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Self-Development Audiobooks - page 3

Best Sellers

Looking for your next great audience? Start with GoodFM's best seller. For a focused search, click the name of your favorite novel type, such as mystery, romance, science fiction, or any theme from history to sports. You will get top bestsellers in this category. With a wide range of categories to choose from, you will find content that meets your needs, stories that match your mood, and insights that open your mind.

Deviced!: Balancing Life and Technology in a Digital World

By: Doreen Dodgen-Magee

Chapter Count: 13

Views: 1.0K

Novel Tags: -

Novel Type: Self-Development

0
With current statistics suggesting that the average American over the age of 14 engages with screens upwards of 10 hours a day, the topic of our growing dependence upon technology applies to nearly everyone. While the effects differ at each point of development, real changes to the brain, relationships, and personal lives are well documented. Deviced! explores these alterations and offers a realistic look at how we can better use technology and break away from the bad habits we’ve formed. Using personal stories, cutting edge research, and anecdotes from youth, parents, and professionals, Dodgen-Magee highlights the brain changes that result from excessive technology use and offers an approach to the digital world that enables more informed and lasting change and a healthier long-term perspective. Given that the reader is living within a culture of ever-changing and advancing technologies, Deviced! is written in such a way that its contents can weather the constantly changing digital landscape by focusing on the concepts of honest assessment and healthy boundary setting rather than on specific technologies or platforms. Deviced! offers a mindful approach to assessing current technology use, breaking bad habits, setting new norms, and re-engaging with life with renewed richness and awareness.
Deviced!: Balancing Life and Technology in a Digital World
Deviced!: Balancing Life and Technology in a Digital World
by: Doreen Dodgen-Magee10 : 03 : 2913 Chapters
With current statistics suggesting that the average American over the age of 14 engages with screens upwards of 10 hours a day, the topic of our growing dependence upon technology applies to nearly everyone. While the effects differ at each point of development, real changes to the brain, relationships, and personal lives are well documented. Deviced! explores these alterations and offers a realistic look at how we can better use technology and break away from the bad habits we’ve formed. Using personal stories, cutting edge research, and anecdotes from youth, parents, and professionals, Dodgen-Magee highlights the brain changes that result from excessive technology use and offers an approach to the digital world that enables more informed and lasting change and a healthier long-term perspective. Given that the reader is living within a culture of ever-changing and advancing technologies, Deviced! is written in such a way that its contents can weather the constantly changing digital landscape by focusing on the concepts of honest assessment and healthy boundary setting rather than on specific technologies or platforms. Deviced! offers a mindful approach to assessing current technology use, breaking bad habits, setting new norms, and re-engaging with life with renewed richness and awareness.

Elliot

By: Caitlin Crews

Chapter Count: 11

Views: 1.1K

Novel Tags: -

Novel Type: Self-Development

0
This novella is also published as part of the collection SWEET HOME COWBOY. The Hathaway sisters might have grown up apart, but when they agree to move to Jasper Creek, Oregon, to revitalize their grandfather’s farm, it seems a straightforward decision. Until they meet their neighborhood cowboys… Sparks fly between ceramicist Elliot and the grumpy single-dad rancher next door. The sisters’ feelings are anything but simple, but with the love and support of each other, they discover that a cowboy might be the sweetest thing of all about coming home.
Elliot
Elliot
by: Caitlin Crews2 : 52 : 5811 Chapters
This novella is also published as part of the collection SWEET HOME COWBOY. The Hathaway sisters might have grown up apart, but when they agree to move to Jasper Creek, Oregon, to revitalize their grandfather’s farm, it seems a straightforward decision. Until they meet their neighborhood cowboys… Sparks fly between ceramicist Elliot and the grumpy single-dad rancher next door. The sisters’ feelings are anything but simple, but with the love and support of each other, they discover that a cowboy might be the sweetest thing of all about coming home.

Warning Signs: How to Protect Your Kids from Becoming Victims or Perpetrators of Violence and Aggression

By: Brian D. Johnson

Chapter Count: 11

Views: 1.3K

Novel Tags: -

Novel Type: Self-Development

0
What can parents and other concerned adults do to prevent the next Sandy Hook? Are there red flags that warn us if our children might become victims or perpetrators of bullying, or of sexual assault? How do we know when a child or young adult is at risk for suicide, or just moody? These are certainly questions most parents have wondered about, especially at a time when childhood dangers seem increasingly hard to predict or control. Warning Signs is the first comprehensive book of its kind, explaining the underlying factors and signs of youth violence and aggression—and how to identify and guard against them. Topics include: violent media influences, bullying, hazardous friendships, sexual aggression and abuse, risky thinking and entitled attitudes, school safety, gun violence, mental health, and more. Doctors Brian Johnson and Laurie Berdahl provide specific, practical ideas, strategies, and tips based on current research and years of clinical experience. They even suggest language parents can use during tough conversations with their kids—or with another child’s parents. This timely guide will appeal to any adult who is worried about the levels of violence and aggression committed against and by today’s youth, and who wants to raise emotionally healthy, kind, safe children amidst today’s dangers.
Warning Signs: How to Protect Your Kids from Becoming Victims or Perpetrators of Violence and Aggression
Warning Signs: How to Protect Your Kids from Becoming Victims or Perpetrators of Violence and Aggression
by: Brian D. Johnson10 : 22 : 2811 Chapters
What can parents and other concerned adults do to prevent the next Sandy Hook? Are there red flags that warn us if our children might become victims or perpetrators of bullying, or of sexual assault? How do we know when a child or young adult is at risk for suicide, or just moody? These are certainly questions most parents have wondered about, especially at a time when childhood dangers seem increasingly hard to predict or control. Warning Signs is the first comprehensive book of its kind, explaining the underlying factors and signs of youth violence and aggression—and how to identify and guard against them. Topics include: violent media influences, bullying, hazardous friendships, sexual aggression and abuse, risky thinking and entitled attitudes, school safety, gun violence, mental health, and more. Doctors Brian Johnson and Laurie Berdahl provide specific, practical ideas, strategies, and tips based on current research and years of clinical experience. They even suggest language parents can use during tough conversations with their kids—or with another child’s parents. This timely guide will appeal to any adult who is worried about the levels of violence and aggression committed against and by today’s youth, and who wants to raise emotionally healthy, kind, safe children amidst today’s dangers.

Erotic Love and Marriage: improving Your Sex Life and Emotional Connection

By: Frederick D. Mondin

Chapter Count: 11

Views: 1.4K

Novel Tags: -

Novel Type: Self-Development

0
Erotic Love and Marriage is written for couples who are searching to establish or restore a fulfilling sexual relationship and a meaningful and gratifying connection. Using history, everyday life situations, and careful analysis, Frederick Mondin makes the case for liberation from the fear, guilt, and shame that mark so much of human sexuality. He offers insight on sexual issues almost everyone struggles with in their relationships and promotes a healthier approach that highlights connection, communication, and exploration. Including an exploration of the role of religion and culture in shaping sexual attitudes and behaviors, he offers guidelines for establishing a healthier outlook on and understanding of sexual choices and desires. Intended to help the many couples struggling to break free of negative scripts, inhibition, fear, guilt, and shame surrounding intimacy and sexual connection, he offers real life examples and solutions that will help readers enjoy a closer more meaningful sexual and emotional relationship with their partners. Couples will learn how to improve their sexual experience by understanding male sexual functioning and female orgasm. Erotic Love and Marriage also explores what role pornography, infidelity, masturbation, sexual addiction, erotica, romance, and emotional connections play in a couple’s affairs. Mondin’s insights provide a positive and nurturing perspective that inspires and instructs in a way that leaves couples feeling more secure, grounded, and connected.
Erotic Love and Marriage: improving Your Sex Life and Emotional Connection
Erotic Love and Marriage: improving Your Sex Life and Emotional Connection
by: Frederick D. Mondin5 : 36 : 2711 Chapters
Erotic Love and Marriage is written for couples who are searching to establish or restore a fulfilling sexual relationship and a meaningful and gratifying connection. Using history, everyday life situations, and careful analysis, Frederick Mondin makes the case for liberation from the fear, guilt, and shame that mark so much of human sexuality. He offers insight on sexual issues almost everyone struggles with in their relationships and promotes a healthier approach that highlights connection, communication, and exploration. Including an exploration of the role of religion and culture in shaping sexual attitudes and behaviors, he offers guidelines for establishing a healthier outlook on and understanding of sexual choices and desires. Intended to help the many couples struggling to break free of negative scripts, inhibition, fear, guilt, and shame surrounding intimacy and sexual connection, he offers real life examples and solutions that will help readers enjoy a closer more meaningful sexual and emotional relationship with their partners. Couples will learn how to improve their sexual experience by understanding male sexual functioning and female orgasm. Erotic Love and Marriage also explores what role pornography, infidelity, masturbation, sexual addiction, erotica, romance, and emotional connections play in a couple’s affairs. Mondin’s insights provide a positive and nurturing perspective that inspires and instructs in a way that leaves couples feeling more secure, grounded, and connected.

Blamestorming: Why conversations go wrong and how to fix them

By: Rob Kendall

Chapter Count: 21

Views: 1.2K

Novel Tags: -

Novel Type: Self-Development

0
Winner of the 2015 COVR Award for Best Self-Help Book! Blamestorming outlines the reasons why our daily conversations go wrong, explains how to respond when they do and provides tips on how to stop them going wrong in the first place. Based on his experience as a highly respected communications coach for international companies and business professionals, Rob Kendall provides a practical guide to achieving more rewarding and effective interactions with everyone in your life - from your boss to your partner. Rob's techniques have been proven to be effective for thousands of people from all walks of life and are presented in an illustrated step-by-step format that makes them easy to put into practice from Day One. Underpinning the book's approach to consistently having better interactions is an explanation of the warning signals that indicate when a conversation is going off track.
Blamestorming: Why conversations go wrong and how to fix them
Blamestorming: Why conversations go wrong and how to fix them
by: Rob Kendall4 : 55 : 3821 Chapters
Winner of the 2015 COVR Award for Best Self-Help Book! Blamestorming outlines the reasons why our daily conversations go wrong, explains how to respond when they do and provides tips on how to stop them going wrong in the first place. Based on his experience as a highly respected communications coach for international companies and business professionals, Rob Kendall provides a practical guide to achieving more rewarding and effective interactions with everyone in your life - from your boss to your partner. Rob's techniques have been proven to be effective for thousands of people from all walks of life and are presented in an illustrated step-by-step format that makes them easy to put into practice from Day One. Underpinning the book's approach to consistently having better interactions is an explanation of the warning signals that indicate when a conversation is going off track.

Purpose: The Ultimate Quest

By: Karen Hoyos

Chapter Count: 19

Views: 1.6K

Novel Tags: -

Novel Type: Self-Development

0
“When you FIND and LIVE your purpose, you discover the essence of your existence and why you are here. This will transform your life forever.”—Karen Hoyos PURPOSE: The Ultimate Quest , is designed to uncover the answers to life’s most important questions: Who am I, and why am I here? Once you know who you really are, and what your purpose is, you can travel beyond the labels in your mind and surrender to fulfill your destiny. PURPOSE features stories of Karen Hoyos’ personal challenges and victories, as well as those of her coaching clients and seminar participants. It also includes “ do now ” exercises that will transform your life immediately. Be ready to delve into your essence as you laugh, cry, become inspired, and have fun with Karen’s refreshing wit and profound wisdom. Above all, this is a book of transformation. Within these pages, you will uncover access to a new life of happiness, health, and abundance. “Karen Hoyos is a true example of success: From coming to the US with nothing, to building a multimillion dollar company, all through helping people to fulfill their purpose! The best part is that this book will show you HOW!” — Bill Walsh, America’s Business Expert “Karen’s transformational book will empower you to live your legacy and make powerful contributions to the world!” — Liz Stern, Legacy Expert, Globetrotter of 95 Countries “PURPOSE will elevate your consciousness and transform your personal and financial life forever.” — Rocio and Alfonso Martinez, Real Estate Investors
Purpose: The Ultimate Quest
Purpose: The Ultimate Quest
by: Karen Hoyos5 : 46 : 3719 Chapters
“When you FIND and LIVE your purpose, you discover the essence of your existence and why you are here. This will transform your life forever.”—Karen Hoyos PURPOSE: The Ultimate Quest , is designed to uncover the answers to life’s most important questions: Who am I, and why am I here? Once you know who you really are, and what your purpose is, you can travel beyond the labels in your mind and surrender to fulfill your destiny. PURPOSE features stories of Karen Hoyos’ personal challenges and victories, as well as those of her coaching clients and seminar participants. It also includes “ do now ” exercises that will transform your life immediately. Be ready to delve into your essence as you laugh, cry, become inspired, and have fun with Karen’s refreshing wit and profound wisdom. Above all, this is a book of transformation. Within these pages, you will uncover access to a new life of happiness, health, and abundance. “Karen Hoyos is a true example of success: From coming to the US with nothing, to building a multimillion dollar company, all through helping people to fulfill their purpose! The best part is that this book will show you HOW!” — Bill Walsh, America’s Business Expert “Karen’s transformational book will empower you to live your legacy and make powerful contributions to the world!” — Liz Stern, Legacy Expert, Globetrotter of 95 Countries “PURPOSE will elevate your consciousness and transform your personal and financial life forever.” — Rocio and Alfonso Martinez, Real Estate Investors

Why Smart People Hurt: A Guide for the Bright, the Sensitive, and the Creative

By: Eric Maisel

Chapter Count: 22

Views: 1.4K

Novel Tags: -

Novel Type: Self-Development

0
Make Your Gifted Life Meaningful Overcome your unique challenges. The challenges smart and creative people encounter―from scientific researchers and genius award winners to bestselling novelists, Broadway actors, high-powered attorneys, and academics―often include anxiety, overthinking, mania, sadness, and despair. In Why Smart People Hurt , natural psychology specialist and creativity coach Dr. Eric Maisel draws on his many years of work with the best and the brightest to pinpoint these often devastating challenges and offer solutions based on the groundbreaking principles and practices of natural psychology. Find meaningful success. Do you understand what meaning is, what it isn’t, and how to create it? Do you know how to organize your day around meaning investments and meaning opportunities? Are you still searching for meaning after all these years? Many smart people struggle with reaching for or maintaining success because, after all of the work they put into attaining it, it still seems meaningless. In Why Smart people Hurt , Dr. Maisel will teach you how to stop searching for meaning and create it for yourself. Learn from a truly thought-provoking personal growth book. In Why Smart People Hurt , you will find: Evidence that you are not alone in your struggles with living in a world that wasn't built for you or your intelligence Logic- and creativity-based strategies to cope with having a brain that goes into overdrive at the drop of a hat Questions that will help you create your own personal roadmap to a calm and meaningful life Readers of true, natural self-help books for gifted people struggling with life, anxiety, and depression, like Living With Intensity , Misdiagnosis and Dual Diagnoses of Gifted Children and Adults , and Your Rainforest Mind , will learn how to create meaning in their lives with Why Smart People Hurt by Dr. Eric Maisel.
Why Smart People Hurt: A Guide for the Bright, the Sensitive, and the Creative
Why Smart People Hurt: A Guide for the Bright, the Sensitive, and the Creative
by: Eric Maisel5 : 42 : 4622 Chapters
Make Your Gifted Life Meaningful Overcome your unique challenges. The challenges smart and creative people encounter―from scientific researchers and genius award winners to bestselling novelists, Broadway actors, high-powered attorneys, and academics―often include anxiety, overthinking, mania, sadness, and despair. In Why Smart People Hurt , natural psychology specialist and creativity coach Dr. Eric Maisel draws on his many years of work with the best and the brightest to pinpoint these often devastating challenges and offer solutions based on the groundbreaking principles and practices of natural psychology. Find meaningful success. Do you understand what meaning is, what it isn’t, and how to create it? Do you know how to organize your day around meaning investments and meaning opportunities? Are you still searching for meaning after all these years? Many smart people struggle with reaching for or maintaining success because, after all of the work they put into attaining it, it still seems meaningless. In Why Smart people Hurt , Dr. Maisel will teach you how to stop searching for meaning and create it for yourself. Learn from a truly thought-provoking personal growth book. In Why Smart People Hurt , you will find: Evidence that you are not alone in your struggles with living in a world that wasn't built for you or your intelligence Logic- and creativity-based strategies to cope with having a brain that goes into overdrive at the drop of a hat Questions that will help you create your own personal roadmap to a calm and meaningful life Readers of true, natural self-help books for gifted people struggling with life, anxiety, and depression, like Living With Intensity , Misdiagnosis and Dual Diagnoses of Gifted Children and Adults , and Your Rainforest Mind , will learn how to create meaning in their lives with Why Smart People Hurt by Dr. Eric Maisel.

Closing the Sale: 5 Sales Skills for Achieving a Win-Win

By: Dennis Susa

Chapter Count: 9

Views: 804

Novel Tags: -

Novel Type: Self-Development

0
Customer Success Leads to Your Success If you liked Crucial Conversations , The Challenger Sale or books by Grant Cardone, you’ll love Closing the Sale . Guide the conversation. Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients. Closing the Sale will teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations. Turn talking into decision making. For clients, decision making can seem daunting. They may often favor the noncommittal "maybe" over the decisive "yes" or "no." Essential Secrets to Closing the Sale will teach you how to help your clients make the best possible decisions for both their business goals and your own. Customer success is your success. Closing the Sale will show you how to attain the only real success. the win-win situation. Because the more you focus on creating success for your clients, the more successful you will be. Closing the Sale will teach you the five essential skills to the sale closing process: Identify the End in Mind Decision Address Client Key Beliefs Resolve Objections Prepare the Conditions for Good Decision Making Open Purposefully, Close Powerfully
Closing the Sale: 5 Sales Skills for Achieving a Win-Win
Closing the Sale: 5 Sales Skills for Achieving a Win-Win
by: Dennis Susa1 : 36 : 139 Chapters
Customer Success Leads to Your Success If you liked Crucial Conversations , The Challenger Sale or books by Grant Cardone, you’ll love Closing the Sale . Guide the conversation. Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients. Closing the Sale will teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations. Turn talking into decision making. For clients, decision making can seem daunting. They may often favor the noncommittal "maybe" over the decisive "yes" or "no." Essential Secrets to Closing the Sale will teach you how to help your clients make the best possible decisions for both their business goals and your own. Customer success is your success. Closing the Sale will show you how to attain the only real success. the win-win situation. Because the more you focus on creating success for your clients, the more successful you will be. Closing the Sale will teach you the five essential skills to the sale closing process: Identify the End in Mind Decision Address Client Key Beliefs Resolve Objections Prepare the Conditions for Good Decision Making Open Purposefully, Close Powerfully

Night Bloomers: 12 Principles for Thriving in Adversity

By: Michelle Pearce

Chapter Count: 18

Views: 1.3K

Novel Tags: -

Novel Type: Self-Development

0
A clinical psychologist specializing in behavioral medicine presents a dozen practical approaches to transforming loss, pain, and suffering into positive growth and hope. Just as some flowers only bloom in the dark, so too, some people only grow by experiencing tough times. Each chapter explains an empirically based principle for handling adversity, followed by writing prompts designed to help readers experience the axiom personally. Tools such as self-reflection, meaning-making, narrative creation, benefit-finding, and inspired value-based action help readers move through their trauma toward a new exuberance for life.
Night Bloomers: 12 Principles for Thriving in Adversity
Night Bloomers: 12 Principles for Thriving in Adversity
by: Michelle Pearce7 : 32 : 5718 Chapters
A clinical psychologist specializing in behavioral medicine presents a dozen practical approaches to transforming loss, pain, and suffering into positive growth and hope. Just as some flowers only bloom in the dark, so too, some people only grow by experiencing tough times. Each chapter explains an empirically based principle for handling adversity, followed by writing prompts designed to help readers experience the axiom personally. Tools such as self-reflection, meaning-making, narrative creation, benefit-finding, and inspired value-based action help readers move through their trauma toward a new exuberance for life.

CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

By: Drew Eric Whitman

Chapter Count: 8

Views: 862

Novel Tags: -

Novel Type: Self-Development

0
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
by: Drew Eric Whitman6 : 16 : 568 Chapters
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
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