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Self-Development Audiobooks - page 3

Best Sellers

Looking for your next great audience? Start with GoodFM's best seller. For a focused search, click the name of your favorite novel type, such as mystery, romance, science fiction, or any theme from history to sports. You will get top bestsellers in this category. With a wide range of categories to choose from, you will find content that meets your needs, stories that match your mood, and insights that open your mind.

The Handbook for a Happy Cat: Speak Their Language, Decode Their Quirks, and Meet Their Needs—So They'll Love You Back!

By: Liesbeth Puts

Chapter Count: 63

Views: 1.4K

Novel Tags: -

Novel Type: Self-Development

0
Give your best friend more purr and pounce with this whiskers-to-tail guide to the good life! One reason we’re wild for cats is that our cats are still wild at heart. On our laps, they’re purring lovebugs, but on the prowl, they’re fearsome hunters—with territorial instincts to match. The Handbook for a Happy Cat takes us inside the feline mind to decode what our cats really want in life and how they try to tell us. You’ll learn: Why a bigger water bowl does away with “whisker stress” How to move like a mouse for maximum fun at playtime Skills to teach your kitten for a lifetime of easy vet visits, grooming, and more Subtle signs of stress such as excessive scent-marking and lip-licking How to tell frolic from fighting in the multi-cat household (and how to give frenemies a fresh start) What makes a scratching post so tempting that your sofa will be spared How to reassure a spooked cat with the “slow blink” Why it’s pointless to “punish” a cat—but training is possible! Certified behaviorist Liesbeth Puts traces every feline mystery to cats’ natural behavior and needs. A happy cat is a cat who can be herself!
The Handbook for a Happy Cat: Speak Their Language, Decode Their Quirks, and Meet Their Needs—So They'll Love You Back!
The Handbook for a Happy Cat: Speak Their Language, Decode Their Quirks, and Meet Their Needs—So They'll Love You Back!
by: Liesbeth Puts5 : 21 : 3063 Chapters
Give your best friend more purr and pounce with this whiskers-to-tail guide to the good life! One reason we’re wild for cats is that our cats are still wild at heart. On our laps, they’re purring lovebugs, but on the prowl, they’re fearsome hunters—with territorial instincts to match. The Handbook for a Happy Cat takes us inside the feline mind to decode what our cats really want in life and how they try to tell us. You’ll learn: Why a bigger water bowl does away with “whisker stress” How to move like a mouse for maximum fun at playtime Skills to teach your kitten for a lifetime of easy vet visits, grooming, and more Subtle signs of stress such as excessive scent-marking and lip-licking How to tell frolic from fighting in the multi-cat household (and how to give frenemies a fresh start) What makes a scratching post so tempting that your sofa will be spared How to reassure a spooked cat with the “slow blink” Why it’s pointless to “punish” a cat—but training is possible! Certified behaviorist Liesbeth Puts traces every feline mystery to cats’ natural behavior and needs. A happy cat is a cat who can be herself!

Meditation Made Easy: More Than 50 Exercises for Peace, Relaxation, and Mindfulness

By: Preston Bentley

Chapter Count: 6

Views: 1.1K

Novel Tags: -

Novel Type: Self-Development

0
There's more to meditation than just rhythmically chanting "Om" in a seated position - inner calm can be achieved through the simplest of actions, such as mindfully drinking a cup of tea. This guide shows you how to harness the power of meditation in your daily life with a variety of meditation techniques that you can learn and carry out in just a few minutes. From breathing exercises that can help you quickly calm down in a stressful situation to mantras that can help you state your intentions for the day, every page offers powerful techniques, showing you effective ways to boost your mood, manage worries, and get a good night's sleep. Featuring more than 50 easy-to-follow guided meditations, Meditation Made Easy helps lead you toward peace, tranquility, and a more relaxed life.
Meditation Made Easy: More Than 50 Exercises for Peace, Relaxation, and Mindfulness
Meditation Made Easy: More Than 50 Exercises for Peace, Relaxation, and Mindfulness
by: Preston Bentley4 : 41 : 406 Chapters
There's more to meditation than just rhythmically chanting "Om" in a seated position - inner calm can be achieved through the simplest of actions, such as mindfully drinking a cup of tea. This guide shows you how to harness the power of meditation in your daily life with a variety of meditation techniques that you can learn and carry out in just a few minutes. From breathing exercises that can help you quickly calm down in a stressful situation to mantras that can help you state your intentions for the day, every page offers powerful techniques, showing you effective ways to boost your mood, manage worries, and get a good night's sleep. Featuring more than 50 easy-to-follow guided meditations, Meditation Made Easy helps lead you toward peace, tranquility, and a more relaxed life.

City of Incurable Women

By: Maud Casey

Chapter Count: 16

Views: 914

Novel Tags: -

Novel Type: Self-Development

0
In a fusion of fact and fiction, nineteenth-century women institutionalized as hysterics reveal what history ignored “ City of Incurable Women is a brilliant exploration of the type of female bodily and psychic pain once commonly diagnosed as hysteria—and the curiously hysterical response to it commonly exhibited by medical men. It is a novel of powerful originality, riveting historical interest, and haunting lyrical beauty.” — Sigrid Nunez , author of The Friend and What Are You Going Through “Where are the hysterics, those magnificent women of former times?” wrote Jacques Lacan. Long history’s ghosts, marginalized and dispossessed due to their gender and class, they are reimagined by Maud Casey as complex, flesh-and-blood people with stories to tell. These linked, evocative prose portraits, accompanied by period photographs and medical documents both authentic and invented, poignantly restore the humanity to the nineteenth-century female psychiatric patients confined in Paris’s Salpêtrière hospital and reduced to specimens for study by the celebrated neurologist Jean-Martin Charcot and his male colleagues. Maud Casey is the author of five books of fiction, including The Man Who Walked Away , and a work of nonfiction, The Art of Mystery: The Search for Questions . A Guggenheim Fellow and recipient of the St. Francis College Literary Prize, she teaches at the University of Maryland.
City of Incurable Women
City of Incurable Women
by: Maud Casey2 : 58 : 1116 Chapters
In a fusion of fact and fiction, nineteenth-century women institutionalized as hysterics reveal what history ignored “ City of Incurable Women is a brilliant exploration of the type of female bodily and psychic pain once commonly diagnosed as hysteria—and the curiously hysterical response to it commonly exhibited by medical men. It is a novel of powerful originality, riveting historical interest, and haunting lyrical beauty.” — Sigrid Nunez , author of The Friend and What Are You Going Through “Where are the hysterics, those magnificent women of former times?” wrote Jacques Lacan. Long history’s ghosts, marginalized and dispossessed due to their gender and class, they are reimagined by Maud Casey as complex, flesh-and-blood people with stories to tell. These linked, evocative prose portraits, accompanied by period photographs and medical documents both authentic and invented, poignantly restore the humanity to the nineteenth-century female psychiatric patients confined in Paris’s Salpêtrière hospital and reduced to specimens for study by the celebrated neurologist Jean-Martin Charcot and his male colleagues. Maud Casey is the author of five books of fiction, including The Man Who Walked Away , and a work of nonfiction, The Art of Mystery: The Search for Questions . A Guggenheim Fellow and recipient of the St. Francis College Literary Prize, she teaches at the University of Maryland.

No Time for Tears: Coping with Grief in a Busy World (Revised and Updated Second Edition)

By: Judy Heath

Chapter Count: 20

Views: 1.7K

Novel Tags: -

Novel Type: Self-Development

0
Facing the loss of a loved one in a death-avoidant culture can be excruciating. Grievers may be expected to put on a brave face, to “move on” quickly, and to seek medication if they are still grief-stricken after an “acceptable” amount of time. Psycho­therapist Judy Heath draws on extensive experience as a grief specialist in private practice to help those struggling with the anguish of loss. Addressing the myths and misinformation about mourning that still abound today, Heath gently coaches readers to understand that coping with loss is a natural process that our society tends to avoid and hurry people through, often leading to unresolved, lasting grief. No Time for Tears offers practical advice for both short- and long-term recovery, including how to manage rarely discussed physical and emotional changes: feelings of “going crazy” and inability to focus; feeling out of sync with the world, exhausted and chilled, and crushingly lonely. This updated second edition includes new information about medication and discusses various types of loss including that of a parent, child, spouse, friend, or pet. Helpful not only to grievers but also to those who care about, counsel, or employ them, No Time for Tears is an essential resource for grief management and recovery.
No Time for Tears: Coping with Grief in a Busy World (Revised and Updated Second Edition)
No Time for Tears: Coping with Grief in a Busy World (Revised and Updated Second Edition)
by: Judy Heath9 : 16 : 2520 Chapters
Facing the loss of a loved one in a death-avoidant culture can be excruciating. Grievers may be expected to put on a brave face, to “move on” quickly, and to seek medication if they are still grief-stricken after an “acceptable” amount of time. Psycho­therapist Judy Heath draws on extensive experience as a grief specialist in private practice to help those struggling with the anguish of loss. Addressing the myths and misinformation about mourning that still abound today, Heath gently coaches readers to understand that coping with loss is a natural process that our society tends to avoid and hurry people through, often leading to unresolved, lasting grief. No Time for Tears offers practical advice for both short- and long-term recovery, including how to manage rarely discussed physical and emotional changes: feelings of “going crazy” and inability to focus; feeling out of sync with the world, exhausted and chilled, and crushingly lonely. This updated second edition includes new information about medication and discusses various types of loss including that of a parent, child, spouse, friend, or pet. Helpful not only to grievers but also to those who care about, counsel, or employ them, No Time for Tears is an essential resource for grief management and recovery.

From Cradle to Classroom: A Guide to Special Education for Young Children

By: Anne E. Mead

Chapter Count: 13

Views: 1.0K

Novel Tags: -

Novel Type: Self-Development

0
From Cradle to Classroom: A Guide to Special Education for Young Children is a book written for regular and special education teachers, school administrators, school psychologists, related educational personnel, day care providers, parents, graduate students, and policy makers who work on behalf of infants, toddlers, and preschoolers to ensure they are ready for formal education when they reach age 5. It reflects a keen understanding that early interventions are most effective in reducing the potential for special education or other support services later in a child’s development. Research shows the benefits of investing in early intervention and high-quality preschool as a way to mitigate educational gaps in learning and to improve the development of children across all domains (Executive Office of the President of the United States, 2015; Lynch & Vaghul, 2015; Yoshikawa et al., 2013). Throughout the book, readers will find strategies to help atypical children navigate the world as they move from infancy to toddlerhood, and to preschool and beyond. The chapters dig deep and offer expansive understandings of the components necessary to ensure young children, especially those with exceptionalities, become successful students.
From Cradle to Classroom: A Guide to Special Education for Young Children
From Cradle to Classroom: A Guide to Special Education for Young Children
by: Anne E. Mead5 : 36 : 3913 Chapters
From Cradle to Classroom: A Guide to Special Education for Young Children is a book written for regular and special education teachers, school administrators, school psychologists, related educational personnel, day care providers, parents, graduate students, and policy makers who work on behalf of infants, toddlers, and preschoolers to ensure they are ready for formal education when they reach age 5. It reflects a keen understanding that early interventions are most effective in reducing the potential for special education or other support services later in a child’s development. Research shows the benefits of investing in early intervention and high-quality preschool as a way to mitigate educational gaps in learning and to improve the development of children across all domains (Executive Office of the President of the United States, 2015; Lynch & Vaghul, 2015; Yoshikawa et al., 2013). Throughout the book, readers will find strategies to help atypical children navigate the world as they move from infancy to toddlerhood, and to preschool and beyond. The chapters dig deep and offer expansive understandings of the components necessary to ensure young children, especially those with exceptionalities, become successful students.

Be That Unicorn: Find Your Magic, Live Your Truth, and Share Your Shine

By: Jenny Block

Chapter Count: 12

Views: 983

Novel Tags: -

Novel Type: Self-Development

0
Be the Best Version of Yourself Being a unicorn means being the magnetic person that everyone in the room is drawn to. It means being honest and true to yourself every day, no matter what. When you are really, really good at being yourself, you’ll make other people feel really, really good about themselves, too. In Be That Unicorn, Jenny Block, author of several best sellers for women, shows you how to stop putting yourself down and start finding your magic. 100% That Unicorn. The horn may be mythical, but the unicorn is real. This book offers you the confidence to be authentic and original in every aspect of your life―at home, at work, and in relationships. Sometimes it’s about how to make your bed in the morning, and sometimes it’s baking treats to make yourself and others feel good. You are a badass! It’s time to share that shine. Just Keep Prancing. The art of not giving a f… is knowing that sometimes you do feel like s... That’s ok! Being a unicorn is about feeling your feelings. Be angry or sad when you need to be. Then get out of your own way and move on with your day. In Be That Unicorn , Jenny Block shows you how to be a badass unicorn in so many ways, including: Parenting and taking care of the people you love Volunteering your time and inspiring your community Learning and growing into your best self Playing and loving with a full heart Be That Unicorn is a get your s… together book that’s more about celebrating than punishing yourself. If you liked the Get Out of Your Mind and Into Your Life workbook, Be More Unicorn: How to Find Your Inner Sparkle, Un.… Yourself: Get Out of Your Head and into Your Life, and How to Stop Feeling Like S…, you’ll love this fun new approach to taking control of the life you want.
Be That Unicorn: Find Your Magic, Live Your Truth, and Share Your Shine
Be That Unicorn: Find Your Magic, Live Your Truth, and Share Your Shine
by: Jenny Block3 : 37 : 3312 Chapters
Be the Best Version of Yourself Being a unicorn means being the magnetic person that everyone in the room is drawn to. It means being honest and true to yourself every day, no matter what. When you are really, really good at being yourself, you’ll make other people feel really, really good about themselves, too. In Be That Unicorn, Jenny Block, author of several best sellers for women, shows you how to stop putting yourself down and start finding your magic. 100% That Unicorn. The horn may be mythical, but the unicorn is real. This book offers you the confidence to be authentic and original in every aspect of your life―at home, at work, and in relationships. Sometimes it’s about how to make your bed in the morning, and sometimes it’s baking treats to make yourself and others feel good. You are a badass! It’s time to share that shine. Just Keep Prancing. The art of not giving a f… is knowing that sometimes you do feel like s... That’s ok! Being a unicorn is about feeling your feelings. Be angry or sad when you need to be. Then get out of your own way and move on with your day. In Be That Unicorn , Jenny Block shows you how to be a badass unicorn in so many ways, including: Parenting and taking care of the people you love Volunteering your time and inspiring your community Learning and growing into your best self Playing and loving with a full heart Be That Unicorn is a get your s… together book that’s more about celebrating than punishing yourself. If you liked the Get Out of Your Mind and Into Your Life workbook, Be More Unicorn: How to Find Your Inner Sparkle, Un.… Yourself: Get Out of Your Head and into Your Life, and How to Stop Feeling Like S…, you’ll love this fun new approach to taking control of the life you want.

Georgie

By: Jackie Ashenden

Chapter Count: 11

Views: 868

Novel Tags: -

Novel Type: Self-Development

0
This novella is also published as part of the collection SWEET HOME COWBOY. The Hathaway sisters might have grown up apart, but when they agree to move to Jasper Creek, Oregon, to revitalize their grandfather’s farm, it seems a straightforward decision. Until they meet their neighborhood cowboys… Prickly baker Georgie can’t resist the temptation of the most forbidden cowboy of all. The sisters’ feelings are anything but simple, but with the love and support of each other, they discover that a cowboy might be the sweetest thing of all about coming home.
Georgie
Georgie
by: Jackie Ashenden3 : 15 : 1911 Chapters
This novella is also published as part of the collection SWEET HOME COWBOY. The Hathaway sisters might have grown up apart, but when they agree to move to Jasper Creek, Oregon, to revitalize their grandfather’s farm, it seems a straightforward decision. Until they meet their neighborhood cowboys… Prickly baker Georgie can’t resist the temptation of the most forbidden cowboy of all. The sisters’ feelings are anything but simple, but with the love and support of each other, they discover that a cowboy might be the sweetest thing of all about coming home.

Surviving and Thriving with an Invisible Chronic Illness: How to Stay Sane and Live One Step Ahead of Your Symptoms

By: Ilana Jacqueline

Chapter Count: 11

Views: 1.1K

Novel Tags: -

Novel Type: Self-Development

0
Popular blogger Ilana Jacqueline offers smart and savvy advice, humor, and practical tips for living with an invisible chronic illness. Do you live with a chronic, debilitating, yet invisible condition? You may feel isolated, out of step, judged, lonely, or misunderstood—and that’s on top of dealing with the symptoms of your actual illness. Take heart. You are not alone, although sometimes it can feel that way. Written by a blogger who suffers from an invisible chronic illness, Surviving and Thriving with an Invisible Chronic Illness offers peer-to-peer support to help you stay sane, be your own advocate, and get back to living your life. This compelling guide is written for anyone suffering with an illness no one can see—such as postural orthostatic tachycardia syndrome (POTS), chronic fatigue syndrome (CFS), fibromyalgia, multiple chemical sensitivity (MCS), Lyme disease, lupus, dysautonomia, or even multiple sclerosis (MP). This book will tell you everything you need to know about living with a complicated, invisible condition—from how to balance sex, dating, and relationships to handling work and school with unavoidable absences. You’ll also learn to navigate judg-y or skeptical relatives and strangers and—most importantly—manage your medical care. Suffering from a chronic illness doesn’t mean you can’t live an active, engaged life. This book will show you how.
Surviving and Thriving with an Invisible Chronic Illness: How to Stay Sane and Live One Step Ahead of Your Symptoms
Surviving and Thriving with an Invisible Chronic Illness: How to Stay Sane and Live One Step Ahead of Your Symptoms
by: Ilana Jacqueline5 : 14 : 1911 Chapters
Popular blogger Ilana Jacqueline offers smart and savvy advice, humor, and practical tips for living with an invisible chronic illness. Do you live with a chronic, debilitating, yet invisible condition? You may feel isolated, out of step, judged, lonely, or misunderstood—and that’s on top of dealing with the symptoms of your actual illness. Take heart. You are not alone, although sometimes it can feel that way. Written by a blogger who suffers from an invisible chronic illness, Surviving and Thriving with an Invisible Chronic Illness offers peer-to-peer support to help you stay sane, be your own advocate, and get back to living your life. This compelling guide is written for anyone suffering with an illness no one can see—such as postural orthostatic tachycardia syndrome (POTS), chronic fatigue syndrome (CFS), fibromyalgia, multiple chemical sensitivity (MCS), Lyme disease, lupus, dysautonomia, or even multiple sclerosis (MP). This book will tell you everything you need to know about living with a complicated, invisible condition—from how to balance sex, dating, and relationships to handling work and school with unavoidable absences. You’ll also learn to navigate judg-y or skeptical relatives and strangers and—most importantly—manage your medical care. Suffering from a chronic illness doesn’t mean you can’t live an active, engaged life. This book will show you how.

What Motivates Getting Things Done: Procrastination, Emotions, and Success

By: Mary Lamia

Chapter Count: 10

Views: 1.1K

Novel Tags: -

Novel Type: Self-Development

0
A marvel of evolution is that humans are not solely motivated by their desire to experience positive emotions. They are also motivated, and even driven to achieve, by their attempt to avoid or seek relief from negative ones. What Motivates Getting Things Done: Procrastination, Emotions, and Success explains how anxiety is like a highly motivating friend, why you should fear failure, and the underpinnings of shame, distress, and fear in the pursuit of excellence. Many successful people put things off until a deadline beckons them, while countless others can't resist the urge to do things right away. Dr. Lamia explores the emotional lives of people who are successful in their endeavors--both procrastinators and non-procrastinators alike--to illustrate how the human motivational system works, why people respond to it differently, and how everyone can use their natural style of getting things done to their advantage. The book illustrates how the different timing of procrastinators and non-procrastinators to complete tasks has to do with when their emotions are activated and what activates them. Overall, What Motivates Getting Things Done illustrates how emotions play a significant role in our style of doing, along with our way of being in the world. Readers will acquire a better understanding of the innate biological system that motivates them and how they can make the most of it in all areas of their lives.
What Motivates Getting Things Done: Procrastination, Emotions, and Success
What Motivates Getting Things Done: Procrastination, Emotions, and Success
by: Mary Lamia5 : 18 : 2610 Chapters
A marvel of evolution is that humans are not solely motivated by their desire to experience positive emotions. They are also motivated, and even driven to achieve, by their attempt to avoid or seek relief from negative ones. What Motivates Getting Things Done: Procrastination, Emotions, and Success explains how anxiety is like a highly motivating friend, why you should fear failure, and the underpinnings of shame, distress, and fear in the pursuit of excellence. Many successful people put things off until a deadline beckons them, while countless others can't resist the urge to do things right away. Dr. Lamia explores the emotional lives of people who are successful in their endeavors--both procrastinators and non-procrastinators alike--to illustrate how the human motivational system works, why people respond to it differently, and how everyone can use their natural style of getting things done to their advantage. The book illustrates how the different timing of procrastinators and non-procrastinators to complete tasks has to do with when their emotions are activated and what activates them. Overall, What Motivates Getting Things Done illustrates how emotions play a significant role in our style of doing, along with our way of being in the world. Readers will acquire a better understanding of the innate biological system that motivates them and how they can make the most of it in all areas of their lives.

CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

By: Drew Eric Whitman

Chapter Count: 8

Views: 830

Novel Tags: -

Novel Type: Self-Development

0
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
by: Drew Eric Whitman6 : 16 : 568 Chapters
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
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