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Brain Health As You Age: A Practical Guide to Maintenance and Prevention
Brain Health As You Age: A Practical Guide to Maintenance and Prevention
Jodi L. Lyons Self-Development
Have you ever spent 10 minutes looking for your reading glasses, and they were on the top of your head? Or, have you walked into a room and forgotten why you went there? Where are your car keys? What’s normal aging? When should you be concerned? Is there anything you can do to maintain your brain health as you age? This book provides useful, achievable actions you can take, accurate information about identifying problems, and real solutions. Our team offers anecdotes and scientifically validated information -- important tools in separating myth from reality. Our book is different from others on the market because our information and recommendations are based on scientifically validated, peer-reviewed studies published in reputable journals by world-renowned researchers in the neuroscience field, including our authors. We separate fact from fiction to ensure that our recommendations are practical, useful, achievable, and measurable. Our authors are recognized experts in the field of aging, cognition, and brain health. Most of the competition is not. Written by a world-renowned cognitive specialist, an extraordinary housecall physician, and an award-winning author on eldercare issues – all of whom specialize in caring for those with cognitive impairment -- this book is based on our expertise, practical experience, and peer-reviewed research. In addition to providing scientifically validated information and practical advice, our book separates myth from reality. Brain health, cognitive impairment, and mood disorders are serious issues. With the Baby Boomer market growing older and growing concerned about their and their parents’ brain health, the marketplace has attracted frauds, charlatans, and some well-meaning but poorly informed people who offer unproven and often dangerous products. Our authors are recognized experts, our practical experience is solid, and our science is peer-reviewed and validated.
0755 viewsCompleted
The Puppet As An Educational Value Tool
The Puppet As An Educational Value Tool
Paula G. Eleta Self-Development
In this short paper Paula Eleta explores the theme of the value of the puppet in the pedagogical field, mainly in early childhood (0-6 years), as an effective tool to improve the quality of the educational service through play. Under the direction of the educator, the puppet can become an excellent ”assistant” to build new educational contexts, able to offer all those who live in the services different accesses to a common and shared space. The puppet can help to found a more inclusive ”school”, giving voice and listening to the past, experiences, knowledge and skills of the various actors involved: children (first of all), families, educators, pedagogical coordinators and other subjects of their own territory. ”The puppet as an educational tool value” is a written text in an accessible and immediate form. Furthermore, the topics covered have been elaborated on the basis of the author's long experience in the field. The content is therefore full of concrete and enlightening examples and, among the many proposed activities to be carried out, there is an easy and quick technique to build puppet characters: an activity that can be performed, at the various educational services, both together with families and children (with the support of adults).
0738 viewsCompleted
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0527 viewsCompleted
HIRED AS A BILLIONAIRE'S WIFE
HIRED AS A BILLIONAIRE'S WIFE
BOOK 1 She needs money. He needs a wife. The situation is a win-win for Anastasia and Caleb. To save her family, Anastasia signed a contract to marry Caleb for a year. Starting from a contract marriage, will it end up in a real marriage? Amidst the challenges, will they break a rule from the contract to survive in this marriage? or will they end up losing each other? ********************** BOOK 2 To gain freedom from her overprotective parents' hands, the sunshine Thalia Carter refused to have her internship at her family's company. In the end, she got accepted into a company she didn't expect.  As soon as he saw her resume, the grumpy Damon Kane immediately approved her internship. Not because he was fond of her but because he literally hated her surname. He plans to make her life a living hell. Hate filled the office, but what happens if love blooms without their knowing? Despite the 11 years between them, will this office age gap romance be possible for these two? ********************* This book combines Book 1 and Book 2 in the series. Book 2 starts after Chapter 130.
0490 viewsOngoing
Manage Your Mindset: Maximize Your Power of Personal Choice
Manage Your Mindset: Maximize Your Power of Personal Choice
Janet Hanson all
As the foremost researcher in the area of correlating mindset with a variety of organizational learning factors, having performed a survey validation study of the Mindset Works, Inc. What’s My School Mindset? Survey and the Project for Educational Research That Scales (PERTS) academic mindset survey, the author has discovered links between the philosophical positions one holds and the theory of mind that describes what makes humans different from animals. This book proposes that the ability to recognize and respond to the differences between what we “see” and others “see” is the key reason for individuals, groups, and organizations to succeed or to fail. How we perceive differences and respond to them changes the way our brain develops and how our systems are designed. This book provides strategies for supporting continuous development and growth in individuals, in group dynamics, and in system/organizational development using the most current understanding and propositions of theories of mind. Our theories of physics are expanding through Newtonian, Classical, on to Quantum. Our technologies are expanding from simple tools, to industrialization, to digital information systems, and on to holographic imagery and virtual realities. Biological understandings have grown from magical beliefs about life, through static views of fixed DNA, to cloning, and the potential to regenerate organs and extend life. Our world is in need of an update on the social transformations occurring in human understanding that apply to addressing key issues of our day. This book revisits the concepts discussed in mindset theory and reframes it with a larger, more inclusive potential for understanding our world that empowers our ability for personal choice to improve our lives.
0445 viewsCompleted
The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss
The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss
Jeanne Yocum all
Anyone who opts for self-employment quickly learns that succeeding as your own boss is no walk in the park. While professional freedom has many, many joys, it also involves significant risks. If you’re considering self-employment, or you’re already self-employed, The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss alerts you to the challenges involved and provides proven strategies for surmounting these obstacles and succeeding. You’ll also learn what you need to put in place before taking the leap to being your own boss to help assure your success. Working for yourself offers personal freedoms and rewards, but the road can curve or travel uphill at times. Here, Jeanne Yocum shares eight key behaviors that impede success and provides proven solutions for the various obstacles that might cross your path, including unreasonable client demands, slow payers, unexpected client defections, daily schedules, health and financial planning, and the feelings of isolation that can sometimes accompany working on your own. Unlike many books that provide only a rose-colored view of self-employment, this book gives a full, realistic view of what being your own boss is actually like. By learning about the ups and downs that come with being in charge of your own livelihood, you will be better able to handle the demands of self-employment and succeed on your own terms.
0431 viewsCompleted

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