Self-Development Audiobooks - page 4

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Blending Families responds to the need for a book that explores step-parenting by starting with the marriage as the central relationship in a new blended family unit. Just as you are better able to help your child in an airplane emergency if you put your oxygen mask on first, you are better able to blend two families if you take care of the marriage first. Starting with a discussion of attachment styles, the authors explore how those styles translate into the new family unit when trying to forge a new marriage while parenting tween and teen children in a family unit that is new to them as well. They provide parenting guidance premised on the fact that parenting occurs within a context, and in this case, a context that is unfamiliar territory for everyone involved. Using true stories throughout, they explore the variety of challenges that may arise, such as sibling rivalry, puberty, dating, emotional and intellectual differences, and preferential treatment, and offer suggestions for overcoming obstacles to fully blending. By focusing the light on the marriage as the most important source of stability, the authors encourage readers to develop a style of parenting that works for everyone and brings a sense of unity and strength to the household.

Facing the loss of a loved one in a death-avoidant culture can be excruciating. Grievers may be expected to put on a brave face, to “move on” quickly, and to seek medication if they are still grief-stricken after an “acceptable” amount of time. Psycho­therapist Judy Heath draws on extensive experience as a grief specialist in private practice to help those struggling with the anguish of loss. Addressing the myths and misinformation about mourning that still abound today, Heath gently coaches readers to understand that coping with loss is a natural process that our society tends to avoid and hurry people through, often leading to unresolved, lasting grief. No Time for Tears offers practical advice for both short- and long-term recovery, including how to manage rarely discussed physical and emotional changes: feelings of “going crazy” and inability to focus; feeling out of sync with the world, exhausted and chilled, and crushingly lonely. This updated second edition includes new information about medication and discusses various types of loss including that of a parent, child, spouse, friend, or pet. Helpful not only to grievers but also to those who care about, counsel, or employ them, No Time for Tears is an essential resource for grief management and recovery.

A marvel of evolution is that humans are not solely motivated by their desire to experience positive emotions. They are also motivated, and even driven to achieve, by their attempt to avoid or seek relief from negative ones. What Motivates Getting Things Done: Procrastination, Emotions, and Success explains how anxiety is like a highly motivating friend, why you should fear failure, and the underpinnings of shame, distress, and fear in the pursuit of excellence. Many successful people put things off until a deadline beckons them, while countless others can't resist the urge to do things right away. Dr. Lamia explores the emotional lives of people who are successful in their endeavors--both procrastinators and non-procrastinators alike--to illustrate how the human motivational system works, why people respond to it differently, and how everyone can use their natural style of getting things done to their advantage. The book illustrates how the different timing of procrastinators and non-procrastinators to complete tasks has to do with when their emotions are activated and what activates them. Overall, What Motivates Getting Things Done illustrates how emotions play a significant role in our style of doing, along with our way of being in the world. Readers will acquire a better understanding of the innate biological system that motivates them and how they can make the most of it in all areas of their lives.

Transform your habits and find balance for success Fans of The Power of Habit by Charles Duhigg and Better Than Before and The Happiness Project by Gretchen Rubin will love Habits for Success A practical and motivational book: Habits for Success – Inspired Ideas to Help You Soar is the perfect blueprint to help manifest a life of progress, purpose and fulfillment. Author G. Brian Benson offers an informative, inspiring and unique look at growth, self-awareness and success. A self-help book for an authentic life: Habits for Success was written creatively, consciously and with heart. Using his own growth process, triumphs and hero’s journey, the author weaves authenticity and vulnerability into his habits, ideas and stories to entertain and inspire the reader. They are beacons of light, hope and possibility, which guide the reader to their own personal version of success and happiness while helping give them permission to take their own journey and to build a foundation of strength for the long run. Increase your self-awareness, manifest your dreams: Habits for Success is written in laymen’s terms but with an incredible amount of depth, which allows the reader to reach new levels of understanding and growth. It is a wonderful mix of heart, informative ideas and entertaining journey. It is a self-help book that doesn’t feel like one. The insights shared and the tools provided are tailored for life-long success. Readers will learn 46 unique, informative and life changing habits to manifest successful change. And, how to: Have healthier and happier relationships with loved ones and friends Cultivate more self-awareness, which will guide the reader to live a more proactive rather than reactive life Find personal success in life and business Work through fear and step out of a comfort zone Cultivate, grow and own a genuine sense of self-worthiness and love for oneself Live a life of authenticity and true-fulfillment Build a foundation for life long success Strengthen intuitive skills Find and cultivate daily inspiration Maintain life balance for increased creativity and productivity Identify triggers and warning signals when you are out of balance and what to do to counter them A Book Excellence Award winner.

What can parents and other concerned adults do to prevent the next Sandy Hook? Are there red flags that warn us if our children might become victims or perpetrators of bullying, or of sexual assault? How do we know when a child or young adult is at risk for suicide, or just moody? These are certainly questions most parents have wondered about, especially at a time when childhood dangers seem increasingly hard to predict or control. Warning Signs is the first comprehensive book of its kind, explaining the underlying factors and signs of youth violence and aggression—and how to identify and guard against them. Topics include: violent media influences, bullying, hazardous friendships, sexual aggression and abuse, risky thinking and entitled attitudes, school safety, gun violence, mental health, and more. Doctors Brian Johnson and Laurie Berdahl provide specific, practical ideas, strategies, and tips based on current research and years of clinical experience. They even suggest language parents can use during tough conversations with their kids—or with another child’s parents. This timely guide will appeal to any adult who is worried about the levels of violence and aggression committed against and by today’s youth, and who wants to raise emotionally healthy, kind, safe children amidst today’s dangers.

First featured on a British poster produced during World War II, "Keep calm and carry on" has become the mantra of millions — but exactly how to keep calm remains a difficult question for most of us. The next time you are stressed by pressures of work, overwhelmed by life's challenges, or panicked by problems that seem unsolvable, reach for this book. In LITTLE WAYS TO KEEP CALM AND CARRY ON, you'll find twenty short yet powerful lessons and anxiety-reducing techniques that will help you move past stressful moments with grace. Each lesson is so simple to learn and practice, you'll find that this pocket guide is all you really need whenever you need a little help keeping calm.

Relieve anxiety, fear, and worry for good! Fully revised and based in the latest research, this second edition of Coping with Anxiety includes the latest DSM updates and provides immediate, user-friendly, and effective strategies to stop anxiety at its source. If you suffer from anxiety, you may try to avoid the situations that cause you to feel uneasy. But avoidance isn’t the answer—and letting your fears and worries constantly hold you back will keep you from living the life you truly want. So, how can you learn to cope with your anxiety while it’s happening? In Coping with Anxiety, Second Edition, renowned anxiety expert and author of The Anxiety and Phobia Workbook, Edmund Bourne, offers a clinically proven, step-by-step program to help you overcome the physical, mental, and emotional symptoms of anxiety. The exercises in this book can be done in the moment, whenever you feel anxious, and will help you move past your fears and start living the life you were meant to live. Don’t let anxiety keep you one step behind. This book will show you how to face your fears, overcome panic when it happens, and take charge of your anxiety once and for all.

Who would I be, what would I do, if I trusted Myself… In her warm and inimitable way M.J. Ryan guides us to look at our lives from a different perspective. To imagine what they would be like if we practiced an attitude of self-trust, if we received the gifts trusting ourselves might give us. In an age of constant media messages and so-called expert advice telling us to be richer, thinner, smart, and faster, we're all dogged with worry and self-doubt. Bestselling author M.J. Ryan believes we've become so dependent on "experts" to tell us how to live our lives that we listen to everyone except ourselves. In Trusting Yourself, Ryan identifies the answers to feeling swept away by life: we already have what it takes to cope. We can learn how to tap into the wisdom inside us by cultivating self-awareness, self-confidence, and self-reliance. Learn how to quiet the critics—inside and out—and trust yourself instead. If you accept that we learn through trial and error, if you believe that we each have unique strengths and that not one of us has to have them all, if you realize that labels only get in the way, then your self-trust will grow, your worries will shrink, and you'll find happiness and success with a lot less effort. This is a life coach in a book that readers can turn to again and again when stress or worry takes over to find more peaceful, saner lives every day.

This novella is also published as part of the collection SWEET HOME COWBOY. The Hathaway sisters might have grown up apart, but when they agree to move to Jasper Creek, Oregon, to revitalize their grandfather’s farm, it seems a straightforward decision. Until they meet their neighborhood cowboys… Tomboy Joey has more affinity with farm equipment than men, until a brooding cowboy changes her mind. The sisters’ feelings are anything but simple, but with the love and support of each other, they discover that a cowboy might be the sweetest thing of all about coming home.