Self-Development Audiobooks - page 4

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Love is one of our strongest biological drives, but it can be frustratingly elusive and misunderstood. Music, literature, and movies are filled with common folklore about love and millions of TV viewers tune in to shows like The Bachelor and read the latest relationship tome with one simple hope: to uncover some nugget of mystic wisdom that will help them understand the exciting, addictive, insane experience called 'love'. Men Chase, Women Choose, is the first book to offer cutting-edge research that explains how the brain works when two people first meet, start to date, fall in love, and then move into long-term, real love. Maslar's unique approach brings together the latest and most relevant neurological, physiological, and biochemical research on the science of love while incorporating stories and examples of composite characters based on participants of her popular classes and seminars. She explains that 'love' is actually neural activity as well as the presence or absence of certain neurotransmitters that bathe the brain, and it follows a precisely timed path of four, easy-to-understand phases: the exciting norepinephrine-charged meeting phase; the addictive dopamine dating phase; the insane falling-in-love and losing your mind phase; and finally, the safe, warm and wonderful, true, long-term love phase. For the past decade Maslar has made it her mission to learn all she can about the science behind falling in love, including its evolutionary benefits. Her goal?and the purpose of this book?is to help men and women find and maintain love by understanding and applying the science behind it. The bottom line? We actually can have long-lasting, nourishing, exciting, passionate love with little or no risk!

Dead foods—devoid of any microscopic life—are causing us to feel sick, tired, and depressed. In A Gut Instinct: Conquer Your Sweet Tooth by Tuning Into Your Microbiome, Heather Wise takes you through her personal journey uncovering a hidden inner world of microflora that shapes our mood, physical health, sweet cravings, and even genes. Sweet Palate gives practical steps in rebalancing and healing our gut microbial balance to relieve stress, digestive upsets, inflammation, bloat, excess belly fat, and improve our mood. Wise offers a much sought after alternative to the complex world of fad diets and calorie counting in this easy, evidence-based guide for wellbeing. Rooted in scientific research and providing a number of healthy sweet fixes high in prebiotics and probiotic foods that support the growth of healthy gut flora, this book is a practical guide to help heal our relationship with food and tune into what our gut has been trying to tell us.

You Can Get Through This. Your doctor told you it was breast cancer. So now what?! You'll need plenty of essential advice—the kind that only comes from someone who's been there. In Just Get Me Through This! Deborah A. Cohen and Robert M. Gelfand, M.D. help you deal with all the ups and downs of the breast cancer experience. From the shock of diagnosis to getting through treatment to getting on with your life, they pack it with plenty of straight talk and practical tips. This newly updated edition also includes advice from two prominent breast cancer surgeons. Each step of the way, this wise and witty companion will be there with unfailing inspiration and heart-to-heart support. It's also simple to use, with an accessible format—to make even the toughest days a whole lot easier.

The first authoritative and comprehensive guide to "aging in place"--a burgeoning movement for those who don't want to rely on assisted living or nursing home care--which allows seniors to spend their later years living comfortably, independently, and in their own home or community. For millions of Americans, living in a nursing home or assisted living facility is not how they’d prefer to spend their retirement years. This is why more and more people are choosing to “age in place.” In this empowering and indispensable book, clinical psychologists and aging specialists Mary Languirand and Robert Bornstein teach readers how, with planning and foresight, they can age with dignity and comfort in the place of their own choosing. How to Age in Place offers useful, actionable advice on financial planning; making your home physically safe; getting around; obtaining necessary services; keeping a healthy mind, body, and spirit; and post-retirement employment. A necessary resource for seniors, their adult children, and eldercare professionals, How to Age in Place is both a practical roadmap and inspirational guide for the millions of seniors who want to make their own decisions and age well.

Make Your Gifted Life Meaningful Overcome your unique challenges. The challenges smart and creative people encounter―from scientific researchers and genius award winners to bestselling novelists, Broadway actors, high-powered attorneys, and academics―often include anxiety, overthinking, mania, sadness, and despair. In Why Smart People Hurt , natural psychology specialist and creativity coach Dr. Eric Maisel draws on his many years of work with the best and the brightest to pinpoint these often devastating challenges and offer solutions based on the groundbreaking principles and practices of natural psychology. Find meaningful success. Do you understand what meaning is, what it isn’t, and how to create it? Do you know how to organize your day around meaning investments and meaning opportunities? Are you still searching for meaning after all these years? Many smart people struggle with reaching for or maintaining success because, after all of the work they put into attaining it, it still seems meaningless. In Why Smart people Hurt , Dr. Maisel will teach you how to stop searching for meaning and create it for yourself. Learn from a truly thought-provoking personal growth book. In Why Smart People Hurt , you will find: Evidence that you are not alone in your struggles with living in a world that wasn't built for you or your intelligence Logic- and creativity-based strategies to cope with having a brain that goes into overdrive at the drop of a hat Questions that will help you create your own personal roadmap to a calm and meaningful life Readers of true, natural self-help books for gifted people struggling with life, anxiety, and depression, like Living With Intensity , Misdiagnosis and Dual Diagnoses of Gifted Children and Adults , and Your Rainforest Mind , will learn how to create meaning in their lives with Why Smart People Hurt by Dr. Eric Maisel.

Everything you need to know about love, life, relationships, sex, men, and being a badass Advice from girl bosses of all kinds: Women are, far and away, the Oral Sex. Women’s Studies scholar Becca Anderson has gathered the wisdom from a chorus of fabulous femmes for this one-of-a-kind advice book. From housewives to Hollywood starlets, from standup comedians to startup entrepreneurs, these badass women offer unvarnished and unabashed opinions and share their frank and forthright thinking on the wild world of relationships. A sassy collection of woman wisdom: This delightfully dishy gathering of gal pals is like having a heart-to-heart with 200 of your closest friends. Garrulous girls and loquacious ladies from every walk of life unleash their wicked wit in this humorous and enlightening compilation and tell it like it is. Topics include What the World Needs Now, Love Hurts, Lost Love, and Are Men Really Necessary. Learn and laugh at the real stories of the amazing women you love: true tales about wild women of yore that entertain as much as they enlighten. From Anais Nin, Lily Tomlin, Amy Bloom, Dorothy Allison, Drew Barrymore, Chrissy Teigan and beyond, there's no shortage of sass, sarcasm, or sizzle and a few shocks along the way! In Badass Women Give the Best Advice , readers will find: Wisdom about sex, dating, break ups, weddings, the prerequisites for the perfect kiss, and more! Quotes and true stories from famous women and girl bosses Quizzes, love and sex bucket lists and topics like “Size Really Does Matter,” and “Cry Me a River, The Weepiest Romantic Movies Ever” that will spice up your sex and love life Be enlightened with these no nonsense takes on dating, love life, sex, self-love, and more!

First featured on a British poster produced during World War II, "Keep calm and carry on" has become the mantra of millions — but exactly how to keep calm remains a difficult question for most of us. The next time you are stressed by pressures of work, overwhelmed by life's challenges, or panicked by problems that seem unsolvable, reach for this book. In LITTLE WAYS TO KEEP CALM AND CARRY ON, you'll find twenty short yet powerful lessons and anxiety-reducing techniques that will help you move past stressful moments with grace. Each lesson is so simple to learn and practice, you'll find that this pocket guide is all you really need whenever you need a little help keeping calm.

A clear and utterly practical ninety-day program for discovering a new direction for your life—now completely revised and updated by the author! In Now What? pioneering life coach Laura Berman Fortgang shares the process that she has used to help hundreds of clients make major changes in their lives. Whether it’s moving on from a dead-end job, discovering an entirely new creative outlet, or answering the age-old question “What am I meant to do with my life?” this book provides a clear and practical ninety-day program that can help you make major changes in your life. This revised edition valuable insights into how to stoke change, including: Ten years of additional client experience; Reports from 500 coaches worldwide who have trained to use this material with clients; New stories and modern-day dilemmas addressed; QR codes and additional interactive materials. For anyone who feels drawn toward a life-changing move but is not sure exactly what to do or how to move forward, Now What? presents a concrete process for finding and pursuing a new path in life.

“When you FIND and LIVE your purpose, you discover the essence of your existence and why you are here. This will transform your life forever.”—Karen Hoyos PURPOSE: The Ultimate Quest , is designed to uncover the answers to life’s most important questions: Who am I, and why am I here? Once you know who you really are, and what your purpose is, you can travel beyond the labels in your mind and surrender to fulfill your destiny. PURPOSE features stories of Karen Hoyos’ personal challenges and victories, as well as those of her coaching clients and seminar participants. It also includes “ do now ” exercises that will transform your life immediately. Be ready to delve into your essence as you laugh, cry, become inspired, and have fun with Karen’s refreshing wit and profound wisdom. Above all, this is a book of transformation. Within these pages, you will uncover access to a new life of happiness, health, and abundance. “Karen Hoyos is a true example of success: From coming to the US with nothing, to building a multimillion dollar company, all through helping people to fulfill their purpose! The best part is that this book will show you HOW!” — Bill Walsh, America’s Business Expert “Karen’s transformational book will empower you to live your legacy and make powerful contributions to the world!” — Liz Stern, Legacy Expert, Globetrotter of 95 Countries “PURPOSE will elevate your consciousness and transform your personal and financial life forever.” — Rocio and Alfonso Martinez, Real Estate Investors