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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0589 viewsCompleted
Sweet Gone South: Love Gone South 1
Sweet Gone South: Love Gone South 1
Alicia Hunter Pace all
Chocolatier Lanie Heaven has good friends, a booming business, and the adoration of the citizens of Merritt, Alabama. But she also has a secret. After the devastating breakup with her long time college boyfriend, she lost a baby and the hope of ever having a child - the thing she desires above all else. Though still grief-stricken eighteen months after the accident that killed his wife and best friend, Judge Luke Avery is lonely for the company of someone other than his three-year-old daughter, Emma. When Luke moves into the apartment above Lanie's candy shop, Lanie and Emma fall in love at first sight and Luke finds himself along for the ride. It's so easy for the three of them to slip into a life as sweet as the candy in Lanie's shop. But when Emma calls Lanie Mommy, Luke realizes things have gone too far; he has to propose to Lanie or walk away. He isn't ready for marriage, but engaged isn't married. Lanie eagerly accepts but as the evidence stacks up, she must accept that Luke's love is not equal to her own. Can Luke find a way to slay his demons before the sweet life they have created goes completely south?
0576 viewsCompleted
Disorderly Men: A Novel
Disorderly Men: A Novel
ONE OF QUEER FORTY'S BEST PRIDE READS FOR SUMMER 2023! Three gay men in pre-Stonewall New York City find their fates thrown together in the police raid of a Village bar. Roger Moorhouse is a Wall Street banker and Westchester family man with a preciously guarded secret. As the shouting begins and flashlights blaze in his face, the life he’s carefully curated over the years―a fancy new office overlooking lower Broadway, a house in Beechmont Woods, his wife and children―is about to come crashing down around him. Columbia literature professor Julian Prince lives a comparatively uncloseted life when he finds his first committed relationship tested to its limits. How could he explain to Gus, a fearless young artist, that he couldn’t stay with him that weekend because the woman who was still technically Julian’s fiancée would be visiting? But when Gus is struck unconscious by a police baton, Julian comes out of hiding to protect him, even if exposure means losing everything. For Danny Duffy, an Irish kid from the Bronx with a sassy mouth and a diverse group of friends, the raid is a galvanizing, Spartacus moment. Danny doesn’t have too much left to lose; his family has just disowned him. But once his name appears in the newspaper, he’ll be fired from his job at Sloan’s Supermarket, where he’s risen to assistant manager of produce, and begin a journey that veers between political enlightenment and violent revenge. The three men find themselves in a police wagon together, their hidden lives threatened to be revealed to the world. Blackmail, a private investigator, Gus’s disappearance, and Danny’s quest for retribution propel Disorderly Men to its piercing conclusion, as each man meets the boundaries of his own fear, love, and shame. The stakes for each are different, but all of them confront a fundamental question: How much happiness is he allowed to have . . . and what share of it will he lay claim to?
0576 viewsCompleted
HIRED AS A BILLIONAIRE'S WIFE
HIRED AS A BILLIONAIRE'S WIFE
BOOK 1 She needs money. He needs a wife. The situation is a win-win for Anastasia and Caleb. To save her family, Anastasia signed a contract to marry Caleb for a year. Starting from a contract marriage, will it end up in a real marriage? Amidst the challenges, will they break a rule from the contract to survive in this marriage? or will they end up losing each other? ********************** BOOK 2 To gain freedom from her overprotective parents' hands, the sunshine Thalia Carter refused to have her internship at her family's company. In the end, she got accepted into a company she didn't expect.  As soon as he saw her resume, the grumpy Damon Kane immediately approved her internship. Not because he was fond of her but because he literally hated her surname. He plans to make her life a living hell. Hate filled the office, but what happens if love blooms without their knowing? Despite the 11 years between them, will this office age gap romance be possible for these two? ********************* This book combines Book 1 and Book 2 in the series. Book 2 starts after Chapter 130.
0569 viewsOngoing
Daddy's Doting Addiction
Daddy's Doting Addiction
Naomi Green spent a hundred million dollars hiring an older man, Jack Hough, to fake a marriage, not knowing that he was Gin City's most influential person! After getting married, Jack doted on her as if she was his precious, pure, and kind little Buttercup, regardless of whatever she did!Beating someone up so badly they ended up in the hospital? Great job! Spending a fortune on acquiring a trashy company? Way to go! No matter how despicable Naomi's reputation was, Jack spoiled her through and through! Everyone thought that Jack was nuts for marrying her. No one knew of Naomi's multiple secret identities: genius hacker, brilliant doctor, supermodel, and exceptional gamer! Naomi was hellbent on revenge and she would stop at nothing!
10528 viewsOngoing
Still Loving You Nonetheless
Still Loving You Nonetheless
Love. Betrayal. Redemption.What would you do when the one you love the most is the one that hurt you the most?Loving him was all she knew. Meredith Leighton had loved Josiah Shelby for as long as she could remember, and she was willing to risk everything for him…no matter the circumstances. But it was not enough for him. After being framed for scheming a horrible act, Josiah chose to divorce her and had sworn to hunt her down and kill her baby that was allegedly his. After three years, the truth finally came to light. Now, Josiah regretted his past decisions and decided to make it up to her, promising to be a good father and a good husband.But would Meredith be able to forgive and forget? Would she be able to take him back into her life and pretend as if nothing had happened between them? 
0527 viewsOngoing
Lily's Outlaw: Once a Marine Always a Marine, Book 2
Lily's Outlaw: Once a Marine Always a Marine, Book 2
Kori David all
When photojournalist Liliana Richardson, agrees to go on assignment in Arizona, she has no idea it could cost her everything. But one wrong picture at the right moment puts her on a lethal drug cartel's hit list. Kidnapped and held prisoner in a border town, she is certain her life is over, until the bad boy from her past shows up. Now she's on the run with the only man who ever made her want more. Problem is: She knows she can trust him with her life, but not her heart. Security specialist and former Marine, Jesse James Calhoun, follows a strict code. Work hard, play hard, and never get too involved. When he gets information that the wild girl from his past needs help and fast, he's ready, willing, and able to neutralize the threat. But the spoiled girl he knew is all grown up and has a secret that someone is willing to kill for. Can he keep them alive long enough to uncover her secret? Or will she leave before he can stop a killer, taking his heart with her.
0519 viewsCompleted
Second Marriage to Mr. Rich
Second Marriage to Mr. Rich
Everyone knew that Oceanford's most infamous rich kid, Ned Fletcher, was madly in love with his genius childhood sweetheart, Angeline Emmerson.But after an accident, Angeline falls into a coma, and Ned loses his memories.Two years later, Angeline wakes up from her coma. At this point, Ned already has another lover. For the sake of his new lover, he forces Angeline to agree to a divorce. Angeline leaves after being thoroughly disappointed.Five years later, Angeline is about to marry someone else when Ned shows up at her door."I remember everything now, Angeline. You can't marry someone else!"An adorable child says, "Mommy, don't talk to the bad guy. Daddy will get jealous!"After that, the child reaches for Sean Lawson, who has just gotten out of his car. "Carry me, Daddy!"
0519 viewsOngoing
First Comes Marriage, Then Comes Love
First Comes Marriage, Then Comes Love
Sarah Gardner is rushing to get herself married. She doesn’t require her partner to be filthy rich or anything, just without any vices or bad habits. As long as he fits that bill, she’ll marry him. Charles Xander is being forced by his domineering mother to marry. Thus, he ends up hitched to a woman his mother picked out for her. In any case, neither of them have time to date anyway. Besides, they’ll need to get married at some point, so why does it matter who they marry at all? Things change, of course. And for Sarah and Charles, they inevitably do…Even if they never expected them to.
0508 viewsOngoing
One Night Stand With My Boss
One Night Stand With My Boss
Alcohol and heartbreak are definitely not a good combo. Too bad I learned that a little too late. I’m Tessa Beckett and I painfully got dumped by my boyfriend of three years. That led me to get drunk at a bar and have a one-night stand with a stranger. Before he would see me as a slut the next day,I paid him for the sex and deeply insulted his ability to please me. But this stranger turned out to be my new boss!
0499 viewsOngoing

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