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Best Sellers

Looking for your next great audience? Start with GoodFM's best seller. For a focused search, click the name of your favorite novel type, such as mystery, romance, science fiction, or any theme from history to sports. You will get top bestsellers in this category. With a wide range of categories to choose from, you will find content that meets your needs, stories that match your mood, and insights that open your mind.

Mastering Fear: Harness Emotion to Achieve Excellence in Work, Health, and Relationships

By: Robert Maurer

Chapter Count: 13

Views: 1.2K

Novel Tags: -

Novel Type: Self-Development

0
Achieving and sustaining success is difficult. Why do some people struggle to get started or stay the course? Why do others seem to sabotage their hard-earned victories? What makes some people stumble and fall, when they seem to possess the requisite skills to soar? Most importantly, what can be done to change these patterns and their outcomes? Based on years of research, Mastering Fear answers these questions and many more with its surprising perspective on stress, fear, and the single most important skill necessary to achieve maximum results. Studies worldwide have tracked the lives of hundreds of individuals over decades in search of the foundations of excellence. Dr. Maurer has culled and refined this data, dispelling current myths and revealing practical strategies to maximize passion and performance in any individual, team, or organization.
Mastering Fear: Harness Emotion to Achieve Excellence in Work, Health, and Relationships
Mastering Fear: Harness Emotion to Achieve Excellence in Work, Health, and Relationships
by: Robert Maurer5 : 51 : 3813 Chapters
Achieving and sustaining success is difficult. Why do some people struggle to get started or stay the course? Why do others seem to sabotage their hard-earned victories? What makes some people stumble and fall, when they seem to possess the requisite skills to soar? Most importantly, what can be done to change these patterns and their outcomes? Based on years of research, Mastering Fear answers these questions and many more with its surprising perspective on stress, fear, and the single most important skill necessary to achieve maximum results. Studies worldwide have tracked the lives of hundreds of individuals over decades in search of the foundations of excellence. Dr. Maurer has culled and refined this data, dispelling current myths and revealing practical strategies to maximize passion and performance in any individual, team, or organization.

Mind Easing: The Three-Layered Healing Plan for Anxiety and Depression

By: Bick Wanck

Chapter Count: 14

Views: 1.0K

Novel Tags: -

Novel Type: Self-Development

0
Today more than ever, everyone must be her or his own healer, and this is especially true in the management of anxiety and depression. In the first major conceptual leap in mental health care in forty years, Mind Easing's Three-Layered Healing Plan harmonizes wellness approaches, therapy, and, when needed, medicine into a safe and effective plan tailored to the needs and wishes of the individual. Written by noted psychiatrist Bick Wanck, MD, one of the founders of the American Academy of Addiction Psychiatry and an experienced clinician, writer, and educator, Mind Easing shows how to relieve and often resolve anxiety and depression by assisting the mind's natural ability to heal. Along with non-medicinal healing methods, Mind Easing shows how to use psychiatric medicine (if needed) safely and effectively as part of a mindfully constructed healing plan. Because some psychiatric medicines can blunt feelings and dull thinking, they can impede the flow of healing and interfere with the pleasures of living. Mind Easing suggests when and how psychiatric medicines may be stopped when they are counterproductive to healing. Mind Easing presents a comprehensive Three-Layered Healing Plan for anxiety and depression. Some readers will find all they need in Layer One: Enhancement of Healing without needing the help of a professional. Others will benefit from Layer Two: Guidance which describes how psychotherapy, body and energy work, and spiritual guidance may be used to assist healing. Those readers who experience severe anxiety and depression will find helpful information in Layer Three: Restoration of Healing. where Dr. Wanck explains the concepts of "soft" and "hard" anxiety and depression. Soft anxiety and depression are generally caused by stressful current life events or past genetically inherited conditions or by physiologic hardening of symptoms resulting from persistent or severe adversity or trauma.
Mind Easing: The Three-Layered Healing Plan for Anxiety and Depression
Mind Easing: The Three-Layered Healing Plan for Anxiety and Depression
by: Bick Wanck7 : 56 : 2314 Chapters
Today more than ever, everyone must be her or his own healer, and this is especially true in the management of anxiety and depression. In the first major conceptual leap in mental health care in forty years, Mind Easing's Three-Layered Healing Plan harmonizes wellness approaches, therapy, and, when needed, medicine into a safe and effective plan tailored to the needs and wishes of the individual. Written by noted psychiatrist Bick Wanck, MD, one of the founders of the American Academy of Addiction Psychiatry and an experienced clinician, writer, and educator, Mind Easing shows how to relieve and often resolve anxiety and depression by assisting the mind's natural ability to heal. Along with non-medicinal healing methods, Mind Easing shows how to use psychiatric medicine (if needed) safely and effectively as part of a mindfully constructed healing plan. Because some psychiatric medicines can blunt feelings and dull thinking, they can impede the flow of healing and interfere with the pleasures of living. Mind Easing suggests when and how psychiatric medicines may be stopped when they are counterproductive to healing. Mind Easing presents a comprehensive Three-Layered Healing Plan for anxiety and depression. Some readers will find all they need in Layer One: Enhancement of Healing without needing the help of a professional. Others will benefit from Layer Two: Guidance which describes how psychotherapy, body and energy work, and spiritual guidance may be used to assist healing. Those readers who experience severe anxiety and depression will find helpful information in Layer Three: Restoration of Healing. where Dr. Wanck explains the concepts of "soft" and "hard" anxiety and depression. Soft anxiety and depression are generally caused by stressful current life events or past genetically inherited conditions or by physiologic hardening of symptoms resulting from persistent or severe adversity or trauma.

Surviving and Thriving with an Invisible Chronic Illness: How to Stay Sane and Live One Step Ahead of Your Symptoms

By: Ilana Jacqueline

Chapter Count: 11

Views: 1.1K

Novel Tags: -

Novel Type: Self-Development

0
Popular blogger Ilana Jacqueline offers smart and savvy advice, humor, and practical tips for living with an invisible chronic illness. Do you live with a chronic, debilitating, yet invisible condition? You may feel isolated, out of step, judged, lonely, or misunderstood—and that’s on top of dealing with the symptoms of your actual illness. Take heart. You are not alone, although sometimes it can feel that way. Written by a blogger who suffers from an invisible chronic illness, Surviving and Thriving with an Invisible Chronic Illness offers peer-to-peer support to help you stay sane, be your own advocate, and get back to living your life. This compelling guide is written for anyone suffering with an illness no one can see—such as postural orthostatic tachycardia syndrome (POTS), chronic fatigue syndrome (CFS), fibromyalgia, multiple chemical sensitivity (MCS), Lyme disease, lupus, dysautonomia, or even multiple sclerosis (MP). This book will tell you everything you need to know about living with a complicated, invisible condition—from how to balance sex, dating, and relationships to handling work and school with unavoidable absences. You’ll also learn to navigate judg-y or skeptical relatives and strangers and—most importantly—manage your medical care. Suffering from a chronic illness doesn’t mean you can’t live an active, engaged life. This book will show you how.
Surviving and Thriving with an Invisible Chronic Illness: How to Stay Sane and Live One Step Ahead of Your Symptoms
Surviving and Thriving with an Invisible Chronic Illness: How to Stay Sane and Live One Step Ahead of Your Symptoms
by: Ilana Jacqueline5 : 14 : 1911 Chapters
Popular blogger Ilana Jacqueline offers smart and savvy advice, humor, and practical tips for living with an invisible chronic illness. Do you live with a chronic, debilitating, yet invisible condition? You may feel isolated, out of step, judged, lonely, or misunderstood—and that’s on top of dealing with the symptoms of your actual illness. Take heart. You are not alone, although sometimes it can feel that way. Written by a blogger who suffers from an invisible chronic illness, Surviving and Thriving with an Invisible Chronic Illness offers peer-to-peer support to help you stay sane, be your own advocate, and get back to living your life. This compelling guide is written for anyone suffering with an illness no one can see—such as postural orthostatic tachycardia syndrome (POTS), chronic fatigue syndrome (CFS), fibromyalgia, multiple chemical sensitivity (MCS), Lyme disease, lupus, dysautonomia, or even multiple sclerosis (MP). This book will tell you everything you need to know about living with a complicated, invisible condition—from how to balance sex, dating, and relationships to handling work and school with unavoidable absences. You’ll also learn to navigate judg-y or skeptical relatives and strangers and—most importantly—manage your medical care. Suffering from a chronic illness doesn’t mean you can’t live an active, engaged life. This book will show you how.

From Cradle to Classroom: A Guide to Special Education for Young Children

By: Anne E. Mead

Chapter Count: 13

Views: 1.0K

Novel Tags: -

Novel Type: Self-Development

0
From Cradle to Classroom: A Guide to Special Education for Young Children is a book written for regular and special education teachers, school administrators, school psychologists, related educational personnel, day care providers, parents, graduate students, and policy makers who work on behalf of infants, toddlers, and preschoolers to ensure they are ready for formal education when they reach age 5. It reflects a keen understanding that early interventions are most effective in reducing the potential for special education or other support services later in a child’s development. Research shows the benefits of investing in early intervention and high-quality preschool as a way to mitigate educational gaps in learning and to improve the development of children across all domains (Executive Office of the President of the United States, 2015; Lynch & Vaghul, 2015; Yoshikawa et al., 2013). Throughout the book, readers will find strategies to help atypical children navigate the world as they move from infancy to toddlerhood, and to preschool and beyond. The chapters dig deep and offer expansive understandings of the components necessary to ensure young children, especially those with exceptionalities, become successful students.
From Cradle to Classroom: A Guide to Special Education for Young Children
From Cradle to Classroom: A Guide to Special Education for Young Children
by: Anne E. Mead5 : 36 : 3913 Chapters
From Cradle to Classroom: A Guide to Special Education for Young Children is a book written for regular and special education teachers, school administrators, school psychologists, related educational personnel, day care providers, parents, graduate students, and policy makers who work on behalf of infants, toddlers, and preschoolers to ensure they are ready for formal education when they reach age 5. It reflects a keen understanding that early interventions are most effective in reducing the potential for special education or other support services later in a child’s development. Research shows the benefits of investing in early intervention and high-quality preschool as a way to mitigate educational gaps in learning and to improve the development of children across all domains (Executive Office of the President of the United States, 2015; Lynch & Vaghul, 2015; Yoshikawa et al., 2013). Throughout the book, readers will find strategies to help atypical children navigate the world as they move from infancy to toddlerhood, and to preschool and beyond. The chapters dig deep and offer expansive understandings of the components necessary to ensure young children, especially those with exceptionalities, become successful students.

City of Incurable Women

By: Maud Casey

Chapter Count: 16

Views: 903

Novel Tags: -

Novel Type: Self-Development

0
In a fusion of fact and fiction, nineteenth-century women institutionalized as hysterics reveal what history ignored “ City of Incurable Women is a brilliant exploration of the type of female bodily and psychic pain once commonly diagnosed as hysteria—and the curiously hysterical response to it commonly exhibited by medical men. It is a novel of powerful originality, riveting historical interest, and haunting lyrical beauty.” — Sigrid Nunez , author of The Friend and What Are You Going Through “Where are the hysterics, those magnificent women of former times?” wrote Jacques Lacan. Long history’s ghosts, marginalized and dispossessed due to their gender and class, they are reimagined by Maud Casey as complex, flesh-and-blood people with stories to tell. These linked, evocative prose portraits, accompanied by period photographs and medical documents both authentic and invented, poignantly restore the humanity to the nineteenth-century female psychiatric patients confined in Paris’s Salpêtrière hospital and reduced to specimens for study by the celebrated neurologist Jean-Martin Charcot and his male colleagues. Maud Casey is the author of five books of fiction, including The Man Who Walked Away , and a work of nonfiction, The Art of Mystery: The Search for Questions . A Guggenheim Fellow and recipient of the St. Francis College Literary Prize, she teaches at the University of Maryland.
City of Incurable Women
City of Incurable Women
by: Maud Casey2 : 58 : 1116 Chapters
In a fusion of fact and fiction, nineteenth-century women institutionalized as hysterics reveal what history ignored “ City of Incurable Women is a brilliant exploration of the type of female bodily and psychic pain once commonly diagnosed as hysteria—and the curiously hysterical response to it commonly exhibited by medical men. It is a novel of powerful originality, riveting historical interest, and haunting lyrical beauty.” — Sigrid Nunez , author of The Friend and What Are You Going Through “Where are the hysterics, those magnificent women of former times?” wrote Jacques Lacan. Long history’s ghosts, marginalized and dispossessed due to their gender and class, they are reimagined by Maud Casey as complex, flesh-and-blood people with stories to tell. These linked, evocative prose portraits, accompanied by period photographs and medical documents both authentic and invented, poignantly restore the humanity to the nineteenth-century female psychiatric patients confined in Paris’s Salpêtrière hospital and reduced to specimens for study by the celebrated neurologist Jean-Martin Charcot and his male colleagues. Maud Casey is the author of five books of fiction, including The Man Who Walked Away , and a work of nonfiction, The Art of Mystery: The Search for Questions . A Guggenheim Fellow and recipient of the St. Francis College Literary Prize, she teaches at the University of Maryland.

Blending Families: Merging Households with Kids 8-18

By: Trevor Crow Mullineaux

Chapter Count: 12

Views: 1.4K

Novel Tags: -

Novel Type: Self-Development

0
Blending Families responds to the need for a book that explores step-parenting by starting with the marriage as the central relationship in a new blended family unit. Just as you are better able to help your child in an airplane emergency if you put your oxygen mask on first, you are better able to blend two families if you take care of the marriage first. Starting with a discussion of attachment styles, the authors explore how those styles translate into the new family unit when trying to forge a new marriage while parenting tween and teen children in a family unit that is new to them as well. They provide parenting guidance premised on the fact that parenting occurs within a context, and in this case, a context that is unfamiliar territory for everyone involved. Using true stories throughout, they explore the variety of challenges that may arise, such as sibling rivalry, puberty, dating, emotional and intellectual differences, and preferential treatment, and offer suggestions for overcoming obstacles to fully blending. By focusing the light on the marriage as the most important source of stability, the authors encourage readers to develop a style of parenting that works for everyone and brings a sense of unity and strength to the household.
Blending Families: Merging Households with Kids 8-18
Blending Families: Merging Households with Kids 8-18
by: Trevor Crow Mullineaux7 : 50 : 4012 Chapters
Blending Families responds to the need for a book that explores step-parenting by starting with the marriage as the central relationship in a new blended family unit. Just as you are better able to help your child in an airplane emergency if you put your oxygen mask on first, you are better able to blend two families if you take care of the marriage first. Starting with a discussion of attachment styles, the authors explore how those styles translate into the new family unit when trying to forge a new marriage while parenting tween and teen children in a family unit that is new to them as well. They provide parenting guidance premised on the fact that parenting occurs within a context, and in this case, a context that is unfamiliar territory for everyone involved. Using true stories throughout, they explore the variety of challenges that may arise, such as sibling rivalry, puberty, dating, emotional and intellectual differences, and preferential treatment, and offer suggestions for overcoming obstacles to fully blending. By focusing the light on the marriage as the most important source of stability, the authors encourage readers to develop a style of parenting that works for everyone and brings a sense of unity and strength to the household.

Love Lost, Love Found: A Woman's Guide to Letting Go of the Past and Finding New Love

By: Tatiana Jerome

Chapter Count: 13

Views: 1.4K

Novel Tags: -

Novel Type: Self-Development

0
Blindsided by a breakup, and asking herself the usual why, how, what questions, Tatiana Jerome went online. She used social media as a way to uplift and empower herself by venting but also working through her own part in the relationship’s demise. Her posts struck a chord with thousands and then hundreds of thousands of readers — no surprise since most (approximately 85 percent) relationships end. Jerome’s action plan — “crowd-tested” by her many online followers — walks readers through a clear-eyed view of why the break-up happened, what NOT to do on the rebound, and how to start over. Starting over involves rebuilding one’s self-esteem by caring for oneself in body, mind and spirit. Jerome’s posts spread online because she shares these ideas with a winning combination of sympathetic best friend, straight-shooting counselor, and inspiring cheerleader. This is for anyone who has loved, lost, and wants to love again — only better and smarter.
Love Lost, Love Found: A Woman's Guide to Letting Go of the Past and Finding New Love
Love Lost, Love Found: A Woman's Guide to Letting Go of the Past and Finding New Love
by: Tatiana Jerome4 : 28 : 4513 Chapters
Blindsided by a breakup, and asking herself the usual why, how, what questions, Tatiana Jerome went online. She used social media as a way to uplift and empower herself by venting but also working through her own part in the relationship’s demise. Her posts struck a chord with thousands and then hundreds of thousands of readers — no surprise since most (approximately 85 percent) relationships end. Jerome’s action plan — “crowd-tested” by her many online followers — walks readers through a clear-eyed view of why the break-up happened, what NOT to do on the rebound, and how to start over. Starting over involves rebuilding one’s self-esteem by caring for oneself in body, mind and spirit. Jerome’s posts spread online because she shares these ideas with a winning combination of sympathetic best friend, straight-shooting counselor, and inspiring cheerleader. This is for anyone who has loved, lost, and wants to love again — only better and smarter.

Little Ways to Keep Calm and Carry On: Twenty Lessons for Managing Worry, Anxiety and Fear

By: Mark A. Reinecke

Chapter Count: 26

Views: 1.3K

Novel Tags: -

Novel Type: Self-Development

0
First featured on a British poster produced during World War II, "Keep calm and carry on" has become the mantra of millions — but exactly how to keep calm remains a difficult question for most of us. The next time you are stressed by pressures of work, overwhelmed by life's challenges, or panicked by problems that seem unsolvable, reach for this book. In LITTLE WAYS TO KEEP CALM AND CARRY ON, you'll find twenty short yet powerful lessons and anxiety-reducing techniques that will help you move past stressful moments with grace. Each lesson is so simple to learn and practice, you'll find that this pocket guide is all you really need whenever you need a little help keeping calm.
Little Ways to Keep Calm and Carry On: Twenty Lessons for Managing Worry, Anxiety and Fear
Little Ways to Keep Calm and Carry On: Twenty Lessons for Managing Worry, Anxiety and Fear
by: Mark A. Reinecke2 : 20 : 5126 Chapters
First featured on a British poster produced during World War II, "Keep calm and carry on" has become the mantra of millions — but exactly how to keep calm remains a difficult question for most of us. The next time you are stressed by pressures of work, overwhelmed by life's challenges, or panicked by problems that seem unsolvable, reach for this book. In LITTLE WAYS TO KEEP CALM AND CARRY ON, you'll find twenty short yet powerful lessons and anxiety-reducing techniques that will help you move past stressful moments with grace. Each lesson is so simple to learn and practice, you'll find that this pocket guide is all you really need whenever you need a little help keeping calm.

The Handbook for a Happy Cat: Speak Their Language, Decode Their Quirks, and Meet Their Needs—So They'll Love You Back!

By: Liesbeth Puts

Chapter Count: 63

Views: 1.4K

Novel Tags: -

Novel Type: Self-Development

0
Give your best friend more purr and pounce with this whiskers-to-tail guide to the good life! One reason we’re wild for cats is that our cats are still wild at heart. On our laps, they’re purring lovebugs, but on the prowl, they’re fearsome hunters—with territorial instincts to match. The Handbook for a Happy Cat takes us inside the feline mind to decode what our cats really want in life and how they try to tell us. You’ll learn: Why a bigger water bowl does away with “whisker stress” How to move like a mouse for maximum fun at playtime Skills to teach your kitten for a lifetime of easy vet visits, grooming, and more Subtle signs of stress such as excessive scent-marking and lip-licking How to tell frolic from fighting in the multi-cat household (and how to give frenemies a fresh start) What makes a scratching post so tempting that your sofa will be spared How to reassure a spooked cat with the “slow blink” Why it’s pointless to “punish” a cat—but training is possible! Certified behaviorist Liesbeth Puts traces every feline mystery to cats’ natural behavior and needs. A happy cat is a cat who can be herself!
The Handbook for a Happy Cat: Speak Their Language, Decode Their Quirks, and Meet Their Needs—So They'll Love You Back!
The Handbook for a Happy Cat: Speak Their Language, Decode Their Quirks, and Meet Their Needs—So They'll Love You Back!
by: Liesbeth Puts5 : 21 : 3063 Chapters
Give your best friend more purr and pounce with this whiskers-to-tail guide to the good life! One reason we’re wild for cats is that our cats are still wild at heart. On our laps, they’re purring lovebugs, but on the prowl, they’re fearsome hunters—with territorial instincts to match. The Handbook for a Happy Cat takes us inside the feline mind to decode what our cats really want in life and how they try to tell us. You’ll learn: Why a bigger water bowl does away with “whisker stress” How to move like a mouse for maximum fun at playtime Skills to teach your kitten for a lifetime of easy vet visits, grooming, and more Subtle signs of stress such as excessive scent-marking and lip-licking How to tell frolic from fighting in the multi-cat household (and how to give frenemies a fresh start) What makes a scratching post so tempting that your sofa will be spared How to reassure a spooked cat with the “slow blink” Why it’s pointless to “punish” a cat—but training is possible! Certified behaviorist Liesbeth Puts traces every feline mystery to cats’ natural behavior and needs. A happy cat is a cat who can be herself!

CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

By: Drew Eric Whitman

Chapter Count: 8

Views: 819

Novel Tags: -

Novel Type: Self-Development

0
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
by: Drew Eric Whitman6 : 16 : 568 Chapters
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
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