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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
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Obsessive CEO's Sinful Wife
Obsessive CEO's Sinful Wife
The fiancee of the wealthiest man in the city, Jackson Valor, had died. The perpetrator of the car accident that killed her, Serenity Lewis, was sentenced to three years in prison.After her release from prison, Serenity unexpectedly gets entangled with Jackson.Serenity knelt on the ground as she pleaded, "Jackson, please spare me."Jackson simply smiled and replied, "Woman, I'll never let you off."Rumors have it that Jackson was a cold-hearted man, but he fell in love with a former inmate who was working as a sanitation worker. However, when the truth about the car accident three years ago surfaced, it destroyed all of Serenity's love for Jackson, and she ran from his side.Years later, Jackson knelt before her as he said, "As long as you return to my side, Serenity, anything is possible."Serenity coldly looked at him and spat out, "Then go to hell."
093 viewsOngoing
The Vanishing of Carolyn Wells: Investigations into a Forgotten Mystery Author
The Vanishing of Carolyn Wells: Investigations into a Forgotten Mystery Author
Rebecca Rego Barry all
The Vanishing of Carolyn Wells is the first biography of one of the “lost ladies” of detective fiction who wrote more than eighty mysteries and hundreds of other works between the 1890s and the 1940s. Carolyn Wells (1862–1942) excelled at writing country house and locked-room mysteries for a decade before Agatha Christie entered the scene. In the 1920s, when she was churning out three or more books annually, she was dubbed “about the biggest thing in mystery novels in the US.” On top of that, Wells wielded her pen in just about every literary genre, producing several immensely popular children’s books and young adult novels; beloved anthologies; and countless stories, prose, and poetry for magazines such as Thrilling Detective, Life, The Saturday Evening Post, Harper’s, and The New Yorker. All told, Wells wrote over 180 books. Some were adapted into silent films, and some became bestsellers. Yet a hundred years later, she has been all but erased from literary history. Why? How? This investigation takes us on a journey to Rahway, New Jersey, where Wells was born and is buried; to New York City’s Upper West Side, where she spent her final twenty-five years; to the Library of Congress, where Carolyn’s world-class collection of rare books now resides; and to many other public and private collections where exciting discoveries unfolded. Part biography and part sleuthing narrative, The Vanishing of Carolyn Wells recovers the life and work of a brilliant writer who was considered one of the funniest, most talented women of her time.
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