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The Illusion of Invincibility: The Rise and Fall of Organizations Inspired by the Incas of Peru
The Illusion of Invincibility: The Rise and Fall of Organizations Inspired by the Incas of Peru
Paul Williams Business&Careers
A GLIMPSE BEHIND THE FACADE OF SUCCESS In The Illusion of Invincibility , Paul Williams and Andreas Krebs take a no-punches-held look at the stories we tell ourselves about business success. The rags-to-riches tale is tempting, but we don’t have to search far to see that most organizations rise for a time, only to experience a dramatic fall from grace. Just look at some of the companies that used to be household names: Nokia, AOL, Pan Am, Woolworth and Blockbuster. Move from good to great: You’ll learn the secrets to clear-eyed, value-driven leadership with stories from top managers from international companies, major family businesses, start-ups, consulting firms, the public sector, and NGOs. They offer lessons on how to be a successful and reflective boss in an age of digitization and disruption. Each chapter includes a “stress test” to help you to take an honest look at your own organization and yourself. Can leaders today be inspired by the Incas? You may be surprised. When the authors added a few days to a business trip to Peru, instead of relaxing, they found themselves exploring one of the greatest civilizations in human history...with unexpected lessons about successful businesses and great leadership. The Illusion of Invincibility examines the why of success and failure. It’s a smart, funny, and radical look at how to build and sustain a great organization, inspired by those who have done it well...in today's world and five hundred years ago.
0765 viewsCompleted
Reduce, Reuse, Reimagine: Sorting Out the Recycling System
Reduce, Reuse, Reimagine: Sorting Out the Recycling System
Ecosystems require balance to survive, and when that balance is compromised, as in the extinction of a resource or a species, disaster can fall onto the system as a whole. This vital management of resources can be seen in economic systems, as well. A healthy ecosystem is like a healthy economy, with competing mechanics inadvertently working in concert to sustain itself. In both of these worlds, we observe that when a healthy distribution of resources is achieved, systems can not only function, but flourish. The United States’ recycling system has the potential to create over one million new jobs and remove a massive amount of greenhouse gases from the atmosphere. A functional recycling system can also save money by providing manufacturers with high quality materials to generate new items. However, this potential has yet to be embraced. Unlike the layers of systems seen in a thriving and healthy forest, our recycling system is bottlenecked, clustered, and contaminated. How can the United States – one of the leading nations on innovation and technology – lag behind in the most obvious of resource recovery systems? Where in the history of recycling did we veer so far off course as to continue hovering at a dismal 34% recycling rate, while other nations have rates double that or more? In the years following World War II there was a rise in recycling efforts but in recent years there has been a great decline. Americans want to recycle, and to know that their actions make a difference. They want confirmation that their time spent sorting recyclables from trash isn’t wasted. But while we see many efforts to support recycling much of our waste still ends up in landfills. Throughout Reduce, Reuse, Re-imagine, Beth Porter provides a great resources about recycling, explaining the complexity, guiding individual action, and contextualizing its history. This book reveals how we arrived at this state of dysfunction, and what steps we need to employ to be an active participant in strengthening our recycling system. Nature knows how to recycle itself, decomposing waste back into the soil to continue the circle of growth. We should follow its lead.
0734 viewsCompleted
Unbox Your Life: Curbing Chronic Complainers, Living Life Liberated, and Other Secrets to Success
Unbox Your Life: Curbing Chronic Complainers, Living Life Liberated, and Other Secrets to Success
You will be known by the company you keep! Successfully steer your own life instead of having it determined by others, advises Tobias Beck in this German bestseller narrated in his pithy, to-the-point style. Tobias provides the coaching needed to liberate ourselves from chronic complainers. Killjoys, energy vampires, and chronic complainers. Everyone knows a Debbie Downer, moaning the whole day long because nothing ever goes right. The weather is miserable, it’s Monday, and to top it all off, the doughnut has a hole! Tobias shows us a way out: simply not to bother with such acquaintances at all. Positive thinking for peak performance. Polarizing, provocative and exaggerated, the Liberated® philosophy urges readers to free themselves from negative people in order to live successfully and authentically. With success factors based on 15 years of personal experience in the field of personality development and behavioral psychology, you’ll learn how to: Think in terms of chances and opportunities rather than problems and risks Motivate yourself, forge your own path, and let yourself be guided by your dreams and vision Seek out people who support you and who let you grow and move forward Amusing stories, funny illustrations, and proven techniques. With success stories that are as entertaining as they are instructive, this book is as easy to read as it is unconventional. Part workbook and part self-help and nonfiction, this narrative book includes funny comics to illustrate proven-to-work strategies. If you enjoyed books like The Four Agreements, The Subtle Art of Not Giving a F*ck, The Empath’s Survival Guide, and The 5 Types of People Who Can Ruin Your Life, then you’ll love Unbox Your Life.
0677 viewsCompleted
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0546 viewsCompleted
The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss
The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss
Jeanne Yocum all
Anyone who opts for self-employment quickly learns that succeeding as your own boss is no walk in the park. While professional freedom has many, many joys, it also involves significant risks. If you’re considering self-employment, or you’re already self-employed, The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss alerts you to the challenges involved and provides proven strategies for surmounting these obstacles and succeeding. You’ll also learn what you need to put in place before taking the leap to being your own boss to help assure your success. Working for yourself offers personal freedoms and rewards, but the road can curve or travel uphill at times. Here, Jeanne Yocum shares eight key behaviors that impede success and provides proven solutions for the various obstacles that might cross your path, including unreasonable client demands, slow payers, unexpected client defections, daily schedules, health and financial planning, and the feelings of isolation that can sometimes accompany working on your own. Unlike many books that provide only a rose-colored view of self-employment, this book gives a full, realistic view of what being your own boss is actually like. By learning about the ups and downs that come with being in charge of your own livelihood, you will be better able to handle the demands of self-employment and succeed on your own terms.
0454 viewsCompleted
The Cowboy's Word: Coyote Cowboys of Montana, Book One
The Cowboy's Word: Coyote Cowboys of Montana, Book One
Sinclair Jayne Romance Love
The Coyote Cowboys each made a vow to a fallen comrade and have one year to carry out their task… Local hero Remington Cross has only painful memories of Marietta, Montana. He may want ranch work, but he’ll take it anywhere but here. Still, loyalty brings Remy to Marietta determined to locate Jace’s godchild, ensure his physical and financial security, then close this chapter for good. But a smoldering encounter with a beautiful bartender threatens his timeline and heart, and when he discovers Jace’s godchild is at risk, he enlists the aid of the enigmatic beauty who’s more no-strings than he is. Shane Knight is no stranger to secrets, and she can tell the haunted ex-soldier is hiding plenty. She’s finished trying to fix wounded bad boys, and after her broken engagement, her heart’s permanently off-limits. When Shane jumps boots first into a red-hot one-night stand, she never anticipates getting tangled up with a sexy cowboy and a child who needs them. It’s a chance for love, family, and a fresh start for them both, but will secrets break the fragile thread of their new beginning?
0371 viewsCompleted

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