Self-Development Audiobooks - page 4

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

What can parents and other concerned adults do to prevent the next Sandy Hook? Are there red flags that warn us if our children might become victims or perpetrators of bullying, or of sexual assault? How do we know when a child or young adult is at risk for suicide, or just moody? These are certainly questions most parents have wondered about, especially at a time when childhood dangers seem increasingly hard to predict or control. Warning Signs is the first comprehensive book of its kind, explaining the underlying factors and signs of youth violence and aggression—and how to identify and guard against them. Topics include: violent media influences, bullying, hazardous friendships, sexual aggression and abuse, risky thinking and entitled attitudes, school safety, gun violence, mental health, and more. Doctors Brian Johnson and Laurie Berdahl provide specific, practical ideas, strategies, and tips based on current research and years of clinical experience. They even suggest language parents can use during tough conversations with their kids—or with another child’s parents. This timely guide will appeal to any adult who is worried about the levels of violence and aggression committed against and by today’s youth, and who wants to raise emotionally healthy, kind, safe children amidst today’s dangers.

“It’s like the meanest, wildest monkey running around my head, constantly looking for ways to bite me.” That was how Kirsten Pagacz described her OCD to her therapist on their first session when she was well into her 30s she’d been following orders from this mean taskmaster for 20 years, without understanding why. Initially the tapping and counting and cleaning and ordering brought her comfort and structure, two things lacking in her family life. But it never lasted; the loathsome self-talk only intensified, and the rituals she had to perform got more bizarre. By high school she was anorexic and a substance abuser, common "shadow syndromes" of OCD. By adulthood, she could barely hide her problems and held on to jobs and friends through sheer grit. Help finally came in the form of a miraculously well-timed public service announcement on NPR about OCD -- at last her illness had an identity. Leaving the OCD Circus reveals the story of Pagacz’s traumatic childhood and the escalation of her disorder demonstrating how OCD works to misshape a life from a very young age and explains the various tools she used for healing including meditation, cognitive behavioral therapy, yoga, exposure therapy, and medication.

Become a Writing Hero A creative writing mentor in inspirational book form. Imagine having your own personal mentor―someone encouraging yet honest, supportive yet empowering, who could help you set and achieve your goals, turn your moments of doubt and fear into sources of strength, and discover what you’re truly capable of when you’re at your best. Kendra Levin is that mentor. And with The Hero is You , she’s here to help you do the best writing of your life―and live your best life while doing it. A motivational self-care book for writing aficionados. Using a fresh new approach to Joseph Campbell’s archetypal Hero’s Journey, Levin reveals how to be a hero in the narrative of your own process. She weaves together wisdom drawn from her years as a life coach for writers and an editor at the world’s biggest publishing house with behind-the-scenes stories from a panoply of best-selling authors and career entertainers. With over thirty exercises designed to help you reinvent your creative process from the inside out, this book will show you how to: Identify your biggest challenges and render them powerless Start a project that you love―and stick with it Design a structure for writing regularly Great motivational book for anyone dealing with writer's block or other writing obstacles. Whether you’re a first-time writer with a brand-new project or a seasoned pro, you’ll reach the end of this book feeling fulfilled, inspired, and ready to mentor the next writer on their creative journey. Readers of self-help books and personal development books for writers and creatives like The Artist's Way , Bird by Bird , The Artist's Way Workbook , and Big Magic will be inspired and encouraged by The Hero is You .

An entertaining and insightful pageturner about modern marriage and a tight-knit group of friends navigating their 30s and beyond. It's tradition that on everyone's birthday, the three couples gather to celebrate. They've toasted each other's big life milestones, and been there for each other through loss and disappointment, too. Nathan is the first to turn 40, and when the cake arrives, he makes a shocking announcement. The birthday ritual, and the group of friends, will never be the same again. Confessions follow, and secrets get revealed. One couple's crumbling marriage forces the other two couples to reexamine their own marriages, and the fault lines that lurk beneath. Will their bonds be strong enough to survive issues like infidelity, infertility, and waning passion, plus a series of crises that push each relationship to the brink? The answers may prove surprising. A year after Nathan's big declaration, as the group gathers for the year's final birthday celebration, every person and every relationship will be fundamentally changed. Perfect for fans of Emma Straub, J. Courtney Sullivan, and Rebecca Serle, Reservations for Six is a deeply satisfying novel full of wisdom, humor, and heart. It shines a spotlight on the phase of marriage when the fabric has started to fray, and deftly observes how couples cope, grow, and eventually thrive-together or apart.

With current statistics suggesting that the average American over the age of 14 engages with screens upwards of 10 hours a day, the topic of our growing dependence upon technology applies to nearly everyone. While the effects differ at each point of development, real changes to the brain, relationships, and personal lives are well documented. Deviced! explores these alterations and offers a realistic look at how we can better use technology and break away from the bad habits we’ve formed. Using personal stories, cutting edge research, and anecdotes from youth, parents, and professionals, Dodgen-Magee highlights the brain changes that result from excessive technology use and offers an approach to the digital world that enables more informed and lasting change and a healthier long-term perspective. Given that the reader is living within a culture of ever-changing and advancing technologies, Deviced! is written in such a way that its contents can weather the constantly changing digital landscape by focusing on the concepts of honest assessment and healthy boundary setting rather than on specific technologies or platforms. Deviced! offers a mindful approach to assessing current technology use, breaking bad habits, setting new norms, and re-engaging with life with renewed richness and awareness.

First featured on a British poster produced during World War II, "Keep calm and carry on" has become the mantra of millions — but exactly how to keep calm remains a difficult question for most of us. The next time you are stressed by pressures of work, overwhelmed by life's challenges, or panicked by problems that seem unsolvable, reach for this book. In LITTLE WAYS TO KEEP CALM AND CARRY ON, you'll find twenty short yet powerful lessons and anxiety-reducing techniques that will help you move past stressful moments with grace. Each lesson is so simple to learn and practice, you'll find that this pocket guide is all you really need whenever you need a little help keeping calm.

Prior to 1990, fewer than five percent of domestic infant adoptions were open. In 2012, ninety percent or more of adoption agencies are recommending open adoption. Yet these agencies do not often or adequately prepare either adopting parents or birth parents for the road ahead of them! The adult parties in open adoptions are left floundering. There are many resources on why to do open adoption, but what about how? Open adoption isn't just something parents do when they exchange photos, send emails, share a visit. It's a lifestyle that may feel intrusive at times, be difficult or inconvenient at other times. Tensions can arise even in the best of circumstances. But knowing how to handle these situations and how to continue to make arrangements work for the child involved is paramount. This book offers readers the tools and the insight to do just that. It covers common open-adoption situations and how real families have navigated typical issues successfully. Like all useful parenting books, it provides parents with the tools to come to answers on their own, and answers questions that might not yet have come up. Through their own stories and those of other families of open adoption, Lori and Crystal review the secrets to success, the pitfalls and challenges, the joys and triumphs. By putting the adopted child at the center, families can come to enjoy the benefits of open adoption and mitigate the challenges that may arise. More than a how-to, this book shares a mindset, a heartset, that can be learned and internalized, so parents can choose to act out of love and honesty throughout their child’s growing up years, helping that child to grow up whole.

You Can Get Unstuck When author and podcaster Polly Campbell got tired of her hoodie smelling like pizza and her days being clouded by midlife over-exhaustion, emotional burnout, and boredom, she decided to get off the couch and reclaim her core energy. But could this burned-out, chronically ill, middle-aged mother of a teen rediscover her vitality? Yes. And so can you. Small Steps, Big Energy. Self-help books for women often encourage you to throw out the life you’re living and create a fresh start. You, Recharged isn’t about that. You don’t have to quit your mundane job, cut out cocktails, or sign-off of social media to recharge. Instead, Polly Campbell’s inspirational book is about adding things in―good habits, practices, fun, people, activities, self-care strategies―that ignite your essential energy, the sustainable source that fires you up from within and keeps you going during the good and bad. Meaning Ignites Power. When we align with the things that matter to us and allow the “why” to guide us, we are energized. Sure, there are challenges, setbacks, and plenty of things that piss us off, but they don’t have to deplete us. They don’t have to leave us mentally exhausted or take our power. Instead, our energy can be refocused and redirected into things that we value. You, Recharged will help you discover the small but meaningful ways you can feel happier, healthier, and more alive. In this personal development book, find: Easy-to-apply, practical strategies to ease stress, boost energy, and improve health and well-being Short chapters, delivered in a relatable, conversational tone, with plenty of humor Hope and inspiration, so you know that you can also create a meaningful, satisfying life no matter how stuck, lost, bored, and physically exhausted you feel If you were inspired by motivational books and self-help books like Own Your Everyday , How to Stop Feeling Like Sh*t , or The Self-Love Experiment , then you’ll love You, Recharged .

Longtime manuscript editor and Chicago Manual of Style guru Carol Fisher Saller has negotiated many a standoff between a writer and editor refusing to compromise on the “rights” and “wrongs” of prose styling. Saller realized that when these sides squared off, it was often the reader who lost. In her search for practical strategies for keeping the peace, The Subversive Copy Editor was born. Saller’s ideas struck a chord, and the little book with big advice quickly became a must-have reference for copy editors everywhere. In this second edition, Saller adds new chapters, on the dangers of allegiance to outdated grammar and style rules and on ways to stay current in language and technology. She expands her advice for writers on formatting manuscripts for publication, on self-editing, and on how not to be “difficult.” Saller’s own gaffes provide firsthand (and sometimes humorous) examples of exactly what not to do. The revised content reflects today’s publishing practices while retaining the self-deprecating tone and sharp humor that helped make the first edition so popular. Saller maintains that through carefulness, transparency, and flexibility, editors can build trust and cooperation with writers. The Subversive Copy Editor brings a refreshingly levelheaded approach to the classic battle between writers and editors. This sage advice will prove useful and entertaining to anyone charged with the sometimes perilous task of improving the writing of others.