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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0589 viewsCompleted
When Life Takes A Turn
When Life Takes A Turn
After living under the same roof with his in-laws for four devastating years, Zayn Larson finally realized who it was that made all his sacrifices worthwhile. One day he would return the top, and none would stand in his way. It was all because he had his true love who wanted to lay in his arms beneath the sparkling sky.
0553 viewsOngoing
One Night Stand With My Boss
One Night Stand With My Boss
Alcohol and heartbreak are definitely not a good combo. Too bad I learned that a little too late. I’m Tessa Beckett and I painfully got dumped by my boyfriend of three years. That led me to get drunk at a bar and have a one-night stand with a stranger. Before he would see me as a slut the next day,I paid him for the sex and deeply insulted his ability to please me. But this stranger turned out to be my new boss!
0499 viewsOngoing
Jojo and Coco's Unexpected Love
Jojo and Coco's Unexpected Love
After catching her ex-boyfriend in bed with her half-sister, Chloe turns around and sets her eyes on her ex's uncle. Through an odd set of coincidences, the two got hitched.As she secretly rejoices and makes plans to secure her position as the young aunt, her dim-witted friend drops a bombshell—she has married the wrong person.Perplexed, Chloe gazes at the charming man before her. Even though she has missed her original target, she feels it’s still a good bargain and decides to go along.However, one day during a press conference, she makes a shocking discovery—her husband is a well-known investor, and the uncle her ex highly admires is working under him.
0449 viewsOngoing
She Wows the World Post-divorce
She Wows the World Post-divorce
After being secretly married for three years, Holly Sinclair's husband suddenly asks for a divorce. She hides the pain and leaves after taking the money he gives her. From that day on, her life goes uphill. She restores precious masterpieces and determines their authenticity. The world of vintage pieces is her oyster.After the divorce, a certain ex-husband is filled with regret when he sees Holly on TV, showing off her skills. He turns into her loyal fan and chases her around the world. "I'll give you my heart and soul, babe. Please, come back to me."Holly says, "Sorry, but I'm busy. I have too much to do!"Later, she meets the man who saved her when she was younger. On the day of her wedding, she receives some horrible news. She leaves her groom at the altar and mourns her ex-husband's supposed death. Pain is all she feels.Then, her ex-husband suddenly shows up, wounded but alive, and gets on one knee before her while holding out a diamond ring. "Let's remarry, babe!"
0414 viewsOngoing
Stop Flirting With Me, Doctor
Stop Flirting With Me, Doctor
"Let go of me! Hey—" "You want me to let go of you? Not until you satisfy me!"In order to save the child in her womb, Yvette Ortega puts on a show and feigns her own suicide. From that day onward, she ceases to exist in Alexander Crawford's world, and the mention of "Yvette" becomes taboo to him.Beyond anyone's expectation, the two meet again four years later. She finds him cold, merciless, and absolutely hating her guts. But as time goes on, he finds that he's once again, utterly and hopelessly intoxicated with her and desperately needs her, both in his life and in his bed …
0316 viewsOngoing
Giving in to Her Rebellious Streak
Giving in to Her Rebellious Streak
On the day that Yasmin Starr gets divorced, a divorce agreement becomes the number one trending topic."The divorce is due to the man's inability to fulfill his basic duties as a husband!"That night, Yasmin is dragged into a car. Blake Ford chomps down on her lip, looking fierce. "You can test me out tonight to see whether I'm able to fulfill my duties, Ms. Starr."After the divorce, Yasmin becomes an internationally renowned designer. Countless handsome men surround her.As the line of men waiting for her hand grows longer, Blake can't sit still anymore. He finds opportunities to show up before her, begging for her love domineeringly yet tenderly. "Yasmin, come home with me, okay?""Belated love isn't worth anything, Mr. Ford.""Yes, I'm the worthless one and a lapdog to boot. I was wrong, Yaz. Come home, please …"
0311 viewsOngoing
Wanted: His Runaway Wife
Wanted: His Runaway Wife
An unexpected turn of events brings Dawn Somner into Hugo Baird's room, where she manages to make use of him to fulfill her dreams of having a child. But the very next day, Hugo sends out a city-wide wanted notice for her. "Come on, Mr. Baird, I just borrowed some of your genes. Is it really necessary to post a wanted notice on every mainstream media channel?" "You either abort the baby, or I'll pamper you for life," Hugo answers. Dawn has never met such an unreasonable person. "All I wanted was to borrow some of your genes … Had I known this was how things were going to turn out, I never would have done it!" "Too late." Hugo smiles seductively.
0284 viewsOngoing
Accidentally Married
Accidentally Married
She was Dumped. He needed a bride. Jessica was to be married to her high school sweetheart and heartthrob Burke They decided to only go to the courthouse and do something small. Jessica gets dumped on her wedding day as Burke confesses to cheating on her. She is devastated. On the other hand, Xavier is the only grandson of the famous billionaire grandmaster. His grandfather who had been raising him since his parents died while he was still at a tender age is now nearing death. The grandfather wants his grandson to be married before he transfers ownership of the company to him. He doesn't care who the grandson marries he just wants him to settle down. Xavier had contracted a wife to get married to him. The strange girl who he had never seen before doesn't show up on the day of the wedding. Coincidentally, Jessica and Xavier happen to be together in the same courthouse at the same time. While Jessica overhears the conversation with Xavier over the phone she goes to propose marriage to him and then gets married to him. She was usually careful and ooverthoughteverything. She decided to do something spontaneous for the first time and it landed her into a marriage. She was going to get married either way. What happens when two people begin to spend time together? Read on to find out the thrilling love story between Jessica and Xavier
0261 viewsOngoing
Reign of the Uncontrollable Wife
Reign of the Uncontrollable Wife
In his eyes, she was utterly clueless and shameless. In her eyes, he was cunning, sinister, and equally shameless. They could not stand each other, but they had been secretly arranged to be married by their families.After marriage, he cautioned her, "My house, my rules.And don’t fall in love with me."She replied, "I’d rather die than do that, pal."Days flew by and he realized: his new wife wasn't kidding – she wasn't into him! She was busy sipping cocktails, hitting bars, and throwing punches for justice. With a line of admirers around the block, his crush on her only grew bigger. One day, he just couldn’t hold himself back, "Hey, Would you like to go on a date with me?”
0236 viewsOngoing

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