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Self-Development Audiobooks - page 3

Best Sellers

Looking for your next great audience? Start with GoodFM's best seller. For a focused search, click the name of your favorite novel type, such as mystery, romance, science fiction, or any theme from history to sports. You will get top bestsellers in this category. With a wide range of categories to choose from, you will find content that meets your needs, stories that match your mood, and insights that open your mind.

Raise Your Kids to Succeed: What Every Parent Should Know

By: Chris Palmer

Chapter Count: 20

Views: 1.2K

Novel Tags: -

Novel Type: Self-Development

0
Raising Your Kids to Succeed: What Every Parent Should Know describes what parents can do to be effective and help their children succeed, both in school and in life. Part I opens with some big, foundational questions, including the need for parents to realize their own importance. It goes on to discuss how to create a family mission statement, the importance of creating family traditions and rituals, and the pivotal need to model good behavior. Part II starts by exploring ways to let your kids know the importance you attach to education. It stresses the importance of really listening to your kids, reading to them, getting outside with them to enjoy nature, and teaching them life skills. Part III explores ways for you to be present at your child’s school and to be an advocate for your child. It also focuses on the issue of bullying and how to counter a toxic, sexualized and violent culture. Raise Your Kids to Succeed will help your children succeed and reach all of the dreams that you have for them—and, more important, the ones they have for themselves.
Raise Your Kids to Succeed: What Every Parent Should Know
Raise Your Kids to Succeed: What Every Parent Should Know
by: Chris Palmer5 : 08 : 1320 Chapters
Raising Your Kids to Succeed: What Every Parent Should Know describes what parents can do to be effective and help their children succeed, both in school and in life. Part I opens with some big, foundational questions, including the need for parents to realize their own importance. It goes on to discuss how to create a family mission statement, the importance of creating family traditions and rituals, and the pivotal need to model good behavior. Part II starts by exploring ways to let your kids know the importance you attach to education. It stresses the importance of really listening to your kids, reading to them, getting outside with them to enjoy nature, and teaching them life skills. Part III explores ways for you to be present at your child’s school and to be an advocate for your child. It also focuses on the issue of bullying and how to counter a toxic, sexualized and violent culture. Raise Your Kids to Succeed will help your children succeed and reach all of the dreams that you have for them—and, more important, the ones they have for themselves.

Why Do I Feel Like an Imposter?: How to Understand and Cope with Imposter Syndrome

By: Sandi Mann

Chapter Count: 9

Views: 888

Novel Tags: -

Novel Type: Self-Development

0
Many of us share a shameful little secret: deep down we feel like complete frauds and are convinced that our accomplishments are the result of luck rather than skill. This is a psychological phenomenon known as 'Imposter Syndrome'. This book examines the reasons why up to 70% of us are developing this syndrome-and what we can do about it. All of us, at one point or another, have questioned our capabilities and competence. Maybe you've wondered how you got hired and, handed big job responsibilities? One recent article suggested that 70% of people "will experience at least one episode" of IS in their lives. Imposter Syndrome (also known as imposter phenomenon, fraud syndrome, or the imposter experience) is a concept describing individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a 'fraud'. The term was coined in 1978 by clinical psychologists Pauline R. Clance and Suzanne A. Imes. Despite external evidence of their competence, those exhibiting the syndrome remain convinced that they are frauds and do not deserve the success they have achieved. Proof of success is dismissed as luck, timing, or as a result of deceiving others into thinking they are more intelligent and competent than they believe themselves to be. This book presents an accessible and engaging examination of IS and how it effects us, not just at work, but as teenagers, parents and beyond. Using interactive quizzes to help you identify if you suffer and offering tips and tools to overcome your insecurities, psychologist Dr Sandi Mann will draw on her experience not only as an academic, but also as a practitioner, to present a comprehensive guide to understanding and overcoming IS.
Why Do I Feel Like an Imposter?: How to Understand and Cope with Imposter Syndrome
Why Do I Feel Like an Imposter?: How to Understand and Cope with Imposter Syndrome
by: Sandi Mann4 : 29 : 239 Chapters
Many of us share a shameful little secret: deep down we feel like complete frauds and are convinced that our accomplishments are the result of luck rather than skill. This is a psychological phenomenon known as 'Imposter Syndrome'. This book examines the reasons why up to 70% of us are developing this syndrome-and what we can do about it. All of us, at one point or another, have questioned our capabilities and competence. Maybe you've wondered how you got hired and, handed big job responsibilities? One recent article suggested that 70% of people "will experience at least one episode" of IS in their lives. Imposter Syndrome (also known as imposter phenomenon, fraud syndrome, or the imposter experience) is a concept describing individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a 'fraud'. The term was coined in 1978 by clinical psychologists Pauline R. Clance and Suzanne A. Imes. Despite external evidence of their competence, those exhibiting the syndrome remain convinced that they are frauds and do not deserve the success they have achieved. Proof of success is dismissed as luck, timing, or as a result of deceiving others into thinking they are more intelligent and competent than they believe themselves to be. This book presents an accessible and engaging examination of IS and how it effects us, not just at work, but as teenagers, parents and beyond. Using interactive quizzes to help you identify if you suffer and offering tips and tools to overcome your insecurities, psychologist Dr Sandi Mann will draw on her experience not only as an academic, but also as a practitioner, to present a comprehensive guide to understanding and overcoming IS.

Deviced!: Balancing Life and Technology in a Digital World

By: Doreen Dodgen-Magee

Chapter Count: 13

Views: 952

Novel Tags: -

Novel Type: Self-Development

0
With current statistics suggesting that the average American over the age of 14 engages with screens upwards of 10 hours a day, the topic of our growing dependence upon technology applies to nearly everyone. While the effects differ at each point of development, real changes to the brain, relationships, and personal lives are well documented. Deviced! explores these alterations and offers a realistic look at how we can better use technology and break away from the bad habits we’ve formed. Using personal stories, cutting edge research, and anecdotes from youth, parents, and professionals, Dodgen-Magee highlights the brain changes that result from excessive technology use and offers an approach to the digital world that enables more informed and lasting change and a healthier long-term perspective. Given that the reader is living within a culture of ever-changing and advancing technologies, Deviced! is written in such a way that its contents can weather the constantly changing digital landscape by focusing on the concepts of honest assessment and healthy boundary setting rather than on specific technologies or platforms. Deviced! offers a mindful approach to assessing current technology use, breaking bad habits, setting new norms, and re-engaging with life with renewed richness and awareness.
Deviced!: Balancing Life and Technology in a Digital World
Deviced!: Balancing Life and Technology in a Digital World
by: Doreen Dodgen-Magee10 : 03 : 2913 Chapters
With current statistics suggesting that the average American over the age of 14 engages with screens upwards of 10 hours a day, the topic of our growing dependence upon technology applies to nearly everyone. While the effects differ at each point of development, real changes to the brain, relationships, and personal lives are well documented. Deviced! explores these alterations and offers a realistic look at how we can better use technology and break away from the bad habits we’ve formed. Using personal stories, cutting edge research, and anecdotes from youth, parents, and professionals, Dodgen-Magee highlights the brain changes that result from excessive technology use and offers an approach to the digital world that enables more informed and lasting change and a healthier long-term perspective. Given that the reader is living within a culture of ever-changing and advancing technologies, Deviced! is written in such a way that its contents can weather the constantly changing digital landscape by focusing on the concepts of honest assessment and healthy boundary setting rather than on specific technologies or platforms. Deviced! offers a mindful approach to assessing current technology use, breaking bad habits, setting new norms, and re-engaging with life with renewed richness and awareness.

Surviving and Thriving with an Invisible Chronic Illness: How to Stay Sane and Live One Step Ahead of Your Symptoms

By: Ilana Jacqueline

Chapter Count: 11

Views: 1.1K

Novel Tags: -

Novel Type: Self-Development

0
Popular blogger Ilana Jacqueline offers smart and savvy advice, humor, and practical tips for living with an invisible chronic illness. Do you live with a chronic, debilitating, yet invisible condition? You may feel isolated, out of step, judged, lonely, or misunderstood—and that’s on top of dealing with the symptoms of your actual illness. Take heart. You are not alone, although sometimes it can feel that way. Written by a blogger who suffers from an invisible chronic illness, Surviving and Thriving with an Invisible Chronic Illness offers peer-to-peer support to help you stay sane, be your own advocate, and get back to living your life. This compelling guide is written for anyone suffering with an illness no one can see—such as postural orthostatic tachycardia syndrome (POTS), chronic fatigue syndrome (CFS), fibromyalgia, multiple chemical sensitivity (MCS), Lyme disease, lupus, dysautonomia, or even multiple sclerosis (MP). This book will tell you everything you need to know about living with a complicated, invisible condition—from how to balance sex, dating, and relationships to handling work and school with unavoidable absences. You’ll also learn to navigate judg-y or skeptical relatives and strangers and—most importantly—manage your medical care. Suffering from a chronic illness doesn’t mean you can’t live an active, engaged life. This book will show you how.
Surviving and Thriving with an Invisible Chronic Illness: How to Stay Sane and Live One Step Ahead of Your Symptoms
Surviving and Thriving with an Invisible Chronic Illness: How to Stay Sane and Live One Step Ahead of Your Symptoms
by: Ilana Jacqueline5 : 14 : 1911 Chapters
Popular blogger Ilana Jacqueline offers smart and savvy advice, humor, and practical tips for living with an invisible chronic illness. Do you live with a chronic, debilitating, yet invisible condition? You may feel isolated, out of step, judged, lonely, or misunderstood—and that’s on top of dealing with the symptoms of your actual illness. Take heart. You are not alone, although sometimes it can feel that way. Written by a blogger who suffers from an invisible chronic illness, Surviving and Thriving with an Invisible Chronic Illness offers peer-to-peer support to help you stay sane, be your own advocate, and get back to living your life. This compelling guide is written for anyone suffering with an illness no one can see—such as postural orthostatic tachycardia syndrome (POTS), chronic fatigue syndrome (CFS), fibromyalgia, multiple chemical sensitivity (MCS), Lyme disease, lupus, dysautonomia, or even multiple sclerosis (MP). This book will tell you everything you need to know about living with a complicated, invisible condition—from how to balance sex, dating, and relationships to handling work and school with unavoidable absences. You’ll also learn to navigate judg-y or skeptical relatives and strangers and—most importantly—manage your medical care. Suffering from a chronic illness doesn’t mean you can’t live an active, engaged life. This book will show you how.

A Gut Feeling: Conquer Your Sweet Tooth by Tuning Into Your Microbiome

By: Heather Anne Wise

Chapter Count: 10

Views: 933

Novel Tags: -

Novel Type: Self-Development

0
Dead foods—devoid of any microscopic life—are causing us to feel sick, tired, and depressed. In A Gut Instinct: Conquer Your Sweet Tooth by Tuning Into Your Microbiome, Heather Wise takes you through her personal journey uncovering a hidden inner world of microflora that shapes our mood, physical health, sweet cravings, and even genes. Sweet Palate gives practical steps in rebalancing and healing our gut microbial balance to relieve stress, digestive upsets, inflammation, bloat, excess belly fat, and improve our mood. Wise offers a much sought after alternative to the complex world of fad diets and calorie counting in this easy, evidence-based guide for wellbeing. Rooted in scientific research and providing a number of healthy sweet fixes high in prebiotics and probiotic foods that support the growth of healthy gut flora, this book is a practical guide to help heal our relationship with food and tune into what our gut has been trying to tell us.
A Gut Feeling: Conquer Your Sweet Tooth by Tuning Into Your Microbiome
A Gut Feeling: Conquer Your Sweet Tooth by Tuning Into Your Microbiome
by: Heather Anne Wise7 : 49 : 4810 Chapters
Dead foods—devoid of any microscopic life—are causing us to feel sick, tired, and depressed. In A Gut Instinct: Conquer Your Sweet Tooth by Tuning Into Your Microbiome, Heather Wise takes you through her personal journey uncovering a hidden inner world of microflora that shapes our mood, physical health, sweet cravings, and even genes. Sweet Palate gives practical steps in rebalancing and healing our gut microbial balance to relieve stress, digestive upsets, inflammation, bloat, excess belly fat, and improve our mood. Wise offers a much sought after alternative to the complex world of fad diets and calorie counting in this easy, evidence-based guide for wellbeing. Rooted in scientific research and providing a number of healthy sweet fixes high in prebiotics and probiotic foods that support the growth of healthy gut flora, this book is a practical guide to help heal our relationship with food and tune into what our gut has been trying to tell us.

Coping with Anxiety: Ten Simple Ways to Relieve Anxiety, Fear, and Worry

By: Edmund Bourne

Chapter Count: 12

Views: 1.1K

Novel Tags: -

Novel Type: Self-Development

0
Relieve anxiety, fear, and worry for good! Fully revised and based in the latest research, this second edition of Coping with Anxiety includes the latest DSM updates and provides immediate, user-friendly, and effective strategies to stop anxiety at its source. If you suffer from anxiety, you may try to avoid the situations that cause you to feel uneasy. But avoidance isn’t the answer—and letting your fears and worries constantly hold you back will keep you from living the life you truly want. So, how can you learn to cope with your anxiety while it’s happening? In Coping with Anxiety, Second Edition, renowned anxiety expert and author of The Anxiety and Phobia Workbook, Edmund Bourne, offers a clinically proven, step-by-step program to help you overcome the physical, mental, and emotional symptoms of anxiety. The exercises in this book can be done in the moment, whenever you feel anxious, and will help you move past your fears and start living the life you were meant to live. Don’t let anxiety keep you one step behind. This book will show you how to face your fears, overcome panic when it happens, and take charge of your anxiety once and for all.
Coping with Anxiety: Ten Simple Ways to Relieve Anxiety, Fear, and Worry
Coping with Anxiety: Ten Simple Ways to Relieve Anxiety, Fear, and Worry
by: Edmund Bourne5 : 52 : 1412 Chapters
Relieve anxiety, fear, and worry for good! Fully revised and based in the latest research, this second edition of Coping with Anxiety includes the latest DSM updates and provides immediate, user-friendly, and effective strategies to stop anxiety at its source. If you suffer from anxiety, you may try to avoid the situations that cause you to feel uneasy. But avoidance isn’t the answer—and letting your fears and worries constantly hold you back will keep you from living the life you truly want. So, how can you learn to cope with your anxiety while it’s happening? In Coping with Anxiety, Second Edition, renowned anxiety expert and author of The Anxiety and Phobia Workbook, Edmund Bourne, offers a clinically proven, step-by-step program to help you overcome the physical, mental, and emotional symptoms of anxiety. The exercises in this book can be done in the moment, whenever you feel anxious, and will help you move past your fears and start living the life you were meant to live. Don’t let anxiety keep you one step behind. This book will show you how to face your fears, overcome panic when it happens, and take charge of your anxiety once and for all.

Purpose: The Ultimate Quest

By: Karen Hoyos

Chapter Count: 19

Views: 1.5K

Novel Tags: -

Novel Type: Self-Development

0
“When you FIND and LIVE your purpose, you discover the essence of your existence and why you are here. This will transform your life forever.”—Karen Hoyos PURPOSE: The Ultimate Quest , is designed to uncover the answers to life’s most important questions: Who am I, and why am I here? Once you know who you really are, and what your purpose is, you can travel beyond the labels in your mind and surrender to fulfill your destiny. PURPOSE features stories of Karen Hoyos’ personal challenges and victories, as well as those of her coaching clients and seminar participants. It also includes “ do now ” exercises that will transform your life immediately. Be ready to delve into your essence as you laugh, cry, become inspired, and have fun with Karen’s refreshing wit and profound wisdom. Above all, this is a book of transformation. Within these pages, you will uncover access to a new life of happiness, health, and abundance. “Karen Hoyos is a true example of success: From coming to the US with nothing, to building a multimillion dollar company, all through helping people to fulfill their purpose! The best part is that this book will show you HOW!” — Bill Walsh, America’s Business Expert “Karen’s transformational book will empower you to live your legacy and make powerful contributions to the world!” — Liz Stern, Legacy Expert, Globetrotter of 95 Countries “PURPOSE will elevate your consciousness and transform your personal and financial life forever.” — Rocio and Alfonso Martinez, Real Estate Investors
Purpose: The Ultimate Quest
Purpose: The Ultimate Quest
by: Karen Hoyos5 : 46 : 3719 Chapters
“When you FIND and LIVE your purpose, you discover the essence of your existence and why you are here. This will transform your life forever.”—Karen Hoyos PURPOSE: The Ultimate Quest , is designed to uncover the answers to life’s most important questions: Who am I, and why am I here? Once you know who you really are, and what your purpose is, you can travel beyond the labels in your mind and surrender to fulfill your destiny. PURPOSE features stories of Karen Hoyos’ personal challenges and victories, as well as those of her coaching clients and seminar participants. It also includes “ do now ” exercises that will transform your life immediately. Be ready to delve into your essence as you laugh, cry, become inspired, and have fun with Karen’s refreshing wit and profound wisdom. Above all, this is a book of transformation. Within these pages, you will uncover access to a new life of happiness, health, and abundance. “Karen Hoyos is a true example of success: From coming to the US with nothing, to building a multimillion dollar company, all through helping people to fulfill their purpose! The best part is that this book will show you HOW!” — Bill Walsh, America’s Business Expert “Karen’s transformational book will empower you to live your legacy and make powerful contributions to the world!” — Liz Stern, Legacy Expert, Globetrotter of 95 Countries “PURPOSE will elevate your consciousness and transform your personal and financial life forever.” — Rocio and Alfonso Martinez, Real Estate Investors

Joey

By: Maisey Yates

Chapter Count: 13

Views: 905

Novel Tags: -

Novel Type: Self-Development

0
This novella is also published as part of the collection SWEET HOME COWBOY. The Hathaway sisters might have grown up apart, but when they agree to move to Jasper Creek, Oregon, to revitalize their grandfather’s farm, it seems a straightforward decision. Until they meet their neighborhood cowboys… Tomboy Joey has more affinity with farm equipment than men, until a brooding cowboy changes her mind. The sisters’ feelings are anything but simple, but with the love and support of each other, they discover that a cowboy might be the sweetest thing of all about coming home.
Joey
Joey
by: Maisey Yates2 : 44 : 5813 Chapters
This novella is also published as part of the collection SWEET HOME COWBOY. The Hathaway sisters might have grown up apart, but when they agree to move to Jasper Creek, Oregon, to revitalize their grandfather’s farm, it seems a straightforward decision. Until they meet their neighborhood cowboys… Tomboy Joey has more affinity with farm equipment than men, until a brooding cowboy changes her mind. The sisters’ feelings are anything but simple, but with the love and support of each other, they discover that a cowboy might be the sweetest thing of all about coming home.

Night Bloomers: 12 Principles for Thriving in Adversity

By: Michelle Pearce

Chapter Count: 18

Views: 1.3K

Novel Tags: -

Novel Type: Self-Development

0
A clinical psychologist specializing in behavioral medicine presents a dozen practical approaches to transforming loss, pain, and suffering into positive growth and hope. Just as some flowers only bloom in the dark, so too, some people only grow by experiencing tough times. Each chapter explains an empirically based principle for handling adversity, followed by writing prompts designed to help readers experience the axiom personally. Tools such as self-reflection, meaning-making, narrative creation, benefit-finding, and inspired value-based action help readers move through their trauma toward a new exuberance for life.
Night Bloomers: 12 Principles for Thriving in Adversity
Night Bloomers: 12 Principles for Thriving in Adversity
by: Michelle Pearce7 : 32 : 5718 Chapters
A clinical psychologist specializing in behavioral medicine presents a dozen practical approaches to transforming loss, pain, and suffering into positive growth and hope. Just as some flowers only bloom in the dark, so too, some people only grow by experiencing tough times. Each chapter explains an empirically based principle for handling adversity, followed by writing prompts designed to help readers experience the axiom personally. Tools such as self-reflection, meaning-making, narrative creation, benefit-finding, and inspired value-based action help readers move through their trauma toward a new exuberance for life.

CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

By: Drew Eric Whitman

Chapter Count: 8

Views: 809

Novel Tags: -

Novel Type: Self-Development

0
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
by: Drew Eric Whitman6 : 16 : 568 Chapters
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
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