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Self-Development Audiobooks - page 4

Best Sellers

Looking for your next great audience? Start with GoodFM's best seller. For a focused search, click the name of your favorite novel type, such as mystery, romance, science fiction, or any theme from history to sports. You will get top bestsellers in this category. With a wide range of categories to choose from, you will find content that meets your needs, stories that match your mood, and insights that open your mind.

Erotic Love and Marriage: improving Your Sex Life and Emotional Connection

By: Frederick D. Mondin

Chapter Count: 11

Views: 1.6K

Novel Tags: -

Novel Type: Self-Development

0
Erotic Love and Marriage is written for couples who are searching to establish or restore a fulfilling sexual relationship and a meaningful and gratifying connection. Using history, everyday life situations, and careful analysis, Frederick Mondin makes the case for liberation from the fear, guilt, and shame that mark so much of human sexuality. He offers insight on sexual issues almost everyone struggles with in their relationships and promotes a healthier approach that highlights connection, communication, and exploration. Including an exploration of the role of religion and culture in shaping sexual attitudes and behaviors, he offers guidelines for establishing a healthier outlook on and understanding of sexual choices and desires. Intended to help the many couples struggling to break free of negative scripts, inhibition, fear, guilt, and shame surrounding intimacy and sexual connection, he offers real life examples and solutions that will help readers enjoy a closer more meaningful sexual and emotional relationship with their partners. Couples will learn how to improve their sexual experience by understanding male sexual functioning and female orgasm. Erotic Love and Marriage also explores what role pornography, infidelity, masturbation, sexual addiction, erotica, romance, and emotional connections play in a couple’s affairs. Mondin’s insights provide a positive and nurturing perspective that inspires and instructs in a way that leaves couples feeling more secure, grounded, and connected.
Erotic Love and Marriage: improving Your Sex Life and Emotional Connection
Erotic Love and Marriage: improving Your Sex Life and Emotional Connection
by: Frederick D. Mondin5 : 36 : 2711 Chapters
Erotic Love and Marriage is written for couples who are searching to establish or restore a fulfilling sexual relationship and a meaningful and gratifying connection. Using history, everyday life situations, and careful analysis, Frederick Mondin makes the case for liberation from the fear, guilt, and shame that mark so much of human sexuality. He offers insight on sexual issues almost everyone struggles with in their relationships and promotes a healthier approach that highlights connection, communication, and exploration. Including an exploration of the role of religion and culture in shaping sexual attitudes and behaviors, he offers guidelines for establishing a healthier outlook on and understanding of sexual choices and desires. Intended to help the many couples struggling to break free of negative scripts, inhibition, fear, guilt, and shame surrounding intimacy and sexual connection, he offers real life examples and solutions that will help readers enjoy a closer more meaningful sexual and emotional relationship with their partners. Couples will learn how to improve their sexual experience by understanding male sexual functioning and female orgasm. Erotic Love and Marriage also explores what role pornography, infidelity, masturbation, sexual addiction, erotica, romance, and emotional connections play in a couple’s affairs. Mondin’s insights provide a positive and nurturing perspective that inspires and instructs in a way that leaves couples feeling more secure, grounded, and connected.

Blamestorming: Why conversations go wrong and how to fix them

By: Rob Kendall

Chapter Count: 21

Views: 1.4K

Novel Tags: -

Novel Type: Self-Development

0
Winner of the 2015 COVR Award for Best Self-Help Book! Blamestorming outlines the reasons why our daily conversations go wrong, explains how to respond when they do and provides tips on how to stop them going wrong in the first place. Based on his experience as a highly respected communications coach for international companies and business professionals, Rob Kendall provides a practical guide to achieving more rewarding and effective interactions with everyone in your life - from your boss to your partner. Rob's techniques have been proven to be effective for thousands of people from all walks of life and are presented in an illustrated step-by-step format that makes them easy to put into practice from Day One. Underpinning the book's approach to consistently having better interactions is an explanation of the warning signals that indicate when a conversation is going off track.
Blamestorming: Why conversations go wrong and how to fix them
Blamestorming: Why conversations go wrong and how to fix them
by: Rob Kendall4 : 55 : 3821 Chapters
Winner of the 2015 COVR Award for Best Self-Help Book! Blamestorming outlines the reasons why our daily conversations go wrong, explains how to respond when they do and provides tips on how to stop them going wrong in the first place. Based on his experience as a highly respected communications coach for international companies and business professionals, Rob Kendall provides a practical guide to achieving more rewarding and effective interactions with everyone in your life - from your boss to your partner. Rob's techniques have been proven to be effective for thousands of people from all walks of life and are presented in an illustrated step-by-step format that makes them easy to put into practice from Day One. Underpinning the book's approach to consistently having better interactions is an explanation of the warning signals that indicate when a conversation is going off track.

The Open-Hearted Way to Open Adoption: Helping Your Child Grow Up Whole

By: Lori Holden

Chapter Count: 16

Views: 1.2K

Novel Tags: -

Novel Type: Self-Development

10
Prior to 1990, fewer than five percent of domestic infant adoptions were open. In 2012, ninety percent or more of adoption agencies are recommending open adoption. Yet these agencies do not often or adequately prepare either adopting parents or birth parents for the road ahead of them! The adult parties in open adoptions are left floundering. There are many resources on why to do open adoption, but what about how? Open adoption isn't just something parents do when they exchange photos, send emails, share a visit. It's a lifestyle that may feel intrusive at times, be difficult or inconvenient at other times. Tensions can arise even in the best of circumstances. But knowing how to handle these situations and how to continue to make arrangements work for the child involved is paramount. This book offers readers the tools and the insight to do just that. It covers common open-adoption situations and how real families have navigated typical issues successfully. Like all useful parenting books, it provides parents with the tools to come to answers on their own, and answers questions that might not yet have come up. Through their own stories and those of other families of open adoption, Lori and Crystal review the secrets to success, the pitfalls and challenges, the joys and triumphs. By putting the adopted child at the center, families can come to enjoy the benefits of open adoption and mitigate the challenges that may arise. More than a how-to, this book shares a mindset, a heartset, that can be learned and internalized, so parents can choose to act out of love and honesty throughout their child’s growing up years, helping that child to grow up whole.
The Open-Hearted Way to Open Adoption: Helping Your Child Grow Up Whole
The Open-Hearted Way to Open Adoption: Helping Your Child Grow Up Whole
by: Lori Holden6 : 39 : 0716 Chapters
Prior to 1990, fewer than five percent of domestic infant adoptions were open. In 2012, ninety percent or more of adoption agencies are recommending open adoption. Yet these agencies do not often or adequately prepare either adopting parents or birth parents for the road ahead of them! The adult parties in open adoptions are left floundering. There are many resources on why to do open adoption, but what about how? Open adoption isn't just something parents do when they exchange photos, send emails, share a visit. It's a lifestyle that may feel intrusive at times, be difficult or inconvenient at other times. Tensions can arise even in the best of circumstances. But knowing how to handle these situations and how to continue to make arrangements work for the child involved is paramount. This book offers readers the tools and the insight to do just that. It covers common open-adoption situations and how real families have navigated typical issues successfully. Like all useful parenting books, it provides parents with the tools to come to answers on their own, and answers questions that might not yet have come up. Through their own stories and those of other families of open adoption, Lori and Crystal review the secrets to success, the pitfalls and challenges, the joys and triumphs. By putting the adopted child at the center, families can come to enjoy the benefits of open adoption and mitigate the challenges that may arise. More than a how-to, this book shares a mindset, a heartset, that can be learned and internalized, so parents can choose to act out of love and honesty throughout their child’s growing up years, helping that child to grow up whole.

Raise Your Kids to Succeed: What Every Parent Should Know

By: Chris Palmer

Chapter Count: 20

Views: 1.5K

Novel Tags: -

Novel Type: Self-Development

0
Raising Your Kids to Succeed: What Every Parent Should Know describes what parents can do to be effective and help their children succeed, both in school and in life. Part I opens with some big, foundational questions, including the need for parents to realize their own importance. It goes on to discuss how to create a family mission statement, the importance of creating family traditions and rituals, and the pivotal need to model good behavior. Part II starts by exploring ways to let your kids know the importance you attach to education. It stresses the importance of really listening to your kids, reading to them, getting outside with them to enjoy nature, and teaching them life skills. Part III explores ways for you to be present at your child’s school and to be an advocate for your child. It also focuses on the issue of bullying and how to counter a toxic, sexualized and violent culture. Raise Your Kids to Succeed will help your children succeed and reach all of the dreams that you have for them—and, more important, the ones they have for themselves.
Raise Your Kids to Succeed: What Every Parent Should Know
Raise Your Kids to Succeed: What Every Parent Should Know
by: Chris Palmer5 : 08 : 1320 Chapters
Raising Your Kids to Succeed: What Every Parent Should Know describes what parents can do to be effective and help their children succeed, both in school and in life. Part I opens with some big, foundational questions, including the need for parents to realize their own importance. It goes on to discuss how to create a family mission statement, the importance of creating family traditions and rituals, and the pivotal need to model good behavior. Part II starts by exploring ways to let your kids know the importance you attach to education. It stresses the importance of really listening to your kids, reading to them, getting outside with them to enjoy nature, and teaching them life skills. Part III explores ways for you to be present at your child’s school and to be an advocate for your child. It also focuses on the issue of bullying and how to counter a toxic, sexualized and violent culture. Raise Your Kids to Succeed will help your children succeed and reach all of the dreams that you have for them—and, more important, the ones they have for themselves.

Difficult Mothers, Adult Daughters: A Guide for Separation, Liberation & Inspiration

By: Karen C.L. Anderson

Chapter Count: 28

Views: 1.6K

Novel Tags: -

Novel Type: Self-Development

0
#1 Amazon New Release ─ Transform your relationship with your mother The best news on the planet is that your mother doesn't have to change in order for you to be happy. In fact, author Karen C.L. Anderson will take it a step further and say, your mother doesn't have to change in order for you to be free, peaceful, contented, and joyful. You can emotionally separate without guilt: Inspired by her own journey, Anderson's Difficult Mothers, Adult Daughters: A Guide For Separation, Liberation & Inspiration shows women how to emotionally separate from their mothers without guilt and anxiety so they can finally create a life based on their own values, desires, needs, and preferences. Not to mention being able to like and respect themselves during the process. Learn through the experiences of others: Through personal stories and experiences, practical tools that can used right away to feel better, and journal prompts, Anderson compassionately leads women who struggle in their relationships with their mothers through a process of self-awareness and understanding. Anderson's work with hundreds of women and her own personal work have resulted in profound growth and transformation. Anderson knows the results are nothing short of miraculous. Funny and compassionate: This book is about Anderson discovering and accepting the whole of who she is (separate from her mother), and making her discoveries accessible to women struggling to redefine their challenging relationships with their mothers. Her writing is relatable, real, funny, and compassionate. What you'll learn inside this book: Why mothers and daughters tend to have difficult relationships How to heal and transform your mother "wounds" from sources of pain into sources of creativity and wisdom How to tell your stories in a way that empowers you, rather than making you powerless How to handle the uncomfortable emotions that seem inevitable when it comes to your relationship with your mother The art of creating, articulating, and maintaining impeccable boundaries How to stop "shoulding" when it comes to yourself and your mother How to "re-mother" yourself and acknowledge, honor, and meet your own preferences and needs And much, much more
Difficult Mothers, Adult Daughters: A Guide for Separation, Liberation & Inspiration
Difficult Mothers, Adult Daughters: A Guide for Separation, Liberation & Inspiration
by: Karen C.L. Anderson4 : 03 : 3828 Chapters
#1 Amazon New Release ─ Transform your relationship with your mother The best news on the planet is that your mother doesn't have to change in order for you to be happy. In fact, author Karen C.L. Anderson will take it a step further and say, your mother doesn't have to change in order for you to be free, peaceful, contented, and joyful. You can emotionally separate without guilt: Inspired by her own journey, Anderson's Difficult Mothers, Adult Daughters: A Guide For Separation, Liberation & Inspiration shows women how to emotionally separate from their mothers without guilt and anxiety so they can finally create a life based on their own values, desires, needs, and preferences. Not to mention being able to like and respect themselves during the process. Learn through the experiences of others: Through personal stories and experiences, practical tools that can used right away to feel better, and journal prompts, Anderson compassionately leads women who struggle in their relationships with their mothers through a process of self-awareness and understanding. Anderson's work with hundreds of women and her own personal work have resulted in profound growth and transformation. Anderson knows the results are nothing short of miraculous. Funny and compassionate: This book is about Anderson discovering and accepting the whole of who she is (separate from her mother), and making her discoveries accessible to women struggling to redefine their challenging relationships with their mothers. Her writing is relatable, real, funny, and compassionate. What you'll learn inside this book: Why mothers and daughters tend to have difficult relationships How to heal and transform your mother "wounds" from sources of pain into sources of creativity and wisdom How to tell your stories in a way that empowers you, rather than making you powerless How to handle the uncomfortable emotions that seem inevitable when it comes to your relationship with your mother The art of creating, articulating, and maintaining impeccable boundaries How to stop "shoulding" when it comes to yourself and your mother How to "re-mother" yourself and acknowledge, honor, and meet your own preferences and needs And much, much more

Reservations for Six

By: Lindsey Palmer

Chapter Count: 65

Views: 1.4K

Novel Tags: -

Novel Type: Self-Development

0
An entertaining and insightful pageturner about modern marriage and a tight-knit group of friends navigating their 30s and beyond. It's tradition that on everyone's birthday, the three couples gather to celebrate. They've toasted each other's big life milestones, and been there for each other through loss and disappointment, too. Nathan is the first to turn 40, and when the cake arrives, he makes a shocking announcement. The birthday ritual, and the group of friends, will never be the same again. Confessions follow, and secrets get revealed. One couple's crumbling marriage forces the other two couples to reexamine their own marriages, and the fault lines that lurk beneath. Will their bonds be strong enough to survive issues like infidelity, infertility, and waning passion, plus a series of crises that push each relationship to the brink? The answers may prove surprising. A year after Nathan's big declaration, as the group gathers for the year's final birthday celebration, every person and every relationship will be fundamentally changed. Perfect for fans of Emma Straub, J. Courtney Sullivan, and Rebecca Serle, Reservations for Six is a deeply satisfying novel full of wisdom, humor, and heart. It shines a spotlight on the phase of marriage when the fabric has started to fray, and deftly observes how couples cope, grow, and eventually thrive-together or apart.
Reservations for Six
Reservations for Six
by: Lindsey Palmer12 : 51 : 0765 Chapters
An entertaining and insightful pageturner about modern marriage and a tight-knit group of friends navigating their 30s and beyond. It's tradition that on everyone's birthday, the three couples gather to celebrate. They've toasted each other's big life milestones, and been there for each other through loss and disappointment, too. Nathan is the first to turn 40, and when the cake arrives, he makes a shocking announcement. The birthday ritual, and the group of friends, will never be the same again. Confessions follow, and secrets get revealed. One couple's crumbling marriage forces the other two couples to reexamine their own marriages, and the fault lines that lurk beneath. Will their bonds be strong enough to survive issues like infidelity, infertility, and waning passion, plus a series of crises that push each relationship to the brink? The answers may prove surprising. A year after Nathan's big declaration, as the group gathers for the year's final birthday celebration, every person and every relationship will be fundamentally changed. Perfect for fans of Emma Straub, J. Courtney Sullivan, and Rebecca Serle, Reservations for Six is a deeply satisfying novel full of wisdom, humor, and heart. It shines a spotlight on the phase of marriage when the fabric has started to fray, and deftly observes how couples cope, grow, and eventually thrive-together or apart.

Now What?: Revised Edition: 90 Days to a New Life Direction

By: Laura Berman Fortgang

Chapter Count: 16

Views: 2.1K

Novel Tags: -

Novel Type: Self-Development

0
A clear and utterly practical ninety-day program for discovering a new direction for your life—now completely revised and updated by the author! In Now What? pioneering life coach Laura Berman Fortgang shares the process that she has used to help hundreds of clients make major changes in their lives. Whether it’s moving on from a dead-end job, discovering an entirely new creative outlet, or answering the age-old question “What am I meant to do with my life?” this book provides a clear and practical ninety-day program that can help you make major changes in your life. This revised edition valuable insights into how to stoke change, including: Ten years of additional client experience; Reports from 500 coaches worldwide who have trained to use this material with clients; New stories and modern-day dilemmas addressed; QR codes and additional interactive materials. For anyone who feels drawn toward a life-changing move but is not sure exactly what to do or how to move forward, Now What? presents a concrete process for finding and pursuing a new path in life.
Now What?: Revised Edition: 90 Days to a New Life Direction
Now What?: Revised Edition: 90 Days to a New Life Direction
by: Laura Berman Fortgang6 : 35 : 2216 Chapters
A clear and utterly practical ninety-day program for discovering a new direction for your life—now completely revised and updated by the author! In Now What? pioneering life coach Laura Berman Fortgang shares the process that she has used to help hundreds of clients make major changes in their lives. Whether it’s moving on from a dead-end job, discovering an entirely new creative outlet, or answering the age-old question “What am I meant to do with my life?” this book provides a clear and practical ninety-day program that can help you make major changes in your life. This revised edition valuable insights into how to stoke change, including: Ten years of additional client experience; Reports from 500 coaches worldwide who have trained to use this material with clients; New stories and modern-day dilemmas addressed; QR codes and additional interactive materials. For anyone who feels drawn toward a life-changing move but is not sure exactly what to do or how to move forward, Now What? presents a concrete process for finding and pursuing a new path in life.

Elliot

By: Caitlin Crews

Chapter Count: 11

Views: 1.3K

Novel Tags: -

Novel Type: Self-Development

0
This novella is also published as part of the collection SWEET HOME COWBOY. The Hathaway sisters might have grown up apart, but when they agree to move to Jasper Creek, Oregon, to revitalize their grandfather’s farm, it seems a straightforward decision. Until they meet their neighborhood cowboys… Sparks fly between ceramicist Elliot and the grumpy single-dad rancher next door. The sisters’ feelings are anything but simple, but with the love and support of each other, they discover that a cowboy might be the sweetest thing of all about coming home.
Elliot
Elliot
by: Caitlin Crews2 : 52 : 5811 Chapters
This novella is also published as part of the collection SWEET HOME COWBOY. The Hathaway sisters might have grown up apart, but when they agree to move to Jasper Creek, Oregon, to revitalize their grandfather’s farm, it seems a straightforward decision. Until they meet their neighborhood cowboys… Sparks fly between ceramicist Elliot and the grumpy single-dad rancher next door. The sisters’ feelings are anything but simple, but with the love and support of each other, they discover that a cowboy might be the sweetest thing of all about coming home.

Just Get Me Through This: A Practical Guide to Coping with Breast Cancer, Newly Revised and Updated

By: Deborah A. Cohen

Chapter Count: 25

Views: 1.7K

Novel Tags: -

Novel Type: Self-Development

0
You Can Get Through This. Your doctor told you it was breast cancer. So now what?! You'll need plenty of essential advice—the kind that only comes from someone who's been there. In Just Get Me Through This! Deborah A. Cohen and Robert M. Gelfand, M.D. help you deal with all the ups and downs of the breast cancer experience. From the shock of diagnosis to getting through treatment to getting on with your life, they pack it with plenty of straight talk and practical tips. This newly updated edition also includes advice from two prominent breast cancer surgeons. Each step of the way, this wise and witty companion will be there with unfailing inspiration and heart-to-heart support. It's also simple to use, with an accessible format—to make even the toughest days a whole lot easier.
Just Get Me Through This: A Practical Guide to Coping with Breast Cancer, Newly Revised and Updated
Just Get Me Through This: A Practical Guide to Coping with Breast Cancer, Newly Revised and Updated
by: Deborah A. Cohen9 : 38 : 3425 Chapters
You Can Get Through This. Your doctor told you it was breast cancer. So now what?! You'll need plenty of essential advice—the kind that only comes from someone who's been there. In Just Get Me Through This! Deborah A. Cohen and Robert M. Gelfand, M.D. help you deal with all the ups and downs of the breast cancer experience. From the shock of diagnosis to getting through treatment to getting on with your life, they pack it with plenty of straight talk and practical tips. This newly updated edition also includes advice from two prominent breast cancer surgeons. Each step of the way, this wise and witty companion will be there with unfailing inspiration and heart-to-heart support. It's also simple to use, with an accessible format—to make even the toughest days a whole lot easier.

CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

By: Drew Eric Whitman

Chapter Count: 8

Views: 1.0K

Novel Tags: -

Novel Type: Self-Development

0
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
by: Drew Eric Whitman6 : 16 : 568 Chapters
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
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