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FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

ONE OF QUEER FORTY'S BEST PRIDE READS FOR SUMMER 2023! Three gay men in pre-Stonewall New York City find their fates thrown together in the police raid of a Village bar. Roger Moorhouse is a Wall Street banker and Westchester family man with a preciously guarded secret. As the shouting begins and flashlights blaze in his face, the life he’s carefully curated over the years―a fancy new office overlooking lower Broadway, a house in Beechmont Woods, his wife and children―is about to come crashing down around him. Columbia literature professor Julian Prince lives a comparatively uncloseted life when he finds his first committed relationship tested to its limits. How could he explain to Gus, a fearless young artist, that he couldn’t stay with him that weekend because the woman who was still technically Julian’s fiancée would be visiting? But when Gus is struck unconscious by a police baton, Julian comes out of hiding to protect him, even if exposure means losing everything. For Danny Duffy, an Irish kid from the Bronx with a sassy mouth and a diverse group of friends, the raid is a galvanizing, Spartacus moment. Danny doesn’t have too much left to lose; his family has just disowned him. But once his name appears in the newspaper, he’ll be fired from his job at Sloan’s Supermarket, where he’s risen to assistant manager of produce, and begin a journey that veers between political enlightenment and violent revenge. The three men find themselves in a police wagon together, their hidden lives threatened to be revealed to the world. Blackmail, a private investigator, Gus’s disappearance, and Danny’s quest for retribution propel Disorderly Men to its piercing conclusion, as each man meets the boundaries of his own fear, love, and shame. The stakes for each are different, but all of them confront a fundamental question: How much happiness is he allowed to have . . . and what share of it will he lay claim to?

Murder can be most foul… Is a sweet ending possible when a rival meets his bitter end? Marilyn Hayes, amateur sleuth and owner of SubLime Sweets, Key West’s most popular pie shop, is stunned when a nearby rival starts selling Key Lime pie. The pie mysteriously tastes all too similar to Marilyn’s, and when her rival starts giving his Key Lime pie away for free, Marilyn’s business takes a huge hit. Furious, she tries to beat him at his own game, but when she lashes out, and her rival is later found dead in his shop, her actions look more than suspicious. A special investigator comes in to tackle the case, and his gaze is laser-focused on Marilyn…as the prime suspect. With business dwindling rapidly, and a detective who is ready to close the case and throw Marilyn in jail, the stressed-out pie baker has to find the real killer before it’s too late. Will she clear her name and save her business? Find out in this delicious Cozy Culinary Mystery!

They say librarians are old-fashioned. I’m anything but. As a 23-year-old woman I have my whole life ahead of me, and I’m in no rush to settle down. But my favorite patron of the Golden Creek Library has a different opinion … and at 72, Charles McArthur is hard to argue with. He wants to set me up with his grandson and I don’t have the heart to say no. When my date comes to my door, I am oh-so-glad I said yes. Chuck McArthur is a tall, dark, and handsome man who happens to love books as much as I do. He calls me Cookie, just like his gramps, and I’m more than eager for him to have a taste. Luckily for me, he likes a woman with some curves, and lucky for him, his dirty talk is quickly becoming my favorite sound. Best part? Chuck and I want the exact same thing: a no strings attached relationship But when tragedy strikes, everything changes. I may like it when he talks wordy to me … but maybe I need more than talk. Maybe I need forever.

Good friends and healthy friendships are crucial to women's well-being at every stage of life. But what happens when a friendship turns toxic? When a friend becomes hurtful or mistreats another? When a friend abandons another in a time of need? Here, Suzanne Degges-White and Judy Pochel Van Tieghem explore such toxic friendships and how women navigate the ups and downs, as well as how broken friendships can be mended and bad friendships ended. Explaining and illustrating the "rules of friendship" at various stages of life, the authors reveal what it takes to be a good friend, how to identify bad friends, and how to move forward when friendships turn sour. Vignettes of toxic friendship behaviors are shared, as well as tips on how best to respond to these rule-breaking friends in order to rebuild damaged relationships and repair a friendship's foundation (when appropriate) and how to decide when it's time to let go of a relationship that is bringing you down versus keeping you afloat. Information for parents is also provided, to aid them as they help their daughters navigate their friendships. We all need friends, but knowing when and how to let go can help us all be better friends--to ourselves, and also to others.

The shamed Betas daughter left as an orphan in a pack that didn't want her. Forced to live as a servant ranked the lowest of Omegas is mated to the Alpha Heir but doesn't know until she comes of age.Alpha Axel realizes she is his mate, wants her, loves her, but is forced to reject her by his Father. His regret for hurting her, for her running away, forces him to abandon his pack to find her once again when his father tries to make him take a Luna. To Axel, there is no Luna without her. Will he find her?Will she forgive him?Can her first mate be her second chance?

Everyone knew that Oceanford's most infamous rich kid, Ned Fletcher, was madly in love with his genius childhood sweetheart, Angeline Emmerson.But after an accident, Angeline falls into a coma, and Ned loses his memories.Two years later, Angeline wakes up from her coma. At this point, Ned already has another lover. For the sake of his new lover, he forces Angeline to agree to a divorce. Angeline leaves after being thoroughly disappointed.Five years later, Angeline is about to marry someone else when Ned shows up at her door."I remember everything now, Angeline. You can't marry someone else!"An adorable child says, "Mommy, don't talk to the bad guy. Daddy will get jealous!"After that, the child reaches for Sean Lawson, who has just gotten out of his car. "Carry me, Daddy!"

A critical resource for anyone with a cancer diagnosis. Written by a radiation oncologist and cancer researcher, Taking Charge of Cancer offers an insider’s guide to understanding and receiving the best treatment options, choosing the right medical team, and approaching this difficult time with knowledge and hope. Receiving a cancer diagnosis can be terrifying, and the first thing you probably want to know is: How am I going to survive this? Cancer care requires decisions from numerous professionals, delivering treatments that are potentially life-saving, but also potentially dangerous and life-threatening. The chances of cure and survival for any given patient depend on the expertise of the cancer team, and whether procedures are in place to ensure that cancer care is delivered properly. So, how can you make sure you choose the right treatment team and ensure the best chances of survival and long-term health after being diagnosed with cancer? Taking Charge of Cancer is a different type of book for cancer patients—one that goes beyond the cancer information that is currently available, allowing you to truly take control of your cancer treatment. You’ll learn how to obtain and understand medical records, and why these records are critical to your care. You’ll also find the tools you’ll need to determine if the recommendations made by doctors are in keeping with accepted treatment guidelines. You’ll discover how doctors use evidence to decide which treatments are best, as well as how doctors can become biased in their recommendations. And, most importantly, you’ll be able to evaluate whether surgery, radiation, or chemotherapy make the most sense in your specific case—and whether or not these serious treatments are being delivered effectively and safely according to the highest standards. Now that you’ve received a cancer diagnosis, it’s time to set a plan in motion for your recovery. This book will help you do just that—every step of the way.

Sarah Gardner is rushing to get herself married. She doesn’t require her partner to be filthy rich or anything, just without any vices or bad habits. As long as he fits that bill, she’ll marry him. Charles Xander is being forced by his domineering mother to marry. Thus, he ends up hitched to a woman his mother picked out for her. In any case, neither of them have time to date anyway. Besides, they’ll need to get married at some point, so why does it matter who they marry at all? Things change, of course. And for Sarah and Charles, they inevitably do…Even if they never expected them to.

Alcohol and heartbreak are definitely not a good combo. Too bad I learned that a little too late. I’m Tessa Beckett and I painfully got dumped by my boyfriend of three years. That led me to get drunk at a bar and have a one-night stand with a stranger. Before he would see me as a slut the next day,I paid him for the sex and deeply insulted his ability to please me. But this stranger turned out to be my new boss!