Self-Development Audiobooks - page 4

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Blindsided by a breakup, and asking herself the usual why, how, what questions, Tatiana Jerome went online. She used social media as a way to uplift and empower herself by venting but also working through her own part in the relationship’s demise. Her posts struck a chord with thousands and then hundreds of thousands of readers — no surprise since most (approximately 85 percent) relationships end. Jerome’s action plan — “crowd-tested” by her many online followers — walks readers through a clear-eyed view of why the break-up happened, what NOT to do on the rebound, and how to start over. Starting over involves rebuilding one’s self-esteem by caring for oneself in body, mind and spirit. Jerome’s posts spread online because she shares these ideas with a winning combination of sympathetic best friend, straight-shooting counselor, and inspiring cheerleader. This is for anyone who has loved, lost, and wants to love again — only better and smarter.

Become a Writing Hero A creative writing mentor in inspirational book form. Imagine having your own personal mentor―someone encouraging yet honest, supportive yet empowering, who could help you set and achieve your goals, turn your moments of doubt and fear into sources of strength, and discover what you’re truly capable of when you’re at your best. Kendra Levin is that mentor. And with The Hero is You , she’s here to help you do the best writing of your life―and live your best life while doing it. A motivational self-care book for writing aficionados. Using a fresh new approach to Joseph Campbell’s archetypal Hero’s Journey, Levin reveals how to be a hero in the narrative of your own process. She weaves together wisdom drawn from her years as a life coach for writers and an editor at the world’s biggest publishing house with behind-the-scenes stories from a panoply of best-selling authors and career entertainers. With over thirty exercises designed to help you reinvent your creative process from the inside out, this book will show you how to: Identify your biggest challenges and render them powerless Start a project that you love―and stick with it Design a structure for writing regularly Great motivational book for anyone dealing with writer's block or other writing obstacles. Whether you’re a first-time writer with a brand-new project or a seasoned pro, you’ll reach the end of this book feeling fulfilled, inspired, and ready to mentor the next writer on their creative journey. Readers of self-help books and personal development books for writers and creatives like The Artist's Way , Bird by Bird , The Artist's Way Workbook , and Big Magic will be inspired and encouraged by The Hero is You .

Popular blogger Ilana Jacqueline offers smart and savvy advice, humor, and practical tips for living with an invisible chronic illness. Do you live with a chronic, debilitating, yet invisible condition? You may feel isolated, out of step, judged, lonely, or misunderstood—and that’s on top of dealing with the symptoms of your actual illness. Take heart. You are not alone, although sometimes it can feel that way. Written by a blogger who suffers from an invisible chronic illness, Surviving and Thriving with an Invisible Chronic Illness offers peer-to-peer support to help you stay sane, be your own advocate, and get back to living your life. This compelling guide is written for anyone suffering with an illness no one can see—such as postural orthostatic tachycardia syndrome (POTS), chronic fatigue syndrome (CFS), fibromyalgia, multiple chemical sensitivity (MCS), Lyme disease, lupus, dysautonomia, or even multiple sclerosis (MP). This book will tell you everything you need to know about living with a complicated, invisible condition—from how to balance sex, dating, and relationships to handling work and school with unavoidable absences. You’ll also learn to navigate judg-y or skeptical relatives and strangers and—most importantly—manage your medical care. Suffering from a chronic illness doesn’t mean you can’t live an active, engaged life. This book will show you how.

Winner of the 2015 COVR Award for Best Self-Help Book! Blamestorming outlines the reasons why our daily conversations go wrong, explains how to respond when they do and provides tips on how to stop them going wrong in the first place. Based on his experience as a highly respected communications coach for international companies and business professionals, Rob Kendall provides a practical guide to achieving more rewarding and effective interactions with everyone in your life - from your boss to your partner. Rob's techniques have been proven to be effective for thousands of people from all walks of life and are presented in an illustrated step-by-step format that makes them easy to put into practice from Day One. Underpinning the book's approach to consistently having better interactions is an explanation of the warning signals that indicate when a conversation is going off track.

Erotic Love and Marriage is written for couples who are searching to establish or restore a fulfilling sexual relationship and a meaningful and gratifying connection. Using history, everyday life situations, and careful analysis, Frederick Mondin makes the case for liberation from the fear, guilt, and shame that mark so much of human sexuality. He offers insight on sexual issues almost everyone struggles with in their relationships and promotes a healthier approach that highlights connection, communication, and exploration. Including an exploration of the role of religion and culture in shaping sexual attitudes and behaviors, he offers guidelines for establishing a healthier outlook on and understanding of sexual choices and desires. Intended to help the many couples struggling to break free of negative scripts, inhibition, fear, guilt, and shame surrounding intimacy and sexual connection, he offers real life examples and solutions that will help readers enjoy a closer more meaningful sexual and emotional relationship with their partners. Couples will learn how to improve their sexual experience by understanding male sexual functioning and female orgasm. Erotic Love and Marriage also explores what role pornography, infidelity, masturbation, sexual addiction, erotica, romance, and emotional connections play in a couple’s affairs. Mondin’s insights provide a positive and nurturing perspective that inspires and instructs in a way that leaves couples feeling more secure, grounded, and connected.

Prior to 1990, fewer than five percent of domestic infant adoptions were open. In 2012, ninety percent or more of adoption agencies are recommending open adoption. Yet these agencies do not often or adequately prepare either adopting parents or birth parents for the road ahead of them! The adult parties in open adoptions are left floundering. There are many resources on why to do open adoption, but what about how? Open adoption isn't just something parents do when they exchange photos, send emails, share a visit. It's a lifestyle that may feel intrusive at times, be difficult or inconvenient at other times. Tensions can arise even in the best of circumstances. But knowing how to handle these situations and how to continue to make arrangements work for the child involved is paramount. This book offers readers the tools and the insight to do just that. It covers common open-adoption situations and how real families have navigated typical issues successfully. Like all useful parenting books, it provides parents with the tools to come to answers on their own, and answers questions that might not yet have come up. Through their own stories and those of other families of open adoption, Lori and Crystal review the secrets to success, the pitfalls and challenges, the joys and triumphs. By putting the adopted child at the center, families can come to enjoy the benefits of open adoption and mitigate the challenges that may arise. More than a how-to, this book shares a mindset, a heartset, that can be learned and internalized, so parents can choose to act out of love and honesty throughout their child’s growing up years, helping that child to grow up whole.

Facing the loss of a loved one in a death-avoidant culture can be excruciating. Grievers may be expected to put on a brave face, to “move on” quickly, and to seek medication if they are still grief-stricken after an “acceptable” amount of time. Psycho­therapist Judy Heath draws on extensive experience as a grief specialist in private practice to help those struggling with the anguish of loss. Addressing the myths and misinformation about mourning that still abound today, Heath gently coaches readers to understand that coping with loss is a natural process that our society tends to avoid and hurry people through, often leading to unresolved, lasting grief. No Time for Tears offers practical advice for both short- and long-term recovery, including how to manage rarely discussed physical and emotional changes: feelings of “going crazy” and inability to focus; feeling out of sync with the world, exhausted and chilled, and crushingly lonely. This updated second edition includes new information about medication and discusses various types of loss including that of a parent, child, spouse, friend, or pet. Helpful not only to grievers but also to those who care about, counsel, or employ them, No Time for Tears is an essential resource for grief management and recovery.

Longtime manuscript editor and Chicago Manual of Style guru Carol Fisher Saller has negotiated many a standoff between a writer and editor refusing to compromise on the “rights” and “wrongs” of prose styling. Saller realized that when these sides squared off, it was often the reader who lost. In her search for practical strategies for keeping the peace, The Subversive Copy Editor was born. Saller’s ideas struck a chord, and the little book with big advice quickly became a must-have reference for copy editors everywhere. In this second edition, Saller adds new chapters, on the dangers of allegiance to outdated grammar and style rules and on ways to stay current in language and technology. She expands her advice for writers on formatting manuscripts for publication, on self-editing, and on how not to be “difficult.” Saller’s own gaffes provide firsthand (and sometimes humorous) examples of exactly what not to do. The revised content reflects today’s publishing practices while retaining the self-deprecating tone and sharp humor that helped make the first edition so popular. Saller maintains that through carefulness, transparency, and flexibility, editors can build trust and cooperation with writers. The Subversive Copy Editor brings a refreshingly levelheaded approach to the classic battle between writers and editors. This sage advice will prove useful and entertaining to anyone charged with the sometimes perilous task of improving the writing of others.

Achieving and sustaining success is difficult. Why do some people struggle to get started or stay the course? Why do others seem to sabotage their hard-earned victories? What makes some people stumble and fall, when they seem to possess the requisite skills to soar? Most importantly, what can be done to change these patterns and their outcomes? Based on years of research, Mastering Fear answers these questions and many more with its surprising perspective on stress, fear, and the single most important skill necessary to achieve maximum results. Studies worldwide have tracked the lives of hundreds of individuals over decades in search of the foundations of excellence. Dr. Maurer has culled and refined this data, dispelling current myths and revealing practical strategies to maximize passion and performance in any individual, team, or organization.