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Just Get Me Through This: A Practical Guide to Coping with Breast Cancer, Newly Revised and Updated

By: Deborah A. Cohen

Chapter Count: 25

Views: 1.7K

Novel Tags: -

Novel Type: Self-Development

0
You Can Get Through This. Your doctor told you it was breast cancer. So now what?! You'll need plenty of essential advice—the kind that only comes from someone who's been there. In Just Get Me Through This! Deborah A. Cohen and Robert M. Gelfand, M.D. help you deal with all the ups and downs of the breast cancer experience. From the shock of diagnosis to getting through treatment to getting on with your life, they pack it with plenty of straight talk and practical tips. This newly updated edition also includes advice from two prominent breast cancer surgeons. Each step of the way, this wise and witty companion will be there with unfailing inspiration and heart-to-heart support. It's also simple to use, with an accessible format—to make even the toughest days a whole lot easier.
Just Get Me Through This: A Practical Guide to Coping with Breast Cancer, Newly Revised and Updated
Just Get Me Through This: A Practical Guide to Coping with Breast Cancer, Newly Revised and Updated
by: Deborah A. Cohen9 : 38 : 3425 Chapters
You Can Get Through This. Your doctor told you it was breast cancer. So now what?! You'll need plenty of essential advice—the kind that only comes from someone who's been there. In Just Get Me Through This! Deborah A. Cohen and Robert M. Gelfand, M.D. help you deal with all the ups and downs of the breast cancer experience. From the shock of diagnosis to getting through treatment to getting on with your life, they pack it with plenty of straight talk and practical tips. This newly updated edition also includes advice from two prominent breast cancer surgeons. Each step of the way, this wise and witty companion will be there with unfailing inspiration and heart-to-heart support. It's also simple to use, with an accessible format—to make even the toughest days a whole lot easier.

Trusting Yourself: Growing Your Self-Awareness, Self-Confidence, and Self-Reliance

By: M.J. Ryan

Chapter Count: 8

Views: 2.1K

Novel Tags: -

Novel Type: Self-Development

0
Who would I be, what would I do, if I trusted Myself… In her warm and inimitable way M.J. Ryan guides us to look at our lives from a different perspective. To imagine what they would be like if we practiced an attitude of self-trust, if we received the gifts trusting ourselves might give us. In an age of constant media messages and so-called expert advice telling us to be richer, thinner, smart, and faster, we're all dogged with worry and self-doubt. Bestselling author M.J. Ryan believes we've become so dependent on "experts" to tell us how to live our lives that we listen to everyone except ourselves. In Trusting Yourself, Ryan identifies the answers to feeling swept away by life: we already have what it takes to cope. We can learn how to tap into the wisdom inside us by cultivating self-awareness, self-confidence, and self-reliance. Learn how to quiet the critics—inside and out—and trust yourself instead. If you accept that we learn through trial and error, if you believe that we each have unique strengths and that not one of us has to have them all, if you realize that labels only get in the way, then your self-trust will grow, your worries will shrink, and you'll find happiness and success with a lot less effort. This is a life coach in a book that readers can turn to again and again when stress or worry takes over to find more peaceful, saner lives every day.
Trusting Yourself: Growing Your Self-Awareness, Self-Confidence, and Self-Reliance
Trusting Yourself: Growing Your Self-Awareness, Self-Confidence, and Self-Reliance
by: M.J. Ryan4 : 23 : 058 Chapters
Who would I be, what would I do, if I trusted Myself… In her warm and inimitable way M.J. Ryan guides us to look at our lives from a different perspective. To imagine what they would be like if we practiced an attitude of self-trust, if we received the gifts trusting ourselves might give us. In an age of constant media messages and so-called expert advice telling us to be richer, thinner, smart, and faster, we're all dogged with worry and self-doubt. Bestselling author M.J. Ryan believes we've become so dependent on "experts" to tell us how to live our lives that we listen to everyone except ourselves. In Trusting Yourself, Ryan identifies the answers to feeling swept away by life: we already have what it takes to cope. We can learn how to tap into the wisdom inside us by cultivating self-awareness, self-confidence, and self-reliance. Learn how to quiet the critics—inside and out—and trust yourself instead. If you accept that we learn through trial and error, if you believe that we each have unique strengths and that not one of us has to have them all, if you realize that labels only get in the way, then your self-trust will grow, your worries will shrink, and you'll find happiness and success with a lot less effort. This is a life coach in a book that readers can turn to again and again when stress or worry takes over to find more peaceful, saner lives every day.

Blending Families: Merging Households with Kids 8-18

By: Trevor Crow Mullineaux

Chapter Count: 12

Views: 1.7K

Novel Tags: -

Novel Type: Self-Development

0
Blending Families responds to the need for a book that explores step-parenting by starting with the marriage as the central relationship in a new blended family unit. Just as you are better able to help your child in an airplane emergency if you put your oxygen mask on first, you are better able to blend two families if you take care of the marriage first. Starting with a discussion of attachment styles, the authors explore how those styles translate into the new family unit when trying to forge a new marriage while parenting tween and teen children in a family unit that is new to them as well. They provide parenting guidance premised on the fact that parenting occurs within a context, and in this case, a context that is unfamiliar territory for everyone involved. Using true stories throughout, they explore the variety of challenges that may arise, such as sibling rivalry, puberty, dating, emotional and intellectual differences, and preferential treatment, and offer suggestions for overcoming obstacles to fully blending. By focusing the light on the marriage as the most important source of stability, the authors encourage readers to develop a style of parenting that works for everyone and brings a sense of unity and strength to the household.
Blending Families: Merging Households with Kids 8-18
Blending Families: Merging Households with Kids 8-18
by: Trevor Crow Mullineaux7 : 50 : 4012 Chapters
Blending Families responds to the need for a book that explores step-parenting by starting with the marriage as the central relationship in a new blended family unit. Just as you are better able to help your child in an airplane emergency if you put your oxygen mask on first, you are better able to blend two families if you take care of the marriage first. Starting with a discussion of attachment styles, the authors explore how those styles translate into the new family unit when trying to forge a new marriage while parenting tween and teen children in a family unit that is new to them as well. They provide parenting guidance premised on the fact that parenting occurs within a context, and in this case, a context that is unfamiliar territory for everyone involved. Using true stories throughout, they explore the variety of challenges that may arise, such as sibling rivalry, puberty, dating, emotional and intellectual differences, and preferential treatment, and offer suggestions for overcoming obstacles to fully blending. By focusing the light on the marriage as the most important source of stability, the authors encourage readers to develop a style of parenting that works for everyone and brings a sense of unity and strength to the household.

Joey

By: Maisey Yates

Chapter Count: 13

Views: 1.1K

Novel Tags: -

Novel Type: Self-Development

0
This novella is also published as part of the collection SWEET HOME COWBOY. The Hathaway sisters might have grown up apart, but when they agree to move to Jasper Creek, Oregon, to revitalize their grandfather’s farm, it seems a straightforward decision. Until they meet their neighborhood cowboys… Tomboy Joey has more affinity with farm equipment than men, until a brooding cowboy changes her mind. The sisters’ feelings are anything but simple, but with the love and support of each other, they discover that a cowboy might be the sweetest thing of all about coming home.
Joey
Joey
by: Maisey Yates2 : 44 : 5813 Chapters
This novella is also published as part of the collection SWEET HOME COWBOY. The Hathaway sisters might have grown up apart, but when they agree to move to Jasper Creek, Oregon, to revitalize their grandfather’s farm, it seems a straightforward decision. Until they meet their neighborhood cowboys… Tomboy Joey has more affinity with farm equipment than men, until a brooding cowboy changes her mind. The sisters’ feelings are anything but simple, but with the love and support of each other, they discover that a cowboy might be the sweetest thing of all about coming home.

Little Ways to Keep Calm and Carry On: Twenty Lessons for Managing Worry, Anxiety and Fear

By: Mark A. Reinecke

Chapter Count: 26

Views: 1.6K

Novel Tags: -

Novel Type: Self-Development

0
First featured on a British poster produced during World War II, "Keep calm and carry on" has become the mantra of millions — but exactly how to keep calm remains a difficult question for most of us. The next time you are stressed by pressures of work, overwhelmed by life's challenges, or panicked by problems that seem unsolvable, reach for this book. In LITTLE WAYS TO KEEP CALM AND CARRY ON, you'll find twenty short yet powerful lessons and anxiety-reducing techniques that will help you move past stressful moments with grace. Each lesson is so simple to learn and practice, you'll find that this pocket guide is all you really need whenever you need a little help keeping calm.
Little Ways to Keep Calm and Carry On: Twenty Lessons for Managing Worry, Anxiety and Fear
Little Ways to Keep Calm and Carry On: Twenty Lessons for Managing Worry, Anxiety and Fear
by: Mark A. Reinecke2 : 20 : 5126 Chapters
First featured on a British poster produced during World War II, "Keep calm and carry on" has become the mantra of millions — but exactly how to keep calm remains a difficult question for most of us. The next time you are stressed by pressures of work, overwhelmed by life's challenges, or panicked by problems that seem unsolvable, reach for this book. In LITTLE WAYS TO KEEP CALM AND CARRY ON, you'll find twenty short yet powerful lessons and anxiety-reducing techniques that will help you move past stressful moments with grace. Each lesson is so simple to learn and practice, you'll find that this pocket guide is all you really need whenever you need a little help keeping calm.

No Time for Tears: Coping with Grief in a Busy World (Revised and Updated Second Edition)

By: Judy Heath

Chapter Count: 20

Views: 1.9K

Novel Tags: -

Novel Type: Self-Development

0
Facing the loss of a loved one in a death-avoidant culture can be excruciating. Grievers may be expected to put on a brave face, to “move on” quickly, and to seek medication if they are still grief-stricken after an “acceptable” amount of time. Psycho­therapist Judy Heath draws on extensive experience as a grief specialist in private practice to help those struggling with the anguish of loss. Addressing the myths and misinformation about mourning that still abound today, Heath gently coaches readers to understand that coping with loss is a natural process that our society tends to avoid and hurry people through, often leading to unresolved, lasting grief. No Time for Tears offers practical advice for both short- and long-term recovery, including how to manage rarely discussed physical and emotional changes: feelings of “going crazy” and inability to focus; feeling out of sync with the world, exhausted and chilled, and crushingly lonely. This updated second edition includes new information about medication and discusses various types of loss including that of a parent, child, spouse, friend, or pet. Helpful not only to grievers but also to those who care about, counsel, or employ them, No Time for Tears is an essential resource for grief management and recovery.
No Time for Tears: Coping with Grief in a Busy World (Revised and Updated Second Edition)
No Time for Tears: Coping with Grief in a Busy World (Revised and Updated Second Edition)
by: Judy Heath9 : 16 : 2520 Chapters
Facing the loss of a loved one in a death-avoidant culture can be excruciating. Grievers may be expected to put on a brave face, to “move on” quickly, and to seek medication if they are still grief-stricken after an “acceptable” amount of time. Psycho­therapist Judy Heath draws on extensive experience as a grief specialist in private practice to help those struggling with the anguish of loss. Addressing the myths and misinformation about mourning that still abound today, Heath gently coaches readers to understand that coping with loss is a natural process that our society tends to avoid and hurry people through, often leading to unresolved, lasting grief. No Time for Tears offers practical advice for both short- and long-term recovery, including how to manage rarely discussed physical and emotional changes: feelings of “going crazy” and inability to focus; feeling out of sync with the world, exhausted and chilled, and crushingly lonely. This updated second edition includes new information about medication and discusses various types of loss including that of a parent, child, spouse, friend, or pet. Helpful not only to grievers but also to those who care about, counsel, or employ them, No Time for Tears is an essential resource for grief management and recovery.

Habits for Success: Inspired Ideas to Help You Soar

By: G. Brian Benson

Chapter Count: 53

Views: 2.3K

Novel Tags: -

Novel Type: Self-Development

0
Transform your habits and find balance for success Fans of The Power of Habit by Charles Duhigg and Better Than Before and The Happiness Project by Gretchen Rubin will love Habits for Success A practical and motivational book: Habits for Success – Inspired Ideas to Help You Soar is the perfect blueprint to help manifest a life of progress, purpose and fulfillment. Author G. Brian Benson offers an informative, inspiring and unique look at growth, self-awareness and success. A self-help book for an authentic life: Habits for Success was written creatively, consciously and with heart. Using his own growth process, triumphs and hero’s journey, the author weaves authenticity and vulnerability into his habits, ideas and stories to entertain and inspire the reader. They are beacons of light, hope and possibility, which guide the reader to their own personal version of success and happiness while helping give them permission to take their own journey and to build a foundation of strength for the long run. Increase your self-awareness, manifest your dreams: Habits for Success is written in laymen’s terms but with an incredible amount of depth, which allows the reader to reach new levels of understanding and growth. It is a wonderful mix of heart, informative ideas and entertaining journey. It is a self-help book that doesn’t feel like one. The insights shared and the tools provided are tailored for life-long success. Readers will learn 46 unique, informative and life changing habits to manifest successful change. And, how to: Have healthier and happier relationships with loved ones and friends Cultivate more self-awareness, which will guide the reader to live a more proactive rather than reactive life Find personal success in life and business Work through fear and step out of a comfort zone Cultivate, grow and own a genuine sense of self-worthiness and love for oneself Live a life of authenticity and true-fulfillment Build a foundation for life long success Strengthen intuitive skills Find and cultivate daily inspiration Maintain life balance for increased creativity and productivity Identify triggers and warning signals when you are out of balance and what to do to counter them A Book Excellence Award winner.
Habits for Success: Inspired Ideas to Help You Soar
Habits for Success: Inspired Ideas to Help You Soar
by: G. Brian Benson4 : 39 : 5253 Chapters
Transform your habits and find balance for success Fans of The Power of Habit by Charles Duhigg and Better Than Before and The Happiness Project by Gretchen Rubin will love Habits for Success A practical and motivational book: Habits for Success – Inspired Ideas to Help You Soar is the perfect blueprint to help manifest a life of progress, purpose and fulfillment. Author G. Brian Benson offers an informative, inspiring and unique look at growth, self-awareness and success. A self-help book for an authentic life: Habits for Success was written creatively, consciously and with heart. Using his own growth process, triumphs and hero’s journey, the author weaves authenticity and vulnerability into his habits, ideas and stories to entertain and inspire the reader. They are beacons of light, hope and possibility, which guide the reader to their own personal version of success and happiness while helping give them permission to take their own journey and to build a foundation of strength for the long run. Increase your self-awareness, manifest your dreams: Habits for Success is written in laymen’s terms but with an incredible amount of depth, which allows the reader to reach new levels of understanding and growth. It is a wonderful mix of heart, informative ideas and entertaining journey. It is a self-help book that doesn’t feel like one. The insights shared and the tools provided are tailored for life-long success. Readers will learn 46 unique, informative and life changing habits to manifest successful change. And, how to: Have healthier and happier relationships with loved ones and friends Cultivate more self-awareness, which will guide the reader to live a more proactive rather than reactive life Find personal success in life and business Work through fear and step out of a comfort zone Cultivate, grow and own a genuine sense of self-worthiness and love for oneself Live a life of authenticity and true-fulfillment Build a foundation for life long success Strengthen intuitive skills Find and cultivate daily inspiration Maintain life balance for increased creativity and productivity Identify triggers and warning signals when you are out of balance and what to do to counter them A Book Excellence Award winner.

What Motivates Getting Things Done: Procrastination, Emotions, and Success

By: Mary Lamia

Chapter Count: 10

Views: 1.2K

Novel Tags: -

Novel Type: Self-Development

0
A marvel of evolution is that humans are not solely motivated by their desire to experience positive emotions. They are also motivated, and even driven to achieve, by their attempt to avoid or seek relief from negative ones. What Motivates Getting Things Done: Procrastination, Emotions, and Success explains how anxiety is like a highly motivating friend, why you should fear failure, and the underpinnings of shame, distress, and fear in the pursuit of excellence. Many successful people put things off until a deadline beckons them, while countless others can't resist the urge to do things right away. Dr. Lamia explores the emotional lives of people who are successful in their endeavors--both procrastinators and non-procrastinators alike--to illustrate how the human motivational system works, why people respond to it differently, and how everyone can use their natural style of getting things done to their advantage. The book illustrates how the different timing of procrastinators and non-procrastinators to complete tasks has to do with when their emotions are activated and what activates them. Overall, What Motivates Getting Things Done illustrates how emotions play a significant role in our style of doing, along with our way of being in the world. Readers will acquire a better understanding of the innate biological system that motivates them and how they can make the most of it in all areas of their lives.
What Motivates Getting Things Done: Procrastination, Emotions, and Success
What Motivates Getting Things Done: Procrastination, Emotions, and Success
by: Mary Lamia5 : 18 : 2610 Chapters
A marvel of evolution is that humans are not solely motivated by their desire to experience positive emotions. They are also motivated, and even driven to achieve, by their attempt to avoid or seek relief from negative ones. What Motivates Getting Things Done: Procrastination, Emotions, and Success explains how anxiety is like a highly motivating friend, why you should fear failure, and the underpinnings of shame, distress, and fear in the pursuit of excellence. Many successful people put things off until a deadline beckons them, while countless others can't resist the urge to do things right away. Dr. Lamia explores the emotional lives of people who are successful in their endeavors--both procrastinators and non-procrastinators alike--to illustrate how the human motivational system works, why people respond to it differently, and how everyone can use their natural style of getting things done to their advantage. The book illustrates how the different timing of procrastinators and non-procrastinators to complete tasks has to do with when their emotions are activated and what activates them. Overall, What Motivates Getting Things Done illustrates how emotions play a significant role in our style of doing, along with our way of being in the world. Readers will acquire a better understanding of the innate biological system that motivates them and how they can make the most of it in all areas of their lives.

Frientimacy: How to Deepen Friendships for Lifelong Health and Happiness

By: Shasta Nelson

Chapter Count: 16

Views: 1.5K

Novel Tags: -

Novel Type: Self-Development

0
With the constant connectivity of today’s world, it’s never been easier to meet people and make new friends—but it’s never been harder to form meaningful friendships. In Frientimacy, award-winning speaker Shasta Nelson shows how anyone can form stronger, more meaningful friendships, marked by a level of trust she calls “frientimacy.” Shasta explores the most common complaints and conflicts facing female friendships today, and lays out strategies for overcoming these pitfalls to create deeper, supportive relationships that last for the long-term. Shasta is the founder of girlfriendcircles.com, a community of women seeking stronger, more fulfilling friendships, and the author of Friendships Don’t Just Happen. In Frientimacy, she teaches readers to reject the impulse to pull away from friendships that aren’t instantly and constantly gratifying. With a warm, engaging, and inspiring voice, she shows how friendships built on dedication and commitment can lead to enriched relationships, stronger and more meaningful ties, and an overall increase in mental health. Frientimacy is more than just a call for deeper connection between friends; it’s a blueprint for turning simple friendships into true bonds—and for the meaningful and satisfying relationships that come with them.
Frientimacy: How to Deepen Friendships for Lifelong Health and Happiness
Frientimacy: How to Deepen Friendships for Lifelong Health and Happiness
by: Shasta Nelson8 : 32 : 0016 Chapters
With the constant connectivity of today’s world, it’s never been easier to meet people and make new friends—but it’s never been harder to form meaningful friendships. In Frientimacy, award-winning speaker Shasta Nelson shows how anyone can form stronger, more meaningful friendships, marked by a level of trust she calls “frientimacy.” Shasta explores the most common complaints and conflicts facing female friendships today, and lays out strategies for overcoming these pitfalls to create deeper, supportive relationships that last for the long-term. Shasta is the founder of girlfriendcircles.com, a community of women seeking stronger, more fulfilling friendships, and the author of Friendships Don’t Just Happen. In Frientimacy, she teaches readers to reject the impulse to pull away from friendships that aren’t instantly and constantly gratifying. With a warm, engaging, and inspiring voice, she shows how friendships built on dedication and commitment can lead to enriched relationships, stronger and more meaningful ties, and an overall increase in mental health. Frientimacy is more than just a call for deeper connection between friends; it’s a blueprint for turning simple friendships into true bonds—and for the meaningful and satisfying relationships that come with them.

CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

By: Drew Eric Whitman

Chapter Count: 8

Views: 1.0K

Novel Tags: -

Novel Type: Self-Development

0
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
by: Drew Eric Whitman6 : 16 : 568 Chapters
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
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