cognitive behavioral therapy, yoga, exposure therapy, and medication.
Leaving the OCD Circus: Your Big Ticket Out of Having to Control Every Little Thing
Leaving the OCD Circus: Your Big Ticket Out of Having to Control Every Little Thing
by: Kirsten Pagacz7 : 32 : 1510 Chapters
“It’s like the meanest, wildest monkey running around my head, constantly looking for ways to bite me.” That was how Kirsten Pagacz described her OCD to her therapist on their first session when she was well into her 30s she’d been following orders from this mean taskmaster for 20 years, without understanding why. Initially the tapping and counting and cleaning and ordering brought her comfort and structure, two things lacking in her family life. But it never lasted; the loathsome self-talk only intensified, and the rituals she had to perform got more bizarre. By high school she was anorexic and a substance abuser, common "shadow syndromes" of OCD. By adulthood, she could barely hide her problems and held on to jobs and friends through sheer grit. Help finally came in the form of a miraculously well-timed public service announcement on NPR about OCD -- at last her illness had an identity. Leaving the OCD Circus reveals the story of Pagacz’s traumatic childhood and the escalation of her disorder demonstrating how OCD works to misshape a life from a very young age and explains the various tools she used for healing including meditation, cognitive behavioral therapy, yoga, exposure therapy, and medication.

Blending Families: Merging Households with Kids 8-18

By: Trevor Crow Mullineaux

Chapter Count: 12

Views: 1.7K

Novel Tags: -

Novel Type: Self-Development

0
Blending Families responds to the need for a book that explores step-parenting by starting with the marriage as the central relationship in a new blended family unit. Just as you are better able to help your child in an airplane emergency if you put your oxygen mask on first, you are better able to blend two families if you take care of the marriage first. Starting with a discussion of attachment styles, the authors explore how those styles translate into the new family unit when trying to forge a new marriage while parenting tween and teen children in a family unit that is new to them as well. They provide parenting guidance premised on the fact that parenting occurs within a context, and in this case, a context that is unfamiliar territory for everyone involved. Using true stories throughout, they explore the variety of challenges that may arise, such as sibling rivalry, puberty, dating, emotional and intellectual differences, and preferential treatment, and offer suggestions for overcoming obstacles to fully blending. By focusing the light on the marriage as the most important source of stability, the authors encourage readers to develop a style of parenting that works for everyone and brings a sense of unity and strength to the household.
Blending Families: Merging Households with Kids 8-18
Blending Families: Merging Households with Kids 8-18
by: Trevor Crow Mullineaux7 : 50 : 4012 Chapters
Blending Families responds to the need for a book that explores step-parenting by starting with the marriage as the central relationship in a new blended family unit. Just as you are better able to help your child in an airplane emergency if you put your oxygen mask on first, you are better able to blend two families if you take care of the marriage first. Starting with a discussion of attachment styles, the authors explore how those styles translate into the new family unit when trying to forge a new marriage while parenting tween and teen children in a family unit that is new to them as well. They provide parenting guidance premised on the fact that parenting occurs within a context, and in this case, a context that is unfamiliar territory for everyone involved. Using true stories throughout, they explore the variety of challenges that may arise, such as sibling rivalry, puberty, dating, emotional and intellectual differences, and preferential treatment, and offer suggestions for overcoming obstacles to fully blending. By focusing the light on the marriage as the most important source of stability, the authors encourage readers to develop a style of parenting that works for everyone and brings a sense of unity and strength to the household.

Why Do I Feel Like an Imposter?: How to Understand and Cope with Imposter Syndrome

By: Sandi Mann

Chapter Count: 9

Views: 1.2K

Novel Tags: -

Novel Type: Self-Development

0
Many of us share a shameful little secret: deep down we feel like complete frauds and are convinced that our accomplishments are the result of luck rather than skill. This is a psychological phenomenon known as 'Imposter Syndrome'. This book examines the reasons why up to 70% of us are developing this syndrome-and what we can do about it. All of us, at one point or another, have questioned our capabilities and competence. Maybe you've wondered how you got hired and, handed big job responsibilities? One recent article suggested that 70% of people "will experience at least one episode" of IS in their lives. Imposter Syndrome (also known as imposter phenomenon, fraud syndrome, or the imposter experience) is a concept describing individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a 'fraud'. The term was coined in 1978 by clinical psychologists Pauline R. Clance and Suzanne A. Imes. Despite external evidence of their competence, those exhibiting the syndrome remain convinced that they are frauds and do not deserve the success they have achieved. Proof of success is dismissed as luck, timing, or as a result of deceiving others into thinking they are more intelligent and competent than they believe themselves to be. This book presents an accessible and engaging examination of IS and how it effects us, not just at work, but as teenagers, parents and beyond. Using interactive quizzes to help you identify if you suffer and offering tips and tools to overcome your insecurities, psychologist Dr Sandi Mann will draw on her experience not only as an academic, but also as a practitioner, to present a comprehensive guide to understanding and overcoming IS.
Why Do I Feel Like an Imposter?: How to Understand and Cope with Imposter Syndrome
Why Do I Feel Like an Imposter?: How to Understand and Cope with Imposter Syndrome
by: Sandi Mann4 : 29 : 239 Chapters
Many of us share a shameful little secret: deep down we feel like complete frauds and are convinced that our accomplishments are the result of luck rather than skill. This is a psychological phenomenon known as 'Imposter Syndrome'. This book examines the reasons why up to 70% of us are developing this syndrome-and what we can do about it. All of us, at one point or another, have questioned our capabilities and competence. Maybe you've wondered how you got hired and, handed big job responsibilities? One recent article suggested that 70% of people "will experience at least one episode" of IS in their lives. Imposter Syndrome (also known as imposter phenomenon, fraud syndrome, or the imposter experience) is a concept describing individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a 'fraud'. The term was coined in 1978 by clinical psychologists Pauline R. Clance and Suzanne A. Imes. Despite external evidence of their competence, those exhibiting the syndrome remain convinced that they are frauds and do not deserve the success they have achieved. Proof of success is dismissed as luck, timing, or as a result of deceiving others into thinking they are more intelligent and competent than they believe themselves to be. This book presents an accessible and engaging examination of IS and how it effects us, not just at work, but as teenagers, parents and beyond. Using interactive quizzes to help you identify if you suffer and offering tips and tools to overcome your insecurities, psychologist Dr Sandi Mann will draw on her experience not only as an academic, but also as a practitioner, to present a comprehensive guide to understanding and overcoming IS.

Making Marriage Work: Avoiding the Pitfalls and Achieving Success

By: Rob Pascale

Chapter Count: 13

Views: 1.3K

Novel Tags: -

Novel Type: Self-Development

0
Staying happily married has become a difficult proposition in recent times. Although the institution is still firmly embedded in our culture, divorce rates have steadily climbed since the 1960s. While some marriages are truly divorce-worthy, many other broken marriages can be saved. Recent emphasis on personal needs and greater social acceptance of divorce and alternative lifestyles may have weakened the resolve of partners to work through their problems. Furthermore, many couples may not realize that problems in their current marriages are likely to surface in other relationships. Consequently, while they may consider divorce a solution, it may in fact only be a stepping stone to the next relationship where patterns may repeat. Solving marital differences can be difficult. They tend to be linked to or caused by other problems, and that can make it hard to identify the real reasons for conflicts. Without knowing the true nature of their problems, couples cannot arrive at solutions that actually work. To understand the underlying issues that plague many marriages, the authors look to the research conducted on the subject over the past fifty years and to real life stories of success and failure to outline the major issues that detract from marital stability. Drawing on Louis Primavera’s twenty-five years in private practice as a marriage counselor, each chapter is peppered with anecdotes that every married person can relate to, and that help bring issues to life. The authors also propose frank and honest solutions that can help couples have more satisfying relationships. Anyone looking to improve their marriage will find suggestions for sussing out the underlying problems they may be experiencing and guidance for addressing those problems.
Making Marriage Work: Avoiding the Pitfalls and Achieving Success
Making Marriage Work: Avoiding the Pitfalls and Achieving Success
by: Rob Pascale9 : 46 : 4213 Chapters
Staying happily married has become a difficult proposition in recent times. Although the institution is still firmly embedded in our culture, divorce rates have steadily climbed since the 1960s. While some marriages are truly divorce-worthy, many other broken marriages can be saved. Recent emphasis on personal needs and greater social acceptance of divorce and alternative lifestyles may have weakened the resolve of partners to work through their problems. Furthermore, many couples may not realize that problems in their current marriages are likely to surface in other relationships. Consequently, while they may consider divorce a solution, it may in fact only be a stepping stone to the next relationship where patterns may repeat. Solving marital differences can be difficult. They tend to be linked to or caused by other problems, and that can make it hard to identify the real reasons for conflicts. Without knowing the true nature of their problems, couples cannot arrive at solutions that actually work. To understand the underlying issues that plague many marriages, the authors look to the research conducted on the subject over the past fifty years and to real life stories of success and failure to outline the major issues that detract from marital stability. Drawing on Louis Primavera’s twenty-five years in private practice as a marriage counselor, each chapter is peppered with anecdotes that every married person can relate to, and that help bring issues to life. The authors also propose frank and honest solutions that can help couples have more satisfying relationships. Anyone looking to improve their marriage will find suggestions for sussing out the underlying problems they may be experiencing and guidance for addressing those problems.

Now What?: Revised Edition: 90 Days to a New Life Direction

By: Laura Berman Fortgang

Chapter Count: 16

Views: 2.1K

Novel Tags: -

Novel Type: Self-Development

0
A clear and utterly practical ninety-day program for discovering a new direction for your life—now completely revised and updated by the author! In Now What? pioneering life coach Laura Berman Fortgang shares the process that she has used to help hundreds of clients make major changes in their lives. Whether it’s moving on from a dead-end job, discovering an entirely new creative outlet, or answering the age-old question “What am I meant to do with my life?” this book provides a clear and practical ninety-day program that can help you make major changes in your life. This revised edition valuable insights into how to stoke change, including: Ten years of additional client experience; Reports from 500 coaches worldwide who have trained to use this material with clients; New stories and modern-day dilemmas addressed; QR codes and additional interactive materials. For anyone who feels drawn toward a life-changing move but is not sure exactly what to do or how to move forward, Now What? presents a concrete process for finding and pursuing a new path in life.
Now What?: Revised Edition: 90 Days to a New Life Direction
Now What?: Revised Edition: 90 Days to a New Life Direction
by: Laura Berman Fortgang6 : 35 : 2216 Chapters
A clear and utterly practical ninety-day program for discovering a new direction for your life—now completely revised and updated by the author! In Now What? pioneering life coach Laura Berman Fortgang shares the process that she has used to help hundreds of clients make major changes in their lives. Whether it’s moving on from a dead-end job, discovering an entirely new creative outlet, or answering the age-old question “What am I meant to do with my life?” this book provides a clear and practical ninety-day program that can help you make major changes in your life. This revised edition valuable insights into how to stoke change, including: Ten years of additional client experience; Reports from 500 coaches worldwide who have trained to use this material with clients; New stories and modern-day dilemmas addressed; QR codes and additional interactive materials. For anyone who feels drawn toward a life-changing move but is not sure exactly what to do or how to move forward, Now What? presents a concrete process for finding and pursuing a new path in life.

Mad Monk Manifesto: A Prescription for Evolution, Revolution and Global Awakening

By: Yun Rou

Chapter Count: 9

Views: 1.2K

Novel Tags: -

Novel Type: Self-Development

0
Change The World By Changing Yourself Find answers: Today, it’s easy to get outraged by world events, frustrated by our own personal battles, and disenfranchised from government and leadership. Born of moral indignation, informed by decades of study, and seasoned by a life of devoted self-cultivation, Monk Yun Rou’s Mad Monk Manifesto has the answers we’re looking for, organically cohering personal prescriptions and calls to social and political action in one powerful document. Discover venerated wisdom: Based on ancient Chinese wisdom such as Lao Tzu’s Tao Te Ching , Mad Monk Manifesto is part tour guide to consciousness, part recipe for personal development, part prescription for environmental salvation, and part handbook for social change. In approximately 70,000 words, the book’s six chapters (framed by an introduction and afterward) follow the traditional Taoist prescription for changing the larger world by changing ourselves first. Improve yourself―and the world: In the same way ripples move away from a stone dropped into a pond, Mad Monk Manifesto begins with our personal lives, discussing topics such as diet, exercise, meditation, and mind/body practice, and spreads to our public environment, describing ideas such as what we can do to improve the community, the government, and the world. Full of everything from advice for a healthy, conscious lifestyle to suggested actions we can take to enhance the lives of friends, family, coworkers, and community members, Mad Monk Manifesto highlights spirituality and service, the goals of an awakened life. Learn something new: Each chapter of Mad Monk Manifesto is creative and fresh, offering proactive solutions in single-paragraph exhortations and prescriptions against a backdrop of lessons from Chinese history, the wisdom of ancient sages like Lao Tzu, and stories born of author Monk Yun Rou's journey from privileged Manhattanite to practicing Taoist monk. Inspirational and informative, exhortative and prescriptive, this modern Alan Watts creates a complete and immersive experience for everyone who picks up his Mad Monk Manifesto ―a portrayal of everything from the mundane to the sublime through the lens of the philosophy best known from George Lucas’ Star Wars saga, the Green Movement, and surf and hippie cultures. Emerge with a new way of seeing life, a series of concrete steps to take for personal transformation, and an action plan for working in the community to provoke change. Mad Monk Manifesto is precisely what the world needs at a time of unprecedented environmental disasters, international instability, and divisive and unreliable leadership. After reading this book, you will learn: How to relax, rectify, and rebalance life How to bolster the community and deepen culture How to effect positive change in commerce, government, power, and the environment For readers of Alan Watts, Ursula Le Guin, and Change Your Thoughts―Change Your Life by Dr. Wayne W. Dyer
Mad Monk Manifesto: A Prescription for Evolution, Revolution and Global Awakening
Mad Monk Manifesto: A Prescription for Evolution, Revolution and Global Awakening
by: Yun Rou8 : 48 : 199 Chapters
Change The World By Changing Yourself Find answers: Today, it’s easy to get outraged by world events, frustrated by our own personal battles, and disenfranchised from government and leadership. Born of moral indignation, informed by decades of study, and seasoned by a life of devoted self-cultivation, Monk Yun Rou’s Mad Monk Manifesto has the answers we’re looking for, organically cohering personal prescriptions and calls to social and political action in one powerful document. Discover venerated wisdom: Based on ancient Chinese wisdom such as Lao Tzu’s Tao Te Ching , Mad Monk Manifesto is part tour guide to consciousness, part recipe for personal development, part prescription for environmental salvation, and part handbook for social change. In approximately 70,000 words, the book’s six chapters (framed by an introduction and afterward) follow the traditional Taoist prescription for changing the larger world by changing ourselves first. Improve yourself―and the world: In the same way ripples move away from a stone dropped into a pond, Mad Monk Manifesto begins with our personal lives, discussing topics such as diet, exercise, meditation, and mind/body practice, and spreads to our public environment, describing ideas such as what we can do to improve the community, the government, and the world. Full of everything from advice for a healthy, conscious lifestyle to suggested actions we can take to enhance the lives of friends, family, coworkers, and community members, Mad Monk Manifesto highlights spirituality and service, the goals of an awakened life. Learn something new: Each chapter of Mad Monk Manifesto is creative and fresh, offering proactive solutions in single-paragraph exhortations and prescriptions against a backdrop of lessons from Chinese history, the wisdom of ancient sages like Lao Tzu, and stories born of author Monk Yun Rou's journey from privileged Manhattanite to practicing Taoist monk. Inspirational and informative, exhortative and prescriptive, this modern Alan Watts creates a complete and immersive experience for everyone who picks up his Mad Monk Manifesto ―a portrayal of everything from the mundane to the sublime through the lens of the philosophy best known from George Lucas’ Star Wars saga, the Green Movement, and surf and hippie cultures. Emerge with a new way of seeing life, a series of concrete steps to take for personal transformation, and an action plan for working in the community to provoke change. Mad Monk Manifesto is precisely what the world needs at a time of unprecedented environmental disasters, international instability, and divisive and unreliable leadership. After reading this book, you will learn: How to relax, rectify, and rebalance life How to bolster the community and deepen culture How to effect positive change in commerce, government, power, and the environment For readers of Alan Watts, Ursula Le Guin, and Change Your Thoughts―Change Your Life by Dr. Wayne W. Dyer

Coping with Anxiety: Ten Simple Ways to Relieve Anxiety, Fear, and Worry

By: Edmund Bourne

Chapter Count: 12

Views: 1.4K

Novel Tags: -

Novel Type: Self-Development

0
Relieve anxiety, fear, and worry for good! Fully revised and based in the latest research, this second edition of Coping with Anxiety includes the latest DSM updates and provides immediate, user-friendly, and effective strategies to stop anxiety at its source. If you suffer from anxiety, you may try to avoid the situations that cause you to feel uneasy. But avoidance isn’t the answer—and letting your fears and worries constantly hold you back will keep you from living the life you truly want. So, how can you learn to cope with your anxiety while it’s happening? In Coping with Anxiety, Second Edition, renowned anxiety expert and author of The Anxiety and Phobia Workbook, Edmund Bourne, offers a clinically proven, step-by-step program to help you overcome the physical, mental, and emotional symptoms of anxiety. The exercises in this book can be done in the moment, whenever you feel anxious, and will help you move past your fears and start living the life you were meant to live. Don’t let anxiety keep you one step behind. This book will show you how to face your fears, overcome panic when it happens, and take charge of your anxiety once and for all.
Coping with Anxiety: Ten Simple Ways to Relieve Anxiety, Fear, and Worry
Coping with Anxiety: Ten Simple Ways to Relieve Anxiety, Fear, and Worry
by: Edmund Bourne5 : 52 : 1412 Chapters
Relieve anxiety, fear, and worry for good! Fully revised and based in the latest research, this second edition of Coping with Anxiety includes the latest DSM updates and provides immediate, user-friendly, and effective strategies to stop anxiety at its source. If you suffer from anxiety, you may try to avoid the situations that cause you to feel uneasy. But avoidance isn’t the answer—and letting your fears and worries constantly hold you back will keep you from living the life you truly want. So, how can you learn to cope with your anxiety while it’s happening? In Coping with Anxiety, Second Edition, renowned anxiety expert and author of The Anxiety and Phobia Workbook, Edmund Bourne, offers a clinically proven, step-by-step program to help you overcome the physical, mental, and emotional symptoms of anxiety. The exercises in this book can be done in the moment, whenever you feel anxious, and will help you move past your fears and start living the life you were meant to live. Don’t let anxiety keep you one step behind. This book will show you how to face your fears, overcome panic when it happens, and take charge of your anxiety once and for all.

CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

By: Drew Eric Whitman

Chapter Count: 8

Views: 1.0K

Novel Tags: -

Novel Type: Self-Development

0
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
by: Drew Eric Whitman6 : 16 : 568 Chapters
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Erotic Love and Marriage: improving Your Sex Life and Emotional Connection

By: Frederick D. Mondin

Chapter Count: 11

Views: 1.6K

Novel Tags: -

Novel Type: Self-Development

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Erotic Love and Marriage is written for couples who are searching to establish or restore a fulfilling sexual relationship and a meaningful and gratifying connection. Using history, everyday life situations, and careful analysis, Frederick Mondin makes the case for liberation from the fear, guilt, and shame that mark so much of human sexuality. He offers insight on sexual issues almost everyone struggles with in their relationships and promotes a healthier approach that highlights connection, communication, and exploration. Including an exploration of the role of religion and culture in shaping sexual attitudes and behaviors, he offers guidelines for establishing a healthier outlook on and understanding of sexual choices and desires. Intended to help the many couples struggling to break free of negative scripts, inhibition, fear, guilt, and shame surrounding intimacy and sexual connection, he offers real life examples and solutions that will help readers enjoy a closer more meaningful sexual and emotional relationship with their partners. Couples will learn how to improve their sexual experience by understanding male sexual functioning and female orgasm. Erotic Love and Marriage also explores what role pornography, infidelity, masturbation, sexual addiction, erotica, romance, and emotional connections play in a couple’s affairs. Mondin’s insights provide a positive and nurturing perspective that inspires and instructs in a way that leaves couples feeling more secure, grounded, and connected.
Erotic Love and Marriage: improving Your Sex Life and Emotional Connection
Erotic Love and Marriage: improving Your Sex Life and Emotional Connection
by: Frederick D. Mondin5 : 36 : 2711 Chapters
Erotic Love and Marriage is written for couples who are searching to establish or restore a fulfilling sexual relationship and a meaningful and gratifying connection. Using history, everyday life situations, and careful analysis, Frederick Mondin makes the case for liberation from the fear, guilt, and shame that mark so much of human sexuality. He offers insight on sexual issues almost everyone struggles with in their relationships and promotes a healthier approach that highlights connection, communication, and exploration. Including an exploration of the role of religion and culture in shaping sexual attitudes and behaviors, he offers guidelines for establishing a healthier outlook on and understanding of sexual choices and desires. Intended to help the many couples struggling to break free of negative scripts, inhibition, fear, guilt, and shame surrounding intimacy and sexual connection, he offers real life examples and solutions that will help readers enjoy a closer more meaningful sexual and emotional relationship with their partners. Couples will learn how to improve their sexual experience by understanding male sexual functioning and female orgasm. Erotic Love and Marriage also explores what role pornography, infidelity, masturbation, sexual addiction, erotica, romance, and emotional connections play in a couple’s affairs. Mondin’s insights provide a positive and nurturing perspective that inspires and instructs in a way that leaves couples feeling more secure, grounded, and connected.
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