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Self-Development Audiobooks - page 4

Best Sellers

Looking for your next great audience? Start with GoodFM's best seller. For a focused search, click the name of your favorite novel type, such as mystery, romance, science fiction, or any theme from history to sports. You will get top bestsellers in this category. With a wide range of categories to choose from, you will find content that meets your needs, stories that match your mood, and insights that open your mind.

Be That Unicorn: Find Your Magic, Live Your Truth, and Share Your Shine

By: Jenny Block

Chapter Count: 12

Views: 1.2K

Novel Tags: -

Novel Type: Self-Development

0
Be the Best Version of Yourself Being a unicorn means being the magnetic person that everyone in the room is drawn to. It means being honest and true to yourself every day, no matter what. When you are really, really good at being yourself, you’ll make other people feel really, really good about themselves, too. In Be That Unicorn, Jenny Block, author of several best sellers for women, shows you how to stop putting yourself down and start finding your magic. 100% That Unicorn. The horn may be mythical, but the unicorn is real. This book offers you the confidence to be authentic and original in every aspect of your life―at home, at work, and in relationships. Sometimes it’s about how to make your bed in the morning, and sometimes it’s baking treats to make yourself and others feel good. You are a badass! It’s time to share that shine. Just Keep Prancing. The art of not giving a f… is knowing that sometimes you do feel like s... That’s ok! Being a unicorn is about feeling your feelings. Be angry or sad when you need to be. Then get out of your own way and move on with your day. In Be That Unicorn , Jenny Block shows you how to be a badass unicorn in so many ways, including: Parenting and taking care of the people you love Volunteering your time and inspiring your community Learning and growing into your best self Playing and loving with a full heart Be That Unicorn is a get your s… together book that’s more about celebrating than punishing yourself. If you liked the Get Out of Your Mind and Into Your Life workbook, Be More Unicorn: How to Find Your Inner Sparkle, Un.… Yourself: Get Out of Your Head and into Your Life, and How to Stop Feeling Like S…, you’ll love this fun new approach to taking control of the life you want.
Be That Unicorn: Find Your Magic, Live Your Truth, and Share Your Shine
Be That Unicorn: Find Your Magic, Live Your Truth, and Share Your Shine
by: Jenny Block3 : 37 : 3312 Chapters
Be the Best Version of Yourself Being a unicorn means being the magnetic person that everyone in the room is drawn to. It means being honest and true to yourself every day, no matter what. When you are really, really good at being yourself, you’ll make other people feel really, really good about themselves, too. In Be That Unicorn, Jenny Block, author of several best sellers for women, shows you how to stop putting yourself down and start finding your magic. 100% That Unicorn. The horn may be mythical, but the unicorn is real. This book offers you the confidence to be authentic and original in every aspect of your life―at home, at work, and in relationships. Sometimes it’s about how to make your bed in the morning, and sometimes it’s baking treats to make yourself and others feel good. You are a badass! It’s time to share that shine. Just Keep Prancing. The art of not giving a f… is knowing that sometimes you do feel like s... That’s ok! Being a unicorn is about feeling your feelings. Be angry or sad when you need to be. Then get out of your own way and move on with your day. In Be That Unicorn , Jenny Block shows you how to be a badass unicorn in so many ways, including: Parenting and taking care of the people you love Volunteering your time and inspiring your community Learning and growing into your best self Playing and loving with a full heart Be That Unicorn is a get your s… together book that’s more about celebrating than punishing yourself. If you liked the Get Out of Your Mind and Into Your Life workbook, Be More Unicorn: How to Find Your Inner Sparkle, Un.… Yourself: Get Out of Your Head and into Your Life, and How to Stop Feeling Like S…, you’ll love this fun new approach to taking control of the life you want.

Brain Health As You Age: A Practical Guide to Maintenance and Prevention

By: Jodi L. Lyons

Chapter Count: 18

Views: 1.3K

Novel Tags: -

Novel Type: Self-Development

0
Have you ever spent 10 minutes looking for your reading glasses, and they were on the top of your head? Or, have you walked into a room and forgotten why you went there? Where are your car keys? What’s normal aging? When should you be concerned? Is there anything you can do to maintain your brain health as you age? This book provides useful, achievable actions you can take, accurate information about identifying problems, and real solutions. Our team offers anecdotes and scientifically validated information -- important tools in separating myth from reality. Our book is different from others on the market because our information and recommendations are based on scientifically validated, peer-reviewed studies published in reputable journals by world-renowned researchers in the neuroscience field, including our authors. We separate fact from fiction to ensure that our recommendations are practical, useful, achievable, and measurable. Our authors are recognized experts in the field of aging, cognition, and brain health. Most of the competition is not. Written by a world-renowned cognitive specialist, an extraordinary housecall physician, and an award-winning author on eldercare issues – all of whom specialize in caring for those with cognitive impairment -- this book is based on our expertise, practical experience, and peer-reviewed research. In addition to providing scientifically validated information and practical advice, our book separates myth from reality. Brain health, cognitive impairment, and mood disorders are serious issues. With the Baby Boomer market growing older and growing concerned about their and their parents’ brain health, the marketplace has attracted frauds, charlatans, and some well-meaning but poorly informed people who offer unproven and often dangerous products. Our authors are recognized experts, our practical experience is solid, and our science is peer-reviewed and validated.
Brain Health As You Age: A Practical Guide to Maintenance and Prevention
Brain Health As You Age: A Practical Guide to Maintenance and Prevention
by: Jodi L. Lyons7 : 07 : 1118 Chapters
Have you ever spent 10 minutes looking for your reading glasses, and they were on the top of your head? Or, have you walked into a room and forgotten why you went there? Where are your car keys? What’s normal aging? When should you be concerned? Is there anything you can do to maintain your brain health as you age? This book provides useful, achievable actions you can take, accurate information about identifying problems, and real solutions. Our team offers anecdotes and scientifically validated information -- important tools in separating myth from reality. Our book is different from others on the market because our information and recommendations are based on scientifically validated, peer-reviewed studies published in reputable journals by world-renowned researchers in the neuroscience field, including our authors. We separate fact from fiction to ensure that our recommendations are practical, useful, achievable, and measurable. Our authors are recognized experts in the field of aging, cognition, and brain health. Most of the competition is not. Written by a world-renowned cognitive specialist, an extraordinary housecall physician, and an award-winning author on eldercare issues – all of whom specialize in caring for those with cognitive impairment -- this book is based on our expertise, practical experience, and peer-reviewed research. In addition to providing scientifically validated information and practical advice, our book separates myth from reality. Brain health, cognitive impairment, and mood disorders are serious issues. With the Baby Boomer market growing older and growing concerned about their and their parents’ brain health, the marketplace has attracted frauds, charlatans, and some well-meaning but poorly informed people who offer unproven and often dangerous products. Our authors are recognized experts, our practical experience is solid, and our science is peer-reviewed and validated.

Badass Women Give the Best Advice: Everything You Need to Know About Love and Life

By: Becca Anderson

Chapter Count: 8

Views: 1.2K

Novel Tags: -

Novel Type: Self-Development

0
Everything you need to know about love, life, relationships, sex, men, and being a badass Advice from girl bosses of all kinds: Women are, far and away, the Oral Sex. Women’s Studies scholar Becca Anderson has gathered the wisdom from a chorus of fabulous femmes for this one-of-a-kind advice book. From housewives to Hollywood starlets, from standup comedians to startup entrepreneurs, these badass women offer unvarnished and unabashed opinions and share their frank and forthright thinking on the wild world of relationships. A sassy collection of woman wisdom: This delightfully dishy gathering of gal pals is like having a heart-to-heart with 200 of your closest friends. Garrulous girls and loquacious ladies from every walk of life unleash their wicked wit in this humorous and enlightening compilation and tell it like it is. Topics include What the World Needs Now, Love Hurts, Lost Love, and Are Men Really Necessary. Learn and laugh at the real stories of the amazing women you love: true tales about wild women of yore that entertain as much as they enlighten. From Anais Nin, Lily Tomlin, Amy Bloom, Dorothy Allison, Drew Barrymore, Chrissy Teigan and beyond, there's no shortage of sass, sarcasm, or sizzle and a few shocks along the way! In Badass Women Give the Best Advice , readers will find: Wisdom about sex, dating, break ups, weddings, the prerequisites for the perfect kiss, and more! Quotes and true stories from famous women and girl bosses Quizzes, love and sex bucket lists and topics like “Size Really Does Matter,” and “Cry Me a River, The Weepiest Romantic Movies Ever” that will spice up your sex and love life Be enlightened with these no nonsense takes on dating, love life, sex, self-love, and more!
Badass Women Give the Best Advice: Everything You Need to Know About Love and Life
Badass Women Give the Best Advice: Everything You Need to Know About Love and Life
by: Becca Anderson3 : 01 : 428 Chapters
Everything you need to know about love, life, relationships, sex, men, and being a badass Advice from girl bosses of all kinds: Women are, far and away, the Oral Sex. Women’s Studies scholar Becca Anderson has gathered the wisdom from a chorus of fabulous femmes for this one-of-a-kind advice book. From housewives to Hollywood starlets, from standup comedians to startup entrepreneurs, these badass women offer unvarnished and unabashed opinions and share their frank and forthright thinking on the wild world of relationships. A sassy collection of woman wisdom: This delightfully dishy gathering of gal pals is like having a heart-to-heart with 200 of your closest friends. Garrulous girls and loquacious ladies from every walk of life unleash their wicked wit in this humorous and enlightening compilation and tell it like it is. Topics include What the World Needs Now, Love Hurts, Lost Love, and Are Men Really Necessary. Learn and laugh at the real stories of the amazing women you love: true tales about wild women of yore that entertain as much as they enlighten. From Anais Nin, Lily Tomlin, Amy Bloom, Dorothy Allison, Drew Barrymore, Chrissy Teigan and beyond, there's no shortage of sass, sarcasm, or sizzle and a few shocks along the way! In Badass Women Give the Best Advice , readers will find: Wisdom about sex, dating, break ups, weddings, the prerequisites for the perfect kiss, and more! Quotes and true stories from famous women and girl bosses Quizzes, love and sex bucket lists and topics like “Size Really Does Matter,” and “Cry Me a River, The Weepiest Romantic Movies Ever” that will spice up your sex and love life Be enlightened with these no nonsense takes on dating, love life, sex, self-love, and more!

Teddy

By: Nicole Helm

Chapter Count: 13

Views: 1.1K

Novel Tags: -

Novel Type: Self-Development

0
This novella is also published as part of the collection SWEET HOME COWBOY. The Hathaway sisters might have grown up apart, but when they agree to move to Jasper Creek, Oregon, to revitalize their grandfather’s farm, it seems a straightforward decision. Until they meet their neighborhood cowboys… Sweet-natured Teddy has never met a man worth taking a risk on, until now. The sisters’ feelings are anything but simple, but with the love and support of each other, they discover that a cowboy might be the sweetest thing of all about coming home.
Teddy
Teddy
by: Nicole Helm3 : 31 : 3713 Chapters
This novella is also published as part of the collection SWEET HOME COWBOY. The Hathaway sisters might have grown up apart, but when they agree to move to Jasper Creek, Oregon, to revitalize their grandfather’s farm, it seems a straightforward decision. Until they meet their neighborhood cowboys… Sweet-natured Teddy has never met a man worth taking a risk on, until now. The sisters’ feelings are anything but simple, but with the love and support of each other, they discover that a cowboy might be the sweetest thing of all about coming home.

City of Incurable Women

By: Maud Casey

Chapter Count: 16

Views: 1.1K

Novel Tags: -

Novel Type: Self-Development

0
In a fusion of fact and fiction, nineteenth-century women institutionalized as hysterics reveal what history ignored “ City of Incurable Women is a brilliant exploration of the type of female bodily and psychic pain once commonly diagnosed as hysteria—and the curiously hysterical response to it commonly exhibited by medical men. It is a novel of powerful originality, riveting historical interest, and haunting lyrical beauty.” — Sigrid Nunez , author of The Friend and What Are You Going Through “Where are the hysterics, those magnificent women of former times?” wrote Jacques Lacan. Long history’s ghosts, marginalized and dispossessed due to their gender and class, they are reimagined by Maud Casey as complex, flesh-and-blood people with stories to tell. These linked, evocative prose portraits, accompanied by period photographs and medical documents both authentic and invented, poignantly restore the humanity to the nineteenth-century female psychiatric patients confined in Paris’s Salpêtrière hospital and reduced to specimens for study by the celebrated neurologist Jean-Martin Charcot and his male colleagues. Maud Casey is the author of five books of fiction, including The Man Who Walked Away , and a work of nonfiction, The Art of Mystery: The Search for Questions . A Guggenheim Fellow and recipient of the St. Francis College Literary Prize, she teaches at the University of Maryland.
City of Incurable Women
City of Incurable Women
by: Maud Casey2 : 58 : 1116 Chapters
In a fusion of fact and fiction, nineteenth-century women institutionalized as hysterics reveal what history ignored “ City of Incurable Women is a brilliant exploration of the type of female bodily and psychic pain once commonly diagnosed as hysteria—and the curiously hysterical response to it commonly exhibited by medical men. It is a novel of powerful originality, riveting historical interest, and haunting lyrical beauty.” — Sigrid Nunez , author of The Friend and What Are You Going Through “Where are the hysterics, those magnificent women of former times?” wrote Jacques Lacan. Long history’s ghosts, marginalized and dispossessed due to their gender and class, they are reimagined by Maud Casey as complex, flesh-and-blood people with stories to tell. These linked, evocative prose portraits, accompanied by period photographs and medical documents both authentic and invented, poignantly restore the humanity to the nineteenth-century female psychiatric patients confined in Paris’s Salpêtrière hospital and reduced to specimens for study by the celebrated neurologist Jean-Martin Charcot and his male colleagues. Maud Casey is the author of five books of fiction, including The Man Who Walked Away , and a work of nonfiction, The Art of Mystery: The Search for Questions . A Guggenheim Fellow and recipient of the St. Francis College Literary Prize, she teaches at the University of Maryland.

The Handbook for a Happy Cat: Speak Their Language, Decode Their Quirks, and Meet Their Needs—So They'll Love You Back!

By: Liesbeth Puts

Chapter Count: 63

Views: 1.6K

Novel Tags: -

Novel Type: Self-Development

0
Give your best friend more purr and pounce with this whiskers-to-tail guide to the good life! One reason we’re wild for cats is that our cats are still wild at heart. On our laps, they’re purring lovebugs, but on the prowl, they’re fearsome hunters—with territorial instincts to match. The Handbook for a Happy Cat takes us inside the feline mind to decode what our cats really want in life and how they try to tell us. You’ll learn: Why a bigger water bowl does away with “whisker stress” How to move like a mouse for maximum fun at playtime Skills to teach your kitten for a lifetime of easy vet visits, grooming, and more Subtle signs of stress such as excessive scent-marking and lip-licking How to tell frolic from fighting in the multi-cat household (and how to give frenemies a fresh start) What makes a scratching post so tempting that your sofa will be spared How to reassure a spooked cat with the “slow blink” Why it’s pointless to “punish” a cat—but training is possible! Certified behaviorist Liesbeth Puts traces every feline mystery to cats’ natural behavior and needs. A happy cat is a cat who can be herself!
The Handbook for a Happy Cat: Speak Their Language, Decode Their Quirks, and Meet Their Needs—So They'll Love You Back!
The Handbook for a Happy Cat: Speak Their Language, Decode Their Quirks, and Meet Their Needs—So They'll Love You Back!
by: Liesbeth Puts5 : 21 : 3063 Chapters
Give your best friend more purr and pounce with this whiskers-to-tail guide to the good life! One reason we’re wild for cats is that our cats are still wild at heart. On our laps, they’re purring lovebugs, but on the prowl, they’re fearsome hunters—with territorial instincts to match. The Handbook for a Happy Cat takes us inside the feline mind to decode what our cats really want in life and how they try to tell us. You’ll learn: Why a bigger water bowl does away with “whisker stress” How to move like a mouse for maximum fun at playtime Skills to teach your kitten for a lifetime of easy vet visits, grooming, and more Subtle signs of stress such as excessive scent-marking and lip-licking How to tell frolic from fighting in the multi-cat household (and how to give frenemies a fresh start) What makes a scratching post so tempting that your sofa will be spared How to reassure a spooked cat with the “slow blink” Why it’s pointless to “punish” a cat—but training is possible! Certified behaviorist Liesbeth Puts traces every feline mystery to cats’ natural behavior and needs. A happy cat is a cat who can be herself!

Difficult Mothers, Adult Daughters: A Guide for Separation, Liberation & Inspiration

By: Karen C.L. Anderson

Chapter Count: 28

Views: 1.5K

Novel Tags: -

Novel Type: Self-Development

0
#1 Amazon New Release ─ Transform your relationship with your mother The best news on the planet is that your mother doesn't have to change in order for you to be happy. In fact, author Karen C.L. Anderson will take it a step further and say, your mother doesn't have to change in order for you to be free, peaceful, contented, and joyful. You can emotionally separate without guilt: Inspired by her own journey, Anderson's Difficult Mothers, Adult Daughters: A Guide For Separation, Liberation & Inspiration shows women how to emotionally separate from their mothers without guilt and anxiety so they can finally create a life based on their own values, desires, needs, and preferences. Not to mention being able to like and respect themselves during the process. Learn through the experiences of others: Through personal stories and experiences, practical tools that can used right away to feel better, and journal prompts, Anderson compassionately leads women who struggle in their relationships with their mothers through a process of self-awareness and understanding. Anderson's work with hundreds of women and her own personal work have resulted in profound growth and transformation. Anderson knows the results are nothing short of miraculous. Funny and compassionate: This book is about Anderson discovering and accepting the whole of who she is (separate from her mother), and making her discoveries accessible to women struggling to redefine their challenging relationships with their mothers. Her writing is relatable, real, funny, and compassionate. What you'll learn inside this book: Why mothers and daughters tend to have difficult relationships How to heal and transform your mother "wounds" from sources of pain into sources of creativity and wisdom How to tell your stories in a way that empowers you, rather than making you powerless How to handle the uncomfortable emotions that seem inevitable when it comes to your relationship with your mother The art of creating, articulating, and maintaining impeccable boundaries How to stop "shoulding" when it comes to yourself and your mother How to "re-mother" yourself and acknowledge, honor, and meet your own preferences and needs And much, much more
Difficult Mothers, Adult Daughters: A Guide for Separation, Liberation & Inspiration
Difficult Mothers, Adult Daughters: A Guide for Separation, Liberation & Inspiration
by: Karen C.L. Anderson4 : 03 : 3828 Chapters
#1 Amazon New Release ─ Transform your relationship with your mother The best news on the planet is that your mother doesn't have to change in order for you to be happy. In fact, author Karen C.L. Anderson will take it a step further and say, your mother doesn't have to change in order for you to be free, peaceful, contented, and joyful. You can emotionally separate without guilt: Inspired by her own journey, Anderson's Difficult Mothers, Adult Daughters: A Guide For Separation, Liberation & Inspiration shows women how to emotionally separate from their mothers without guilt and anxiety so they can finally create a life based on their own values, desires, needs, and preferences. Not to mention being able to like and respect themselves during the process. Learn through the experiences of others: Through personal stories and experiences, practical tools that can used right away to feel better, and journal prompts, Anderson compassionately leads women who struggle in their relationships with their mothers through a process of self-awareness and understanding. Anderson's work with hundreds of women and her own personal work have resulted in profound growth and transformation. Anderson knows the results are nothing short of miraculous. Funny and compassionate: This book is about Anderson discovering and accepting the whole of who she is (separate from her mother), and making her discoveries accessible to women struggling to redefine their challenging relationships with their mothers. Her writing is relatable, real, funny, and compassionate. What you'll learn inside this book: Why mothers and daughters tend to have difficult relationships How to heal and transform your mother "wounds" from sources of pain into sources of creativity and wisdom How to tell your stories in a way that empowers you, rather than making you powerless How to handle the uncomfortable emotions that seem inevitable when it comes to your relationship with your mother The art of creating, articulating, and maintaining impeccable boundaries How to stop "shoulding" when it comes to yourself and your mother How to "re-mother" yourself and acknowledge, honor, and meet your own preferences and needs And much, much more

Mastering Fear: Harness Emotion to Achieve Excellence in Work, Health, and Relationships

By: Robert Maurer

Chapter Count: 13

Views: 1.4K

Novel Tags: -

Novel Type: Self-Development

0
Achieving and sustaining success is difficult. Why do some people struggle to get started or stay the course? Why do others seem to sabotage their hard-earned victories? What makes some people stumble and fall, when they seem to possess the requisite skills to soar? Most importantly, what can be done to change these patterns and their outcomes? Based on years of research, Mastering Fear answers these questions and many more with its surprising perspective on stress, fear, and the single most important skill necessary to achieve maximum results. Studies worldwide have tracked the lives of hundreds of individuals over decades in search of the foundations of excellence. Dr. Maurer has culled and refined this data, dispelling current myths and revealing practical strategies to maximize passion and performance in any individual, team, or organization.
Mastering Fear: Harness Emotion to Achieve Excellence in Work, Health, and Relationships
Mastering Fear: Harness Emotion to Achieve Excellence in Work, Health, and Relationships
by: Robert Maurer5 : 51 : 3813 Chapters
Achieving and sustaining success is difficult. Why do some people struggle to get started or stay the course? Why do others seem to sabotage their hard-earned victories? What makes some people stumble and fall, when they seem to possess the requisite skills to soar? Most importantly, what can be done to change these patterns and their outcomes? Based on years of research, Mastering Fear answers these questions and many more with its surprising perspective on stress, fear, and the single most important skill necessary to achieve maximum results. Studies worldwide have tracked the lives of hundreds of individuals over decades in search of the foundations of excellence. Dr. Maurer has culled and refined this data, dispelling current myths and revealing practical strategies to maximize passion and performance in any individual, team, or organization.

Frientimacy: How to Deepen Friendships for Lifelong Health and Happiness

By: Shasta Nelson

Chapter Count: 16

Views: 1.4K

Novel Tags: -

Novel Type: Self-Development

0
With the constant connectivity of today’s world, it’s never been easier to meet people and make new friends—but it’s never been harder to form meaningful friendships. In Frientimacy, award-winning speaker Shasta Nelson shows how anyone can form stronger, more meaningful friendships, marked by a level of trust she calls “frientimacy.” Shasta explores the most common complaints and conflicts facing female friendships today, and lays out strategies for overcoming these pitfalls to create deeper, supportive relationships that last for the long-term. Shasta is the founder of girlfriendcircles.com, a community of women seeking stronger, more fulfilling friendships, and the author of Friendships Don’t Just Happen. In Frientimacy, she teaches readers to reject the impulse to pull away from friendships that aren’t instantly and constantly gratifying. With a warm, engaging, and inspiring voice, she shows how friendships built on dedication and commitment can lead to enriched relationships, stronger and more meaningful ties, and an overall increase in mental health. Frientimacy is more than just a call for deeper connection between friends; it’s a blueprint for turning simple friendships into true bonds—and for the meaningful and satisfying relationships that come with them.
Frientimacy: How to Deepen Friendships for Lifelong Health and Happiness
Frientimacy: How to Deepen Friendships for Lifelong Health and Happiness
by: Shasta Nelson8 : 32 : 0016 Chapters
With the constant connectivity of today’s world, it’s never been easier to meet people and make new friends—but it’s never been harder to form meaningful friendships. In Frientimacy, award-winning speaker Shasta Nelson shows how anyone can form stronger, more meaningful friendships, marked by a level of trust she calls “frientimacy.” Shasta explores the most common complaints and conflicts facing female friendships today, and lays out strategies for overcoming these pitfalls to create deeper, supportive relationships that last for the long-term. Shasta is the founder of girlfriendcircles.com, a community of women seeking stronger, more fulfilling friendships, and the author of Friendships Don’t Just Happen. In Frientimacy, she teaches readers to reject the impulse to pull away from friendships that aren’t instantly and constantly gratifying. With a warm, engaging, and inspiring voice, she shows how friendships built on dedication and commitment can lead to enriched relationships, stronger and more meaningful ties, and an overall increase in mental health. Frientimacy is more than just a call for deeper connection between friends; it’s a blueprint for turning simple friendships into true bonds—and for the meaningful and satisfying relationships that come with them.

CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

By: Drew Eric Whitman

Chapter Count: 8

Views: 970

Novel Tags: -

Novel Type: Self-Development

0
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
by: Drew Eric Whitman6 : 16 : 568 Chapters
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
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