Self-Development Audiobooks - page 3

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

With current statistics suggesting that the average American over the age of 14 engages with screens upwards of 10 hours a day, the topic of our growing dependence upon technology applies to nearly everyone. While the effects differ at each point of development, real changes to the brain, relationships, and personal lives are well documented. Deviced! explores these alterations and offers a realistic look at how we can better use technology and break away from the bad habits we’ve formed. Using personal stories, cutting edge research, and anecdotes from youth, parents, and professionals, Dodgen-Magee highlights the brain changes that result from excessive technology use and offers an approach to the digital world that enables more informed and lasting change and a healthier long-term perspective. Given that the reader is living within a culture of ever-changing and advancing technologies, Deviced! is written in such a way that its contents can weather the constantly changing digital landscape by focusing on the concepts of honest assessment and healthy boundary setting rather than on specific technologies or platforms. Deviced! offers a mindful approach to assessing current technology use, breaking bad habits, setting new norms, and re-engaging with life with renewed richness and awareness.

Many of us share a shameful little secret: deep down we feel like complete frauds and are convinced that our accomplishments are the result of luck rather than skill. This is a psychological phenomenon known as 'Imposter Syndrome'. This book examines the reasons why up to 70% of us are developing this syndrome-and what we can do about it. All of us, at one point or another, have questioned our capabilities and competence. Maybe you've wondered how you got hired and, handed big job responsibilities? One recent article suggested that 70% of people "will experience at least one episode" of IS in their lives. Imposter Syndrome (also known as imposter phenomenon, fraud syndrome, or the imposter experience) is a concept describing individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a 'fraud'. The term was coined in 1978 by clinical psychologists Pauline R. Clance and Suzanne A. Imes. Despite external evidence of their competence, those exhibiting the syndrome remain convinced that they are frauds and do not deserve the success they have achieved. Proof of success is dismissed as luck, timing, or as a result of deceiving others into thinking they are more intelligent and competent than they believe themselves to be. This book presents an accessible and engaging examination of IS and how it effects us, not just at work, but as teenagers, parents and beyond. Using interactive quizzes to help you identify if you suffer and offering tips and tools to overcome your insecurities, psychologist Dr Sandi Mann will draw on her experience not only as an academic, but also as a practitioner, to present a comprehensive guide to understanding and overcoming IS.

Dead foods—devoid of any microscopic life—are causing us to feel sick, tired, and depressed. In A Gut Instinct: Conquer Your Sweet Tooth by Tuning Into Your Microbiome, Heather Wise takes you through her personal journey uncovering a hidden inner world of microflora that shapes our mood, physical health, sweet cravings, and even genes. Sweet Palate gives practical steps in rebalancing and healing our gut microbial balance to relieve stress, digestive upsets, inflammation, bloat, excess belly fat, and improve our mood. Wise offers a much sought after alternative to the complex world of fad diets and calorie counting in this easy, evidence-based guide for wellbeing. Rooted in scientific research and providing a number of healthy sweet fixes high in prebiotics and probiotic foods that support the growth of healthy gut flora, this book is a practical guide to help heal our relationship with food and tune into what our gut has been trying to tell us.

Customer Success Leads to Your Success If you liked Crucial Conversations , The Challenger Sale or books by Grant Cardone, you’ll love Closing the Sale . Guide the conversation. Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients. Closing the Sale will teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations. Turn talking into decision making. For clients, decision making can seem daunting. They may often favor the noncommittal "maybe" over the decisive "yes" or "no." Essential Secrets to Closing the Sale will teach you how to help your clients make the best possible decisions for both their business goals and your own. Customer success is your success. Closing the Sale will show you how to attain the only real success. the win-win situation. Because the more you focus on creating success for your clients, the more successful you will be. Closing the Sale will teach you the five essential skills to the sale closing process: Identify the End in Mind Decision Address Client Key Beliefs Resolve Objections Prepare the Conditions for Good Decision Making Open Purposefully, Close Powerfully

Become a Writing Hero A creative writing mentor in inspirational book form. Imagine having your own personal mentor―someone encouraging yet honest, supportive yet empowering, who could help you set and achieve your goals, turn your moments of doubt and fear into sources of strength, and discover what you’re truly capable of when you’re at your best. Kendra Levin is that mentor. And with The Hero is You , she’s here to help you do the best writing of your life―and live your best life while doing it. A motivational self-care book for writing aficionados. Using a fresh new approach to Joseph Campbell’s archetypal Hero’s Journey, Levin reveals how to be a hero in the narrative of your own process. She weaves together wisdom drawn from her years as a life coach for writers and an editor at the world’s biggest publishing house with behind-the-scenes stories from a panoply of best-selling authors and career entertainers. With over thirty exercises designed to help you reinvent your creative process from the inside out, this book will show you how to: Identify your biggest challenges and render them powerless Start a project that you love―and stick with it Design a structure for writing regularly Great motivational book for anyone dealing with writer's block or other writing obstacles. Whether you’re a first-time writer with a brand-new project or a seasoned pro, you’ll reach the end of this book feeling fulfilled, inspired, and ready to mentor the next writer on their creative journey. Readers of self-help books and personal development books for writers and creatives like The Artist's Way , Bird by Bird , The Artist's Way Workbook , and Big Magic will be inspired and encouraged by The Hero is You .

Longtime manuscript editor and Chicago Manual of Style guru Carol Fisher Saller has negotiated many a standoff between a writer and editor refusing to compromise on the “rights” and “wrongs” of prose styling. Saller realized that when these sides squared off, it was often the reader who lost. In her search for practical strategies for keeping the peace, The Subversive Copy Editor was born. Saller’s ideas struck a chord, and the little book with big advice quickly became a must-have reference for copy editors everywhere. In this second edition, Saller adds new chapters, on the dangers of allegiance to outdated grammar and style rules and on ways to stay current in language and technology. She expands her advice for writers on formatting manuscripts for publication, on self-editing, and on how not to be “difficult.” Saller’s own gaffes provide firsthand (and sometimes humorous) examples of exactly what not to do. The revised content reflects today’s publishing practices while retaining the self-deprecating tone and sharp humor that helped make the first edition so popular. Saller maintains that through carefulness, transparency, and flexibility, editors can build trust and cooperation with writers. The Subversive Copy Editor brings a refreshingly levelheaded approach to the classic battle between writers and editors. This sage advice will prove useful and entertaining to anyone charged with the sometimes perilous task of improving the writing of others.

Be the Best Version of Yourself Being a unicorn means being the magnetic person that everyone in the room is drawn to. It means being honest and true to yourself every day, no matter what. When you are really, really good at being yourself, you’ll make other people feel really, really good about themselves, too. In Be That Unicorn, Jenny Block, author of several best sellers for women, shows you how to stop putting yourself down and start finding your magic. 100% That Unicorn. The horn may be mythical, but the unicorn is real. This book offers you the confidence to be authentic and original in every aspect of your life―at home, at work, and in relationships. Sometimes it’s about how to make your bed in the morning, and sometimes it’s baking treats to make yourself and others feel good. You are a badass! It’s time to share that shine. Just Keep Prancing. The art of not giving a f… is knowing that sometimes you do feel like s... That’s ok! Being a unicorn is about feeling your feelings. Be angry or sad when you need to be. Then get out of your own way and move on with your day. In Be That Unicorn , Jenny Block shows you how to be a badass unicorn in so many ways, including: Parenting and taking care of the people you love Volunteering your time and inspiring your community Learning and growing into your best self Playing and loving with a full heart Be That Unicorn is a get your s… together book that’s more about celebrating than punishing yourself. If you liked the Get Out of Your Mind and Into Your Life workbook, Be More Unicorn: How to Find Your Inner Sparkle, Un.… Yourself: Get Out of Your Head and into Your Life, and How to Stop Feeling Like S…, you’ll love this fun new approach to taking control of the life you want.

Have you ever spent 10 minutes looking for your reading glasses, and they were on the top of your head? Or, have you walked into a room and forgotten why you went there? Where are your car keys? What’s normal aging? When should you be concerned? Is there anything you can do to maintain your brain health as you age? This book provides useful, achievable actions you can take, accurate information about identifying problems, and real solutions. Our team offers anecdotes and scientifically validated information -- important tools in separating myth from reality. Our book is different from others on the market because our information and recommendations are based on scientifically validated, peer-reviewed studies published in reputable journals by world-renowned researchers in the neuroscience field, including our authors. We separate fact from fiction to ensure that our recommendations are practical, useful, achievable, and measurable. Our authors are recognized experts in the field of aging, cognition, and brain health. Most of the competition is not. Written by a world-renowned cognitive specialist, an extraordinary housecall physician, and an award-winning author on eldercare issues – all of whom specialize in caring for those with cognitive impairment -- this book is based on our expertise, practical experience, and peer-reviewed research. In addition to providing scientifically validated information and practical advice, our book separates myth from reality. Brain health, cognitive impairment, and mood disorders are serious issues. With the Baby Boomer market growing older and growing concerned about their and their parents’ brain health, the marketplace has attracted frauds, charlatans, and some well-meaning but poorly informed people who offer unproven and often dangerous products. Our authors are recognized experts, our practical experience is solid, and our science is peer-reviewed and validated.

#1 Amazon New Release ─ Transform your relationship with your mother The best news on the planet is that your mother doesn't have to change in order for you to be happy. In fact, author Karen C.L. Anderson will take it a step further and say, your mother doesn't have to change in order for you to be free, peaceful, contented, and joyful. You can emotionally separate without guilt: Inspired by her own journey, Anderson's Difficult Mothers, Adult Daughters: A Guide For Separation, Liberation & Inspiration shows women how to emotionally separate from their mothers without guilt and anxiety so they can finally create a life based on their own values, desires, needs, and preferences. Not to mention being able to like and respect themselves during the process. Learn through the experiences of others: Through personal stories and experiences, practical tools that can used right away to feel better, and journal prompts, Anderson compassionately leads women who struggle in their relationships with their mothers through a process of self-awareness and understanding. Anderson's work with hundreds of women and her own personal work have resulted in profound growth and transformation. Anderson knows the results are nothing short of miraculous. Funny and compassionate: This book is about Anderson discovering and accepting the whole of who she is (separate from her mother), and making her discoveries accessible to women struggling to redefine their challenging relationships with their mothers. Her writing is relatable, real, funny, and compassionate. What you'll learn inside this book: Why mothers and daughters tend to have difficult relationships How to heal and transform your mother "wounds" from sources of pain into sources of creativity and wisdom How to tell your stories in a way that empowers you, rather than making you powerless How to handle the uncomfortable emotions that seem inevitable when it comes to your relationship with your mother The art of creating, articulating, and maintaining impeccable boundaries How to stop "shoulding" when it comes to yourself and your mother How to "re-mother" yourself and acknowledge, honor, and meet your own preferences and needs And much, much more