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Self-Development Audiobooks - page 3

Best Sellers

Looking for your next great audience? Start with GoodFM's best seller. For a focused search, click the name of your favorite novel type, such as mystery, romance, science fiction, or any theme from history to sports. You will get top bestsellers in this category. With a wide range of categories to choose from, you will find content that meets your needs, stories that match your mood, and insights that open your mind.

Choosing Love: Discover How to Connect to the Universal Power of Love -- and Live a Full, Fearless, and Authentic Life!

By: Sherianna Boyle

Chapter Count: 25

Views: 1.4K

Novel Tags: -

Novel Type: Self-Development

0
From Fearful Living to Fearless Loving! Are you ready to see love in a whole new light, let go of your deepest fears and everyday stresses, and experience real joy and abundance? Choosing Love redefines the way you perceive love and teaches you how to connect with yourself—and others—in ways you've never imagined. Using her years of expertise as a psychologist, professor, and energy healer, Sherianna Boyle guides you through each step of your journey with details on setting an intention to choose love, breaking free from fear and self-limiting beliefs, and tapping deep within yourself to access the love that's already there. Each page offers groundbreaking techniques for nurturing love's vibrations and releasing anything that no longer serves you. Complete with exercises and mediations to further open up your heart, Choosing Love will show you how to heal from past experiences, empower your inner voice, and manifest a full and fearless life.
Choosing Love: Discover How to Connect to the Universal Power of Love -- and Live a Full, Fearless, and Authentic Life!
Choosing Love: Discover How to Connect to the Universal Power of Love -- and Live a Full, Fearless, and Authentic Life!
by: Sherianna Boyle6 : 08 : 5225 Chapters
From Fearful Living to Fearless Loving! Are you ready to see love in a whole new light, let go of your deepest fears and everyday stresses, and experience real joy and abundance? Choosing Love redefines the way you perceive love and teaches you how to connect with yourself—and others—in ways you've never imagined. Using her years of expertise as a psychologist, professor, and energy healer, Sherianna Boyle guides you through each step of your journey with details on setting an intention to choose love, breaking free from fear and self-limiting beliefs, and tapping deep within yourself to access the love that's already there. Each page offers groundbreaking techniques for nurturing love's vibrations and releasing anything that no longer serves you. Complete with exercises and mediations to further open up your heart, Choosing Love will show you how to heal from past experiences, empower your inner voice, and manifest a full and fearless life.

The Open-Hearted Way to Open Adoption: Helping Your Child Grow Up Whole

By: Lori Holden

Chapter Count: 16

Views: 1.0K

Novel Tags: -

Novel Type: Self-Development

10
Prior to 1990, fewer than five percent of domestic infant adoptions were open. In 2012, ninety percent or more of adoption agencies are recommending open adoption. Yet these agencies do not often or adequately prepare either adopting parents or birth parents for the road ahead of them! The adult parties in open adoptions are left floundering. There are many resources on why to do open adoption, but what about how? Open adoption isn't just something parents do when they exchange photos, send emails, share a visit. It's a lifestyle that may feel intrusive at times, be difficult or inconvenient at other times. Tensions can arise even in the best of circumstances. But knowing how to handle these situations and how to continue to make arrangements work for the child involved is paramount. This book offers readers the tools and the insight to do just that. It covers common open-adoption situations and how real families have navigated typical issues successfully. Like all useful parenting books, it provides parents with the tools to come to answers on their own, and answers questions that might not yet have come up. Through their own stories and those of other families of open adoption, Lori and Crystal review the secrets to success, the pitfalls and challenges, the joys and triumphs. By putting the adopted child at the center, families can come to enjoy the benefits of open adoption and mitigate the challenges that may arise. More than a how-to, this book shares a mindset, a heartset, that can be learned and internalized, so parents can choose to act out of love and honesty throughout their child’s growing up years, helping that child to grow up whole.
The Open-Hearted Way to Open Adoption: Helping Your Child Grow Up Whole
The Open-Hearted Way to Open Adoption: Helping Your Child Grow Up Whole
by: Lori Holden6 : 39 : 0716 Chapters
Prior to 1990, fewer than five percent of domestic infant adoptions were open. In 2012, ninety percent or more of adoption agencies are recommending open adoption. Yet these agencies do not often or adequately prepare either adopting parents or birth parents for the road ahead of them! The adult parties in open adoptions are left floundering. There are many resources on why to do open adoption, but what about how? Open adoption isn't just something parents do when they exchange photos, send emails, share a visit. It's a lifestyle that may feel intrusive at times, be difficult or inconvenient at other times. Tensions can arise even in the best of circumstances. But knowing how to handle these situations and how to continue to make arrangements work for the child involved is paramount. This book offers readers the tools and the insight to do just that. It covers common open-adoption situations and how real families have navigated typical issues successfully. Like all useful parenting books, it provides parents with the tools to come to answers on their own, and answers questions that might not yet have come up. Through their own stories and those of other families of open adoption, Lori and Crystal review the secrets to success, the pitfalls and challenges, the joys and triumphs. By putting the adopted child at the center, families can come to enjoy the benefits of open adoption and mitigate the challenges that may arise. More than a how-to, this book shares a mindset, a heartset, that can be learned and internalized, so parents can choose to act out of love and honesty throughout their child’s growing up years, helping that child to grow up whole.

Frientimacy: How to Deepen Friendships for Lifelong Health and Happiness

By: Shasta Nelson

Chapter Count: 16

Views: 1.3K

Novel Tags: -

Novel Type: Self-Development

0
With the constant connectivity of today’s world, it’s never been easier to meet people and make new friends—but it’s never been harder to form meaningful friendships. In Frientimacy, award-winning speaker Shasta Nelson shows how anyone can form stronger, more meaningful friendships, marked by a level of trust she calls “frientimacy.” Shasta explores the most common complaints and conflicts facing female friendships today, and lays out strategies for overcoming these pitfalls to create deeper, supportive relationships that last for the long-term. Shasta is the founder of girlfriendcircles.com, a community of women seeking stronger, more fulfilling friendships, and the author of Friendships Don’t Just Happen. In Frientimacy, she teaches readers to reject the impulse to pull away from friendships that aren’t instantly and constantly gratifying. With a warm, engaging, and inspiring voice, she shows how friendships built on dedication and commitment can lead to enriched relationships, stronger and more meaningful ties, and an overall increase in mental health. Frientimacy is more than just a call for deeper connection between friends; it’s a blueprint for turning simple friendships into true bonds—and for the meaningful and satisfying relationships that come with them.
Frientimacy: How to Deepen Friendships for Lifelong Health and Happiness
Frientimacy: How to Deepen Friendships for Lifelong Health and Happiness
by: Shasta Nelson8 : 32 : 0016 Chapters
With the constant connectivity of today’s world, it’s never been easier to meet people and make new friends—but it’s never been harder to form meaningful friendships. In Frientimacy, award-winning speaker Shasta Nelson shows how anyone can form stronger, more meaningful friendships, marked by a level of trust she calls “frientimacy.” Shasta explores the most common complaints and conflicts facing female friendships today, and lays out strategies for overcoming these pitfalls to create deeper, supportive relationships that last for the long-term. Shasta is the founder of girlfriendcircles.com, a community of women seeking stronger, more fulfilling friendships, and the author of Friendships Don’t Just Happen. In Frientimacy, she teaches readers to reject the impulse to pull away from friendships that aren’t instantly and constantly gratifying. With a warm, engaging, and inspiring voice, she shows how friendships built on dedication and commitment can lead to enriched relationships, stronger and more meaningful ties, and an overall increase in mental health. Frientimacy is more than just a call for deeper connection between friends; it’s a blueprint for turning simple friendships into true bonds—and for the meaningful and satisfying relationships that come with them.

Meditation Made Easy: More Than 50 Exercises for Peace, Relaxation, and Mindfulness

By: Preston Bentley

Chapter Count: 6

Views: 1.1K

Novel Tags: -

Novel Type: Self-Development

0
There's more to meditation than just rhythmically chanting "Om" in a seated position - inner calm can be achieved through the simplest of actions, such as mindfully drinking a cup of tea. This guide shows you how to harness the power of meditation in your daily life with a variety of meditation techniques that you can learn and carry out in just a few minutes. From breathing exercises that can help you quickly calm down in a stressful situation to mantras that can help you state your intentions for the day, every page offers powerful techniques, showing you effective ways to boost your mood, manage worries, and get a good night's sleep. Featuring more than 50 easy-to-follow guided meditations, Meditation Made Easy helps lead you toward peace, tranquility, and a more relaxed life.
Meditation Made Easy: More Than 50 Exercises for Peace, Relaxation, and Mindfulness
Meditation Made Easy: More Than 50 Exercises for Peace, Relaxation, and Mindfulness
by: Preston Bentley4 : 41 : 406 Chapters
There's more to meditation than just rhythmically chanting "Om" in a seated position - inner calm can be achieved through the simplest of actions, such as mindfully drinking a cup of tea. This guide shows you how to harness the power of meditation in your daily life with a variety of meditation techniques that you can learn and carry out in just a few minutes. From breathing exercises that can help you quickly calm down in a stressful situation to mantras that can help you state your intentions for the day, every page offers powerful techniques, showing you effective ways to boost your mood, manage worries, and get a good night's sleep. Featuring more than 50 easy-to-follow guided meditations, Meditation Made Easy helps lead you toward peace, tranquility, and a more relaxed life.

Men Chase, Women Choose: The Neuroscience of Meeting, Dating, Losing Your Mind, and Finding True Love

By: Dawn Maslar

Chapter Count: 10

Views: 1.1K

Novel Tags: -

Novel Type: Self-Development

0
Love is one of our strongest biological drives, but it can be frustratingly elusive and misunderstood. Music, literature, and movies are filled with common folklore about love and millions of TV viewers tune in to shows like The Bachelor and read the latest relationship tome with one simple hope: to uncover some nugget of mystic wisdom that will help them understand the exciting, addictive, insane experience called 'love'. Men Chase, Women Choose, is the first book to offer cutting-edge research that explains how the brain works when two people first meet, start to date, fall in love, and then move into long-term, real love. Maslar's unique approach brings together the latest and most relevant neurological, physiological, and biochemical research on the science of love while incorporating stories and examples of composite characters based on participants of her popular classes and seminars. She explains that 'love' is actually neural activity as well as the presence or absence of certain neurotransmitters that bathe the brain, and it follows a precisely timed path of four, easy-to-understand phases: the exciting norepinephrine-charged meeting phase; the addictive dopamine dating phase; the insane falling-in-love and losing your mind phase; and finally, the safe, warm and wonderful, true, long-term love phase. For the past decade Maslar has made it her mission to learn all she can about the science behind falling in love, including its evolutionary benefits. Her goal?and the purpose of this book?is to help men and women find and maintain love by understanding and applying the science behind it. The bottom line? We actually can have long-lasting, nourishing, exciting, passionate love with little or no risk!
Men Chase, Women Choose: The Neuroscience of Meeting, Dating, Losing Your Mind, and Finding True Love
Men Chase, Women Choose: The Neuroscience of Meeting, Dating, Losing Your Mind, and Finding True Love
by: Dawn Maslar7 : 03 : 2110 Chapters
Love is one of our strongest biological drives, but it can be frustratingly elusive and misunderstood. Music, literature, and movies are filled with common folklore about love and millions of TV viewers tune in to shows like The Bachelor and read the latest relationship tome with one simple hope: to uncover some nugget of mystic wisdom that will help them understand the exciting, addictive, insane experience called 'love'. Men Chase, Women Choose, is the first book to offer cutting-edge research that explains how the brain works when two people first meet, start to date, fall in love, and then move into long-term, real love. Maslar's unique approach brings together the latest and most relevant neurological, physiological, and biochemical research on the science of love while incorporating stories and examples of composite characters based on participants of her popular classes and seminars. She explains that 'love' is actually neural activity as well as the presence or absence of certain neurotransmitters that bathe the brain, and it follows a precisely timed path of four, easy-to-understand phases: the exciting norepinephrine-charged meeting phase; the addictive dopamine dating phase; the insane falling-in-love and losing your mind phase; and finally, the safe, warm and wonderful, true, long-term love phase. For the past decade Maslar has made it her mission to learn all she can about the science behind falling in love, including its evolutionary benefits. Her goal?and the purpose of this book?is to help men and women find and maintain love by understanding and applying the science behind it. The bottom line? We actually can have long-lasting, nourishing, exciting, passionate love with little or no risk!

Love Lost, Love Found: A Woman's Guide to Letting Go of the Past and Finding New Love

By: Tatiana Jerome

Chapter Count: 13

Views: 1.4K

Novel Tags: -

Novel Type: Self-Development

0
Blindsided by a breakup, and asking herself the usual why, how, what questions, Tatiana Jerome went online. She used social media as a way to uplift and empower herself by venting but also working through her own part in the relationship’s demise. Her posts struck a chord with thousands and then hundreds of thousands of readers — no surprise since most (approximately 85 percent) relationships end. Jerome’s action plan — “crowd-tested” by her many online followers — walks readers through a clear-eyed view of why the break-up happened, what NOT to do on the rebound, and how to start over. Starting over involves rebuilding one’s self-esteem by caring for oneself in body, mind and spirit. Jerome’s posts spread online because she shares these ideas with a winning combination of sympathetic best friend, straight-shooting counselor, and inspiring cheerleader. This is for anyone who has loved, lost, and wants to love again — only better and smarter.
Love Lost, Love Found: A Woman's Guide to Letting Go of the Past and Finding New Love
Love Lost, Love Found: A Woman's Guide to Letting Go of the Past and Finding New Love
by: Tatiana Jerome4 : 28 : 4513 Chapters
Blindsided by a breakup, and asking herself the usual why, how, what questions, Tatiana Jerome went online. She used social media as a way to uplift and empower herself by venting but also working through her own part in the relationship’s demise. Her posts struck a chord with thousands and then hundreds of thousands of readers — no surprise since most (approximately 85 percent) relationships end. Jerome’s action plan — “crowd-tested” by her many online followers — walks readers through a clear-eyed view of why the break-up happened, what NOT to do on the rebound, and how to start over. Starting over involves rebuilding one’s self-esteem by caring for oneself in body, mind and spirit. Jerome’s posts spread online because she shares these ideas with a winning combination of sympathetic best friend, straight-shooting counselor, and inspiring cheerleader. This is for anyone who has loved, lost, and wants to love again — only better and smarter.

Coping with Anxiety: Ten Simple Ways to Relieve Anxiety, Fear, and Worry

By: Edmund Bourne

Chapter Count: 12

Views: 1.2K

Novel Tags: -

Novel Type: Self-Development

0
Relieve anxiety, fear, and worry for good! Fully revised and based in the latest research, this second edition of Coping with Anxiety includes the latest DSM updates and provides immediate, user-friendly, and effective strategies to stop anxiety at its source. If you suffer from anxiety, you may try to avoid the situations that cause you to feel uneasy. But avoidance isn’t the answer—and letting your fears and worries constantly hold you back will keep you from living the life you truly want. So, how can you learn to cope with your anxiety while it’s happening? In Coping with Anxiety, Second Edition, renowned anxiety expert and author of The Anxiety and Phobia Workbook, Edmund Bourne, offers a clinically proven, step-by-step program to help you overcome the physical, mental, and emotional symptoms of anxiety. The exercises in this book can be done in the moment, whenever you feel anxious, and will help you move past your fears and start living the life you were meant to live. Don’t let anxiety keep you one step behind. This book will show you how to face your fears, overcome panic when it happens, and take charge of your anxiety once and for all.
Coping with Anxiety: Ten Simple Ways to Relieve Anxiety, Fear, and Worry
Coping with Anxiety: Ten Simple Ways to Relieve Anxiety, Fear, and Worry
by: Edmund Bourne5 : 52 : 1412 Chapters
Relieve anxiety, fear, and worry for good! Fully revised and based in the latest research, this second edition of Coping with Anxiety includes the latest DSM updates and provides immediate, user-friendly, and effective strategies to stop anxiety at its source. If you suffer from anxiety, you may try to avoid the situations that cause you to feel uneasy. But avoidance isn’t the answer—and letting your fears and worries constantly hold you back will keep you from living the life you truly want. So, how can you learn to cope with your anxiety while it’s happening? In Coping with Anxiety, Second Edition, renowned anxiety expert and author of The Anxiety and Phobia Workbook, Edmund Bourne, offers a clinically proven, step-by-step program to help you overcome the physical, mental, and emotional symptoms of anxiety. The exercises in this book can be done in the moment, whenever you feel anxious, and will help you move past your fears and start living the life you were meant to live. Don’t let anxiety keep you one step behind. This book will show you how to face your fears, overcome panic when it happens, and take charge of your anxiety once and for all.

Purpose: The Ultimate Quest

By: Karen Hoyos

Chapter Count: 19

Views: 1.5K

Novel Tags: -

Novel Type: Self-Development

0
“When you FIND and LIVE your purpose, you discover the essence of your existence and why you are here. This will transform your life forever.”—Karen Hoyos PURPOSE: The Ultimate Quest , is designed to uncover the answers to life’s most important questions: Who am I, and why am I here? Once you know who you really are, and what your purpose is, you can travel beyond the labels in your mind and surrender to fulfill your destiny. PURPOSE features stories of Karen Hoyos’ personal challenges and victories, as well as those of her coaching clients and seminar participants. It also includes “ do now ” exercises that will transform your life immediately. Be ready to delve into your essence as you laugh, cry, become inspired, and have fun with Karen’s refreshing wit and profound wisdom. Above all, this is a book of transformation. Within these pages, you will uncover access to a new life of happiness, health, and abundance. “Karen Hoyos is a true example of success: From coming to the US with nothing, to building a multimillion dollar company, all through helping people to fulfill their purpose! The best part is that this book will show you HOW!” — Bill Walsh, America’s Business Expert “Karen’s transformational book will empower you to live your legacy and make powerful contributions to the world!” — Liz Stern, Legacy Expert, Globetrotter of 95 Countries “PURPOSE will elevate your consciousness and transform your personal and financial life forever.” — Rocio and Alfonso Martinez, Real Estate Investors
Purpose: The Ultimate Quest
Purpose: The Ultimate Quest
by: Karen Hoyos5 : 46 : 3719 Chapters
“When you FIND and LIVE your purpose, you discover the essence of your existence and why you are here. This will transform your life forever.”—Karen Hoyos PURPOSE: The Ultimate Quest , is designed to uncover the answers to life’s most important questions: Who am I, and why am I here? Once you know who you really are, and what your purpose is, you can travel beyond the labels in your mind and surrender to fulfill your destiny. PURPOSE features stories of Karen Hoyos’ personal challenges and victories, as well as those of her coaching clients and seminar participants. It also includes “ do now ” exercises that will transform your life immediately. Be ready to delve into your essence as you laugh, cry, become inspired, and have fun with Karen’s refreshing wit and profound wisdom. Above all, this is a book of transformation. Within these pages, you will uncover access to a new life of happiness, health, and abundance. “Karen Hoyos is a true example of success: From coming to the US with nothing, to building a multimillion dollar company, all through helping people to fulfill their purpose! The best part is that this book will show you HOW!” — Bill Walsh, America’s Business Expert “Karen’s transformational book will empower you to live your legacy and make powerful contributions to the world!” — Liz Stern, Legacy Expert, Globetrotter of 95 Countries “PURPOSE will elevate your consciousness and transform your personal and financial life forever.” — Rocio and Alfonso Martinez, Real Estate Investors

Elliot

By: Caitlin Crews

Chapter Count: 11

Views: 1.1K

Novel Tags: -

Novel Type: Self-Development

0
This novella is also published as part of the collection SWEET HOME COWBOY. The Hathaway sisters might have grown up apart, but when they agree to move to Jasper Creek, Oregon, to revitalize their grandfather’s farm, it seems a straightforward decision. Until they meet their neighborhood cowboys… Sparks fly between ceramicist Elliot and the grumpy single-dad rancher next door. The sisters’ feelings are anything but simple, but with the love and support of each other, they discover that a cowboy might be the sweetest thing of all about coming home.
Elliot
Elliot
by: Caitlin Crews2 : 52 : 5811 Chapters
This novella is also published as part of the collection SWEET HOME COWBOY. The Hathaway sisters might have grown up apart, but when they agree to move to Jasper Creek, Oregon, to revitalize their grandfather’s farm, it seems a straightforward decision. Until they meet their neighborhood cowboys… Sparks fly between ceramicist Elliot and the grumpy single-dad rancher next door. The sisters’ feelings are anything but simple, but with the love and support of each other, they discover that a cowboy might be the sweetest thing of all about coming home.

CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

By: Drew Eric Whitman

Chapter Count: 8

Views: 856

Novel Tags: -

Novel Type: Self-Development

0
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
by: Drew Eric Whitman6 : 16 : 568 Chapters
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
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