Self-Development Audiobooks

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Longtime manuscript editor and Chicago Manual of Style guru Carol Fisher Saller has negotiated many a standoff between a writer and editor refusing to compromise on the “rights” and “wrongs” of prose styling. Saller realized that when these sides squared off, it was often the reader who lost. In her search for practical strategies for keeping the peace, The Subversive Copy Editor was born. Saller’s ideas struck a chord, and the little book with big advice quickly became a must-have reference for copy editors everywhere. In this second edition, Saller adds new chapters, on the dangers of allegiance to outdated grammar and style rules and on ways to stay current in language and technology. She expands her advice for writers on formatting manuscripts for publication, on self-editing, and on how not to be “difficult.” Saller’s own gaffes provide firsthand (and sometimes humorous) examples of exactly what not to do. The revised content reflects today’s publishing practices while retaining the self-deprecating tone and sharp humor that helped make the first edition so popular. Saller maintains that through carefulness, transparency, and flexibility, editors can build trust and cooperation with writers. The Subversive Copy Editor brings a refreshingly levelheaded approach to the classic battle between writers and editors. This sage advice will prove useful and entertaining to anyone charged with the sometimes perilous task of improving the writing of others.

Raising Your Kids to Succeed: What Every Parent Should Know describes what parents can do to be effective and help their children succeed, both in school and in life. Part I opens with some big, foundational questions, including the need for parents to realize their own importance. It goes on to discuss how to create a family mission statement, the importance of creating family traditions and rituals, and the pivotal need to model good behavior. Part II starts by exploring ways to let your kids know the importance you attach to education. It stresses the importance of really listening to your kids, reading to them, getting outside with them to enjoy nature, and teaching them life skills. Part III explores ways for you to be present at your child’s school and to be an advocate for your child. It also focuses on the issue of bullying and how to counter a toxic, sexualized and violent culture. Raise Your Kids to Succeed will help your children succeed and reach all of the dreams that you have for them—and, more important, the ones they have for themselves.

Who would I be, what would I do, if I trusted Myself… In her warm and inimitable way M.J. Ryan guides us to look at our lives from a different perspective. To imagine what they would be like if we practiced an attitude of self-trust, if we received the gifts trusting ourselves might give us. In an age of constant media messages and so-called expert advice telling us to be richer, thinner, smart, and faster, we're all dogged with worry and self-doubt. Bestselling author M.J. Ryan believes we've become so dependent on "experts" to tell us how to live our lives that we listen to everyone except ourselves. In Trusting Yourself, Ryan identifies the answers to feeling swept away by life: we already have what it takes to cope. We can learn how to tap into the wisdom inside us by cultivating self-awareness, self-confidence, and self-reliance. Learn how to quiet the critics—inside and out—and trust yourself instead. If you accept that we learn through trial and error, if you believe that we each have unique strengths and that not one of us has to have them all, if you realize that labels only get in the way, then your self-trust will grow, your worries will shrink, and you'll find happiness and success with a lot less effort. This is a life coach in a book that readers can turn to again and again when stress or worry takes over to find more peaceful, saner lives every day.

This novella is also published as part of the collection SWEET HOME COWBOY. The Hathaway sisters might have grown up apart, but when they agree to move to Jasper Creek, Oregon, to revitalize their grandfather’s farm, it seems a straightforward decision. Until they meet their neighborhood cowboys… Sparks fly between ceramicist Elliot and the grumpy single-dad rancher next door. The sisters’ feelings are anything but simple, but with the love and support of each other, they discover that a cowboy might be the sweetest thing of all about coming home.

Have you ever spent 10 minutes looking for your reading glasses, and they were on the top of your head? Or, have you walked into a room and forgotten why you went there? Where are your car keys? What’s normal aging? When should you be concerned? Is there anything you can do to maintain your brain health as you age? This book provides useful, achievable actions you can take, accurate information about identifying problems, and real solutions. Our team offers anecdotes and scientifically validated information -- important tools in separating myth from reality. Our book is different from others on the market because our information and recommendations are based on scientifically validated, peer-reviewed studies published in reputable journals by world-renowned researchers in the neuroscience field, including our authors. We separate fact from fiction to ensure that our recommendations are practical, useful, achievable, and measurable. Our authors are recognized experts in the field of aging, cognition, and brain health. Most of the competition is not. Written by a world-renowned cognitive specialist, an extraordinary housecall physician, and an award-winning author on eldercare issues – all of whom specialize in caring for those with cognitive impairment -- this book is based on our expertise, practical experience, and peer-reviewed research. In addition to providing scientifically validated information and practical advice, our book separates myth from reality. Brain health, cognitive impairment, and mood disorders are serious issues. With the Baby Boomer market growing older and growing concerned about their and their parents’ brain health, the marketplace has attracted frauds, charlatans, and some well-meaning but poorly informed people who offer unproven and often dangerous products. Our authors are recognized experts, our practical experience is solid, and our science is peer-reviewed and validated.

“It’s like the meanest, wildest monkey running around my head, constantly looking for ways to bite me.” That was how Kirsten Pagacz described her OCD to her therapist on their first session when she was well into her 30s she’d been following orders from this mean taskmaster for 20 years, without understanding why. Initially the tapping and counting and cleaning and ordering brought her comfort and structure, two things lacking in her family life. But it never lasted; the loathsome self-talk only intensified, and the rituals she had to perform got more bizarre. By high school she was anorexic and a substance abuser, common "shadow syndromes" of OCD. By adulthood, she could barely hide her problems and held on to jobs and friends through sheer grit. Help finally came in the form of a miraculously well-timed public service announcement on NPR about OCD -- at last her illness had an identity. Leaving the OCD Circus reveals the story of Pagacz’s traumatic childhood and the escalation of her disorder demonstrating how OCD works to misshape a life from a very young age and explains the various tools she used for healing including meditation, cognitive behavioral therapy, yoga, exposure therapy, and medication.

A marvel of evolution is that humans are not solely motivated by their desire to experience positive emotions. They are also motivated, and even driven to achieve, by their attempt to avoid or seek relief from negative ones. What Motivates Getting Things Done: Procrastination, Emotions, and Success explains how anxiety is like a highly motivating friend, why you should fear failure, and the underpinnings of shame, distress, and fear in the pursuit of excellence. Many successful people put things off until a deadline beckons them, while countless others can't resist the urge to do things right away. Dr. Lamia explores the emotional lives of people who are successful in their endeavors--both procrastinators and non-procrastinators alike--to illustrate how the human motivational system works, why people respond to it differently, and how everyone can use their natural style of getting things done to their advantage. The book illustrates how the different timing of procrastinators and non-procrastinators to complete tasks has to do with when their emotions are activated and what activates them. Overall, What Motivates Getting Things Done illustrates how emotions play a significant role in our style of doing, along with our way of being in the world. Readers will acquire a better understanding of the innate biological system that motivates them and how they can make the most of it in all areas of their lives.

A clear and utterly practical ninety-day program for discovering a new direction for your life—now completely revised and updated by the author! In Now What? pioneering life coach Laura Berman Fortgang shares the process that she has used to help hundreds of clients make major changes in their lives. Whether it’s moving on from a dead-end job, discovering an entirely new creative outlet, or answering the age-old question “What am I meant to do with my life?” this book provides a clear and practical ninety-day program that can help you make major changes in your life. This revised edition valuable insights into how to stoke change, including: Ten years of additional client experience; Reports from 500 coaches worldwide who have trained to use this material with clients; New stories and modern-day dilemmas addressed; QR codes and additional interactive materials. For anyone who feels drawn toward a life-changing move but is not sure exactly what to do or how to move forward, Now What? presents a concrete process for finding and pursuing a new path in life.

A clinical psychologist specializing in behavioral medicine presents a dozen practical approaches to transforming loss, pain, and suffering into positive growth and hope. Just as some flowers only bloom in the dark, so too, some people only grow by experiencing tough times. Each chapter explains an empirically based principle for handling adversity, followed by writing prompts designed to help readers experience the axiom personally. Tools such as self-reflection, meaning-making, narrative creation, benefit-finding, and inspired value-based action help readers move through their trauma toward a new exuberance for life.