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Innovating Innovation: Leadership Tools for Moving Your Business Forward and Making Change Happen
Innovating Innovation: Leadership Tools for Moving Your Business Forward and Making Change Happen
Breakthrough Innovation Tools for Successful Leadership Innovation needs innovation: Innovation is broken. Business leadership and management struggle to find ways to crack through their own corporate politics or bureaucratic silos, to move from defense to offense, to nurture real breakthrough, to drive visionary creativity in ways that add new value to everything they do. In Innovating Innovation , David Morey, one of America’s leading strategic consultants, will teach, coach, and guide you across eleven concrete and pragmatic steps that unlock and drive day-to-day innovation in your business and help you gain a long-term competitive advantage in your marketplace. Make change and innovation happen: Innovating Innovation synergizes what is best in classic innovation theories with an insurgent strategic model inspired by one of Morey’s first corporate clients, Apple founder Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation actually takes place. Innovation can be taught: Innovating Innovation is a framework to counter failure. It directs you, the reader, to the consumer, the very person who will actually tell you how to innovate the benefits to create a future you can own. This book invites you to “think different,” to become a change leader, to go the “wrong” way to get to the right places. And it shows you how to apply the pragmatic lessons of Agile software development to absolutely everything and to accelerate your leadership career and your company’s success by stepping up from mere evolution to punctuated equilibrium, evolution as breakthrough. Your business needs unique innovation: You and your business need innovation as never before and unlike anyone else’s. This is lesson number one. And in the space of eleven chapters, Innovating Innovation offers lesson number two: You don’t need to be a genius to deliver the performances, products, and services of innovation at genius levels in the most opportunity-rich and threat-intensive business environment in history. Your management and leadership skills will improve immensely, taking your business to a level of innovation success beyond what it has ever achieved before. Innovating Innovation is a step-by-step handbook for teaching, and at times even tricking, your organization, your culture, and your company into real-world change. After reading this new battlefield manual for innovation, you will: Learn the Disruptive Periphery Concept and how it can give you the tools to help your business Discover a practical marketing-centric focus applied to innovation Reap the benefits of lessons developed from thirty years of real-world global consulting and training experience
0851 viewsCompleted
Prepare For That Battle
Prepare For That Battle
Gabriel Agbo Self-Development
Are you battle ready? Always be prepared. We must not take anything for granted. Yes, life is war, and as in every war there are always many battles to fight. When you win one, then you prepare or go over to the next. Until you win the entire war. Here you will know why the war and also learn the principles of winning life battles. Solomon became the wisest, richest, most influential and most famous king on earth. With that kind of goodwill and resources, he went ahead and built a great army. Wow! So he was also a military strategist? Yes! Now, why won't this king enjoy a whopping 40 years of peaceful and prosperous reign? Attempting to attack him or his kingdom would have been a big risk, suicidal mission for anybody or any nation. What were his secrets and strategy? We must always be prepared. Our God is a warrior and we must see things the way He sees them. We must go closer to Him and learn how He fights His battles. We also looked at the defence policies of countries like the United States of America. Why is it today the only world super power? What is the size of its defence budget and activities? What is it doing right? You will also see the following revealing chapters: The LORD is a warrior, Prepare for war, Praise, gratitude and humility, Are you well organized? Men, equipment and strategy and Spread it out. Do you know that God has given you knowledge as your capital and your security? And how can you deploy this? You must read this book.
0837 viewsCompleted
Happiness: From Brain Habituation To Full Bloom
Happiness: From Brain Habituation To Full Bloom
”If you are someone who is organized, methodical, perfectionist, meticulous and... yet you don't know what is wrong with your life, this book is for you!”<br><br>Will you be able to change your life despite the pranks of your brain? Our brain often deceives us and plays tricks on us by giving us the illusion of joy and happiness. Habituation to happiness is a phenomenon that wears down what makes us happy or joyful. In this book, you will learn about mechanisms that control our brain and understand why we are never satisfied. In short, you will decipher what creates frustration and how the five ephemeral elements of the brain work. Then, you will take charge of your life and be able to change using the five sustainable values of the brain to focus more on contentment and appreciation of the pleasant sensations offered to you by life. It is a motivational book that will help you to discover a lot about yourself. “Will you be able to do it?”
0826 viewsCompleted
Taking the Heat: Shadow Stalkers, Book Two
Taking the Heat: Shadow Stalkers, Book Two
Sylvia Day Romance
From Sylvia Day, the #1 New York Times bestselling author of the Crossfire novels, comes Taking the Heat , a novella of the Shadow Stalkers--where men in uniform are trained to enforce the rules. Out of uniform, those rules are made to be broken. He had three days to fix everything. Three days to remind her of how good they were together. She was a captive audience... Layla Creed and Deputy US Marshal Brian Simmons have a history that is as hot and heartbreaking as it is unforgettable. Now their paths have crossed once again. This time things are twice as hot. Layla--a protected witness--has to come out of hiding and testify in a sensational murder trial. But as far as Brian's concerned, there's an even more pressing problem. Once Layla testifies she'll get sucked back into the Witness Protection Program. A new identity, a new location, a new occupation--and a new inspector to check up on her. In other words, out of his life forever. There is one more option--take Layla and go on the run. Rekindling what they once had should be easy. But a stranger in their shadow has plans of his own, forcing Brian and Layla to risk everything in the name of love.
0791 viewsCompleted
Bleiki The Viking Mouse And The Conquest Of Highlands
Bleiki The Viking Mouse And The Conquest Of Highlands
Bleiki is the Viking white mouse with real horns that, left behind by his family, is raised by Trolls. He left his adoptive parents to go to find friends, he is being ostracized, and he begins his adventure with Vikings until colonize Scottish Highlands. It's a fairy tale with Viking original names, and invented names for Trolls. The book is full of images, all of it blazes with actions, and it has historical and geographic references. It's a perfect combination and co-ordination between fantasy and reality. It's indicated for children 6 through 10 years of age.
0751 viewsCompleted
Making Marriage Work: Avoiding the Pitfalls and Achieving Success
Making Marriage Work: Avoiding the Pitfalls and Achieving Success
Staying happily married has become a difficult proposition in recent times. Although the institution is still firmly embedded in our culture, divorce rates have steadily climbed since the 1960s. While some marriages are truly divorce-worthy, many other broken marriages can be saved. Recent emphasis on personal needs and greater social acceptance of divorce and alternative lifestyles may have weakened the resolve of partners to work through their problems. Furthermore, many couples may not realize that problems in their current marriages are likely to surface in other relationships. Consequently, while they may consider divorce a solution, it may in fact only be a stepping stone to the next relationship where patterns may repeat. Solving marital differences can be difficult. They tend to be linked to or caused by other problems, and that can make it hard to identify the real reasons for conflicts. Without knowing the true nature of their problems, couples cannot arrive at solutions that actually work. To understand the underlying issues that plague many marriages, the authors look to the research conducted on the subject over the past fifty years and to real life stories of success and failure to outline the major issues that detract from marital stability. Drawing on Louis Primavera’s twenty-five years in private practice as a marriage counselor, each chapter is peppered with anecdotes that every married person can relate to, and that help bring issues to life. The authors also propose frank and honest solutions that can help couples have more satisfying relationships. Anyone looking to improve their marriage will find suggestions for sussing out the underlying problems they may be experiencing and guidance for addressing those problems.
0737 viewsCompleted
New Moon
New Moon
He’s a killer for hire and the best in the business. But he’ll do the job only if the target is a truly bad guy. And now Billy wants out. But first there is one last hit. Billy is among the best snipers in the world, a decorated Iraq war vet, a Houdini when it comes to vanishing after the job is done. So what could possibly go wrong?
0704 viewsOngoing
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0542 viewsCompleted
Taking Charge of Cancer: What You Need to Know to Get the Best Treatment
Taking Charge of Cancer: What You Need to Know to Get the Best Treatment
David Palma all
A critical resource for anyone with a cancer diagnosis. Written by a radiation oncologist and cancer researcher, Taking Charge of Cancer offers an insider’s guide to understanding and receiving the best treatment options, choosing the right medical team, and approaching this difficult time with knowledge and hope. Receiving a cancer diagnosis can be terrifying, and the first thing you probably want to know is: How am I going to survive this? Cancer care requires decisions from numerous professionals, delivering treatments that are potentially life-saving, but also potentially dangerous and life-threatening. The chances of cure and survival for any given patient depend on the expertise of the cancer team, and whether procedures are in place to ensure that cancer care is delivered properly. So, how can you make sure you choose the right treatment team and ensure the best chances of survival and long-term health after being diagnosed with cancer? Taking Charge of Cancer is a different type of book for cancer patients—one that goes beyond the cancer information that is currently available, allowing you to truly take control of your cancer treatment. You’ll learn how to obtain and understand medical records, and why these records are critical to your care. You’ll also find the tools you’ll need to determine if the recommendations made by doctors are in keeping with accepted treatment guidelines. You’ll discover how doctors use evidence to decide which treatments are best, as well as how doctors can become biased in their recommendations. And, most importantly, you’ll be able to evaluate whether surgery, radiation, or chemotherapy make the most sense in your specific case—and whether or not these serious treatments are being delivered effectively and safely according to the highest standards. Now that you’ve received a cancer diagnosis, it’s time to set a plan in motion for your recovery. This book will help you do just that—every step of the way.
0467 viewsCompleted
Compassionate Careers: Making a Living by Making a Difference
Compassionate Careers: Making a Living by Making a Difference
Jeffrey W. Pryor all
Many young people today are seeking something more—purpose, meaning, a cause. Compassionate Careers is filled with examples of people who have meaningful jobs in cause-focused organizations. These stories capture their spirit, intelligence, imagination, and heart. The book is an inspirational guide to finding purpose-driven work and offers advice to anyone who feels that sitting on the sidelines is just not enough. It includes stories from people of all walks of life who have jobs that make a difference, including Bill Clinton, Jane Goodall, and Dave Matthews; information on how to get started in a cause-focused career; an online assessment that identifies the type of organizational culture for which you are best suited; and exercises and resources for hands-on exploration of compassionate career opportunities. An old Yaqui Indian proverb reads, "If you have a choice of paths to take in life, take the path with a heart." Compassionate Careers will show you how.
0444 viewsCompleted
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