Self-Development Audiobooks

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Achieving and sustaining success is difficult. Why do some people struggle to get started or stay the course? Why do others seem to sabotage their hard-earned victories? What makes some people stumble and fall, when they seem to possess the requisite skills to soar? Most importantly, what can be done to change these patterns and their outcomes? Based on years of research, Mastering Fear answers these questions and many more with its surprising perspective on stress, fear, and the single most important skill necessary to achieve maximum results. Studies worldwide have tracked the lives of hundreds of individuals over decades in search of the foundations of excellence. Dr. Maurer has culled and refined this data, dispelling current myths and revealing practical strategies to maximize passion and performance in any individual, team, or organization.

Prior to 1990, fewer than five percent of domestic infant adoptions were open. In 2012, ninety percent or more of adoption agencies are recommending open adoption. Yet these agencies do not often or adequately prepare either adopting parents or birth parents for the road ahead of them! The adult parties in open adoptions are left floundering. There are many resources on why to do open adoption, but what about how? Open adoption isn't just something parents do when they exchange photos, send emails, share a visit. It's a lifestyle that may feel intrusive at times, be difficult or inconvenient at other times. Tensions can arise even in the best of circumstances. But knowing how to handle these situations and how to continue to make arrangements work for the child involved is paramount. This book offers readers the tools and the insight to do just that. It covers common open-adoption situations and how real families have navigated typical issues successfully. Like all useful parenting books, it provides parents with the tools to come to answers on their own, and answers questions that might not yet have come up. Through their own stories and those of other families of open adoption, Lori and Crystal review the secrets to success, the pitfalls and challenges, the joys and triumphs. By putting the adopted child at the center, families can come to enjoy the benefits of open adoption and mitigate the challenges that may arise. More than a how-to, this book shares a mindset, a heartset, that can be learned and internalized, so parents can choose to act out of love and honesty throughout their child’s growing up years, helping that child to grow up whole.

First featured on a British poster produced during World War II, "Keep calm and carry on" has become the mantra of millions — but exactly how to keep calm remains a difficult question for most of us. The next time you are stressed by pressures of work, overwhelmed by life's challenges, or panicked by problems that seem unsolvable, reach for this book. In LITTLE WAYS TO KEEP CALM AND CARRY ON, you'll find twenty short yet powerful lessons and anxiety-reducing techniques that will help you move past stressful moments with grace. Each lesson is so simple to learn and practice, you'll find that this pocket guide is all you really need whenever you need a little help keeping calm.

Staying happily married has become a difficult proposition in recent times. Although the institution is still firmly embedded in our culture, divorce rates have steadily climbed since the 1960s. While some marriages are truly divorce-worthy, many other broken marriages can be saved. Recent emphasis on personal needs and greater social acceptance of divorce and alternative lifestyles may have weakened the resolve of partners to work through their problems. Furthermore, many couples may not realize that problems in their current marriages are likely to surface in other relationships. Consequently, while they may consider divorce a solution, it may in fact only be a stepping stone to the next relationship where patterns may repeat. Solving marital differences can be difficult. They tend to be linked to or caused by other problems, and that can make it hard to identify the real reasons for conflicts. Without knowing the true nature of their problems, couples cannot arrive at solutions that actually work. To understand the underlying issues that plague many marriages, the authors look to the research conducted on the subject over the past fifty years and to real life stories of success and failure to outline the major issues that detract from marital stability. Drawing on Louis Primavera’s twenty-five years in private practice as a marriage counselor, each chapter is peppered with anecdotes that every married person can relate to, and that help bring issues to life. The authors also propose frank and honest solutions that can help couples have more satisfying relationships. Anyone looking to improve their marriage will find suggestions for sussing out the underlying problems they may be experiencing and guidance for addressing those problems.

Give your best friend more purr and pounce with this whiskers-to-tail guide to the good life! One reason we’re wild for cats is that our cats are still wild at heart. On our laps, they’re purring lovebugs, but on the prowl, they’re fearsome hunters—with territorial instincts to match. The Handbook for a Happy Cat takes us inside the feline mind to decode what our cats really want in life and how they try to tell us. You’ll learn: Why a bigger water bowl does away with “whisker stress” How to move like a mouse for maximum fun at playtime Skills to teach your kitten for a lifetime of easy vet visits, grooming, and more Subtle signs of stress such as excessive scent-marking and lip-licking How to tell frolic from fighting in the multi-cat household (and how to give frenemies a fresh start) What makes a scratching post so tempting that your sofa will be spared How to reassure a spooked cat with the “slow blink” Why it’s pointless to “punish” a cat—but training is possible! Certified behaviorist Liesbeth Puts traces every feline mystery to cats’ natural behavior and needs. A happy cat is a cat who can be herself!

Few of us know how to navigate the territory of traumatic loss successfully. Sweet Sorrow shows how we can respond and grow stronger from loss and suffering. Written by a psychologist and certified bereavement trauma specialist in the decade following the loss of her husband, father, mother, and only sibling, this carefully considered work provides perspective on grief and healing over time. This longer-term approach allows readers to have a more complete and accurate picture of the oscillations of grief over time. The book describes not only the immediate agony of the author’s losses, but also the process of starting over and making a successful new life as a single person full of hope and joy. Sweet Sorrow combines the author’s psychological expertise and clinical experience with the compelling art of memoir to illuminate the surprising ways in which loss survivors can grow and even thrive to achieve wholeness after heartbreaking, traumatic losses. Using findings from post-traumatic growth, as well as evidence-based psychological approaches, Sweet Sorrow illustrates through story and example, ways for grief survivors to start over, to manage chaos and stress, to let go, and to heal with new strategies and re-storying. Sweet Sorrow also provides resources and recommendations for self-care, as well as tips and suggestions for all of us trying to respond creatively and helpfully to those around us suffering loss. Ultimately, Sweet Sorrow is a book of inspiration intended to companion readers through the processes of loss and grief much like a helpful Sherpa might guide a lost traveler.

Customer Success Leads to Your Success If you liked Crucial Conversations , The Challenger Sale or books by Grant Cardone, you’ll love Closing the Sale . Guide the conversation. Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients. Closing the Sale will teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations. Turn talking into decision making. For clients, decision making can seem daunting. They may often favor the noncommittal "maybe" over the decisive "yes" or "no." Essential Secrets to Closing the Sale will teach you how to help your clients make the best possible decisions for both their business goals and your own. Customer success is your success. Closing the Sale will show you how to attain the only real success. the win-win situation. Because the more you focus on creating success for your clients, the more successful you will be. Closing the Sale will teach you the five essential skills to the sale closing process: Identify the End in Mind Decision Address Client Key Beliefs Resolve Objections Prepare the Conditions for Good Decision Making Open Purposefully, Close Powerfully

You Can Get Through This. Your doctor told you it was breast cancer. So now what?! You'll need plenty of essential advice—the kind that only comes from someone who's been there. In Just Get Me Through This! Deborah A. Cohen and Robert M. Gelfand, M.D. help you deal with all the ups and downs of the breast cancer experience. From the shock of diagnosis to getting through treatment to getting on with your life, they pack it with plenty of straight talk and practical tips. This newly updated edition also includes advice from two prominent breast cancer surgeons. Each step of the way, this wise and witty companion will be there with unfailing inspiration and heart-to-heart support. It's also simple to use, with an accessible format—to make even the toughest days a whole lot easier.

What can parents and other concerned adults do to prevent the next Sandy Hook? Are there red flags that warn us if our children might become victims or perpetrators of bullying, or of sexual assault? How do we know when a child or young adult is at risk for suicide, or just moody? These are certainly questions most parents have wondered about, especially at a time when childhood dangers seem increasingly hard to predict or control. Warning Signs is the first comprehensive book of its kind, explaining the underlying factors and signs of youth violence and aggression—and how to identify and guard against them. Topics include: violent media influences, bullying, hazardous friendships, sexual aggression and abuse, risky thinking and entitled attitudes, school safety, gun violence, mental health, and more. Doctors Brian Johnson and Laurie Berdahl provide specific, practical ideas, strategies, and tips based on current research and years of clinical experience. They even suggest language parents can use during tough conversations with their kids—or with another child’s parents. This timely guide will appeal to any adult who is worried about the levels of violence and aggression committed against and by today’s youth, and who wants to raise emotionally healthy, kind, safe children amidst today’s dangers.