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FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

As the foremost researcher in the area of correlating mindset with a variety of organizational learning factors, having performed a survey validation study of the Mindset Works, Inc. What’s My School Mindset? Survey and the Project for Educational Research That Scales (PERTS) academic mindset survey, the author has discovered links between the philosophical positions one holds and the theory of mind that describes what makes humans different from animals. This book proposes that the ability to recognize and respond to the differences between what we “see” and others “see” is the key reason for individuals, groups, and organizations to succeed or to fail. How we perceive differences and respond to them changes the way our brain develops and how our systems are designed. This book provides strategies for supporting continuous development and growth in individuals, in group dynamics, and in system/organizational development using the most current understanding and propositions of theories of mind. Our theories of physics are expanding through Newtonian, Classical, on to Quantum. Our technologies are expanding from simple tools, to industrialization, to digital information systems, and on to holographic imagery and virtual realities. Biological understandings have grown from magical beliefs about life, through static views of fixed DNA, to cloning, and the potential to regenerate organs and extend life. Our world is in need of an update on the social transformations occurring in human understanding that apply to addressing key issues of our day. This book revisits the concepts discussed in mindset theory and reframes it with a larger, more inclusive potential for understanding our world that empowers our ability for personal choice to improve our lives.

After being secretly married for three years, Holly Sinclair's husband suddenly asks for a divorce. She hides the pain and leaves after taking the money he gives her. From that day on, her life goes uphill. She restores precious masterpieces and determines their authenticity. The world of vintage pieces is her oyster.After the divorce, a certain ex-husband is filled with regret when he sees Holly on TV, showing off her skills. He turns into her loyal fan and chases her around the world. "I'll give you my heart and soul, babe. Please, come back to me."Holly says, "Sorry, but I'm busy. I have too much to do!"Later, she meets the man who saved her when she was younger. On the day of her wedding, she receives some horrible news. She leaves her groom at the altar and mourns her ex-husband's supposed death. Pain is all she feels.Then, her ex-husband suddenly shows up, wounded but alive, and gets on one knee before her while holding out a diamond ring. "Let's remarry, babe!"

“You have to reject her.” Amelia heard her twin say to her boyfriend. As the ignored daughter of the Alpha, Amelia has been bullied by her twin since little. She knew it was all because she wasn’t as talented and didn’t shift like her twin did. Still, getting rejected by the only love of her life was too much to bear. Amelia accepted her father’s order and set out for college in a neighbouring pack, not knowing a group of wolves were sent to get rid of her for good. At the critical moment, her only way out was get into the pack of the most feared Alpha, the King that ruled the darkness, the one who had killed his own father to take the throne. *** This novel is created by didi.adeyemi from an editor's outline. The novel is copyright Ideaink Six Cats.

What happens when an all-business alpha plans to marry his chosen mate, but smells the most intoxicating fruity scent that belongs to his curvy mating ceremony planner? The confident plus size Ji'lahni Nelson, her two cousins and their best friend, own a successful Wedding planning company along with a dance self-defense workout studio. When they're asked by their new friend, who is like a mother to them, to plan her sons' wedding, I mean mating ceremony, what will happen when the sassy plus size women steps into a world of werewolves? Let's find out!

My name is Scarlett. I’m a bargirl, nothing else. Night after night, I drink the bar dry, accompanying wealthy customers, just to make ends meet. I thought this was my fate, that I was meant to waste the best years of my life like this. One night, an accident happened. I fled for my life. 'This is it. They are going to beat me to death.' I thought. That was until he came into my life. The man who saved me. TRIGGER WARNING: This story contains content that some may find disturbing.

Fifteen years ago, Jase was Nikki's student He and his Wolf have always wanted her. Now Nikki is rejuvenated and looks 20 years younger. She's finally available...but she's also in danger. Can Jase save his Fated Mate from the evil that stalks her? Read Big, Bad Wolf to find out... As a senior in high school, Jase Saunders was a bad boy--the kind of kid who's headed straight to prison by way of suspension. There was only one teacher who understood him--only one who cared enough to help him turn his life around. That teacher was Nikki Robinson and not only was she caring and kind, she was beautiful. She was also the only woman Jase ever wanted to claim as his mate--too bad she was married and fifteen years his senior.Fast forward fifteen years and Nikki has lost her husband and moved into middle age. She sees nothing but sorrow ahead of her...and then her life is changed completely. When the mysterious Mr. X breaks into her house and injects her with a compound that activates her latent Shifter Gene, she finds herself suddenly thrust into Regeneration. Managing to escape her attacker, she rushes onto the street...and straight into Jase's muscular arms.Now Nikki must deal with the fact that she looks and feels twenty years younger and she's being protected by her old student. She tries to tell herself that Jase is just being nice but she doesn't realize that the Wolf Shifter has never forgotten her kindness to him...or the fire he felt for her. Can she stay away from the nefarious Mr. X, who wants her blood for an evil ritual? And will she let herself fall for the troubled boy who is now a man?You'll have to read Big, Bad Wolf to find out...