Self-Development Audiobooks - page 3

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

First featured on a British poster produced during World War II, "Keep calm and carry on" has become the mantra of millions — but exactly how to keep calm remains a difficult question for most of us. The next time you are stressed by pressures of work, overwhelmed by life's challenges, or panicked by problems that seem unsolvable, reach for this book. In LITTLE WAYS TO KEEP CALM AND CARRY ON, you'll find twenty short yet powerful lessons and anxiety-reducing techniques that will help you move past stressful moments with grace. Each lesson is so simple to learn and practice, you'll find that this pocket guide is all you really need whenever you need a little help keeping calm.

Customer Success Leads to Your Success If you liked Crucial Conversations , The Challenger Sale or books by Grant Cardone, you’ll love Closing the Sale . Guide the conversation. Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients. Closing the Sale will teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations. Turn talking into decision making. For clients, decision making can seem daunting. They may often favor the noncommittal "maybe" over the decisive "yes" or "no." Essential Secrets to Closing the Sale will teach you how to help your clients make the best possible decisions for both their business goals and your own. Customer success is your success. Closing the Sale will show you how to attain the only real success. the win-win situation. Because the more you focus on creating success for your clients, the more successful you will be. Closing the Sale will teach you the five essential skills to the sale closing process: Identify the End in Mind Decision Address Client Key Beliefs Resolve Objections Prepare the Conditions for Good Decision Making Open Purposefully, Close Powerfully

Longtime manuscript editor and Chicago Manual of Style guru Carol Fisher Saller has negotiated many a standoff between a writer and editor refusing to compromise on the “rights” and “wrongs” of prose styling. Saller realized that when these sides squared off, it was often the reader who lost. In her search for practical strategies for keeping the peace, The Subversive Copy Editor was born. Saller’s ideas struck a chord, and the little book with big advice quickly became a must-have reference for copy editors everywhere. In this second edition, Saller adds new chapters, on the dangers of allegiance to outdated grammar and style rules and on ways to stay current in language and technology. She expands her advice for writers on formatting manuscripts for publication, on self-editing, and on how not to be “difficult.” Saller’s own gaffes provide firsthand (and sometimes humorous) examples of exactly what not to do. The revised content reflects today’s publishing practices while retaining the self-deprecating tone and sharp humor that helped make the first edition so popular. Saller maintains that through carefulness, transparency, and flexibility, editors can build trust and cooperation with writers. The Subversive Copy Editor brings a refreshingly levelheaded approach to the classic battle between writers and editors. This sage advice will prove useful and entertaining to anyone charged with the sometimes perilous task of improving the writing of others.

Many of us share a shameful little secret: deep down we feel like complete frauds and are convinced that our accomplishments are the result of luck rather than skill. This is a psychological phenomenon known as 'Imposter Syndrome'. This book examines the reasons why up to 70% of us are developing this syndrome-and what we can do about it. All of us, at one point or another, have questioned our capabilities and competence. Maybe you've wondered how you got hired and, handed big job responsibilities? One recent article suggested that 70% of people "will experience at least one episode" of IS in their lives. Imposter Syndrome (also known as imposter phenomenon, fraud syndrome, or the imposter experience) is a concept describing individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a 'fraud'. The term was coined in 1978 by clinical psychologists Pauline R. Clance and Suzanne A. Imes. Despite external evidence of their competence, those exhibiting the syndrome remain convinced that they are frauds and do not deserve the success they have achieved. Proof of success is dismissed as luck, timing, or as a result of deceiving others into thinking they are more intelligent and competent than they believe themselves to be. This book presents an accessible and engaging examination of IS and how it effects us, not just at work, but as teenagers, parents and beyond. Using interactive quizzes to help you identify if you suffer and offering tips and tools to overcome your insecurities, psychologist Dr Sandi Mann will draw on her experience not only as an academic, but also as a practitioner, to present a comprehensive guide to understanding and overcoming IS.

Dead foods—devoid of any microscopic life—are causing us to feel sick, tired, and depressed. In A Gut Instinct: Conquer Your Sweet Tooth by Tuning Into Your Microbiome, Heather Wise takes you through her personal journey uncovering a hidden inner world of microflora that shapes our mood, physical health, sweet cravings, and even genes. Sweet Palate gives practical steps in rebalancing and healing our gut microbial balance to relieve stress, digestive upsets, inflammation, bloat, excess belly fat, and improve our mood. Wise offers a much sought after alternative to the complex world of fad diets and calorie counting in this easy, evidence-based guide for wellbeing. Rooted in scientific research and providing a number of healthy sweet fixes high in prebiotics and probiotic foods that support the growth of healthy gut flora, this book is a practical guide to help heal our relationship with food and tune into what our gut has been trying to tell us.

With the constant connectivity of today’s world, it’s never been easier to meet people and make new friends—but it’s never been harder to form meaningful friendships. In Frientimacy, award-winning speaker Shasta Nelson shows how anyone can form stronger, more meaningful friendships, marked by a level of trust she calls “frientimacy.” Shasta explores the most common complaints and conflicts facing female friendships today, and lays out strategies for overcoming these pitfalls to create deeper, supportive relationships that last for the long-term. Shasta is the founder of girlfriendcircles.com, a community of women seeking stronger, more fulfilling friendships, and the author of Friendships Don’t Just Happen. In Frientimacy, she teaches readers to reject the impulse to pull away from friendships that aren’t instantly and constantly gratifying. With a warm, engaging, and inspiring voice, she shows how friendships built on dedication and commitment can lead to enriched relationships, stronger and more meaningful ties, and an overall increase in mental health. Frientimacy is more than just a call for deeper connection between friends; it’s a blueprint for turning simple friendships into true bonds—and for the meaningful and satisfying relationships that come with them.

A marvel of evolution is that humans are not solely motivated by their desire to experience positive emotions. They are also motivated, and even driven to achieve, by their attempt to avoid or seek relief from negative ones. What Motivates Getting Things Done: Procrastination, Emotions, and Success explains how anxiety is like a highly motivating friend, why you should fear failure, and the underpinnings of shame, distress, and fear in the pursuit of excellence. Many successful people put things off until a deadline beckons them, while countless others can't resist the urge to do things right away. Dr. Lamia explores the emotional lives of people who are successful in their endeavors--both procrastinators and non-procrastinators alike--to illustrate how the human motivational system works, why people respond to it differently, and how everyone can use their natural style of getting things done to their advantage. The book illustrates how the different timing of procrastinators and non-procrastinators to complete tasks has to do with when their emotions are activated and what activates them. Overall, What Motivates Getting Things Done illustrates how emotions play a significant role in our style of doing, along with our way of being in the world. Readers will acquire a better understanding of the innate biological system that motivates them and how they can make the most of it in all areas of their lives.

Change The World By Changing Yourself Find answers: Today, it’s easy to get outraged by world events, frustrated by our own personal battles, and disenfranchised from government and leadership. Born of moral indignation, informed by decades of study, and seasoned by a life of devoted self-cultivation, Monk Yun Rou’s Mad Monk Manifesto has the answers we’re looking for, organically cohering personal prescriptions and calls to social and political action in one powerful document. Discover venerated wisdom: Based on ancient Chinese wisdom such as Lao Tzu’s Tao Te Ching , Mad Monk Manifesto is part tour guide to consciousness, part recipe for personal development, part prescription for environmental salvation, and part handbook for social change. In approximately 70,000 words, the book’s six chapters (framed by an introduction and afterward) follow the traditional Taoist prescription for changing the larger world by changing ourselves first. Improve yourself―and the world: In the same way ripples move away from a stone dropped into a pond, Mad Monk Manifesto begins with our personal lives, discussing topics such as diet, exercise, meditation, and mind/body practice, and spreads to our public environment, describing ideas such as what we can do to improve the community, the government, and the world. Full of everything from advice for a healthy, conscious lifestyle to suggested actions we can take to enhance the lives of friends, family, coworkers, and community members, Mad Monk Manifesto highlights spirituality and service, the goals of an awakened life. Learn something new: Each chapter of Mad Monk Manifesto is creative and fresh, offering proactive solutions in single-paragraph exhortations and prescriptions against a backdrop of lessons from Chinese history, the wisdom of ancient sages like Lao Tzu, and stories born of author Monk Yun Rou's journey from privileged Manhattanite to practicing Taoist monk. Inspirational and informative, exhortative and prescriptive, this modern Alan Watts creates a complete and immersive experience for everyone who picks up his Mad Monk Manifesto ―a portrayal of everything from the mundane to the sublime through the lens of the philosophy best known from George Lucas’ Star Wars saga, the Green Movement, and surf and hippie cultures. Emerge with a new way of seeing life, a series of concrete steps to take for personal transformation, and an action plan for working in the community to provoke change. Mad Monk Manifesto is precisely what the world needs at a time of unprecedented environmental disasters, international instability, and divisive and unreliable leadership. After reading this book, you will learn: How to relax, rectify, and rebalance life How to bolster the community and deepen culture How to effect positive change in commerce, government, power, and the environment For readers of Alan Watts, Ursula Le Guin, and Change Your Thoughts―Change Your Life by Dr. Wayne W. Dyer

Winner of the 2015 COVR Award for Best Self-Help Book! Blamestorming outlines the reasons why our daily conversations go wrong, explains how to respond when they do and provides tips on how to stop them going wrong in the first place. Based on his experience as a highly respected communications coach for international companies and business professionals, Rob Kendall provides a practical guide to achieving more rewarding and effective interactions with everyone in your life - from your boss to your partner. Rob's techniques have been proven to be effective for thousands of people from all walks of life and are presented in an illustrated step-by-step format that makes them easy to put into practice from Day One. Underpinning the book's approach to consistently having better interactions is an explanation of the warning signals that indicate when a conversation is going off track.