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FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Bestselling author and renowned Zen teacher Steve Hagen penetrates the most essential and enduring questions at the heart of the Buddha's teachings: How can we see the world in each moment, rather than merely as what we think, hope, or fear it is? How can we base our actions on reality, rather than on the longing and loathing of our hearts and minds? How can we live lives that are wise, compassionate, and in tune with reality? And how can we separate the wisdom of Buddhism from the cultural trappings and misconceptions that have come to be associated with it? Drawing on down-to-earth examples from everyday life and stories from Buddhist teachers past and present, Hagen tackles these fundamental inquiries with his trademark lucid, straightforward prose. The newcomer to Buddhism will be inspired by this accessible and provocative introduction, and those more familiar with Buddhism will welcome this much needed hands-on guide to understanding what it truly means to be awake. By being challenged to question what we take for granted, we come to see the world as it truly is. Buddhism Is Not What You Think offers a profound and clear path to a life of joy and freedom.

As the foremost researcher in the area of correlating mindset with a variety of organizational learning factors, having performed a survey validation study of the Mindset Works, Inc. What’s My School Mindset? Survey and the Project for Educational Research That Scales (PERTS) academic mindset survey, the author has discovered links between the philosophical positions one holds and the theory of mind that describes what makes humans different from animals. This book proposes that the ability to recognize and respond to the differences between what we “see” and others “see” is the key reason for individuals, groups, and organizations to succeed or to fail. How we perceive differences and respond to them changes the way our brain develops and how our systems are designed. This book provides strategies for supporting continuous development and growth in individuals, in group dynamics, and in system/organizational development using the most current understanding and propositions of theories of mind. Our theories of physics are expanding through Newtonian, Classical, on to Quantum. Our technologies are expanding from simple tools, to industrialization, to digital information systems, and on to holographic imagery and virtual realities. Biological understandings have grown from magical beliefs about life, through static views of fixed DNA, to cloning, and the potential to regenerate organs and extend life. Our world is in need of an update on the social transformations occurring in human understanding that apply to addressing key issues of our day. This book revisits the concepts discussed in mindset theory and reframes it with a larger, more inclusive potential for understanding our world that empowers our ability for personal choice to improve our lives.

Part memoir, part cultural exploration, this book covers the author’s journey as she grows up in an evangelical Christian home, leaves religion behind as a young adult, and goes on to raise children in a family outside of religious belief. Maria Polonchek weaves a personal story with up-to-date studies and philosophic exploration of what it means to raise secular children in an otherwise religious world. Offering careful and respectful advice for other parents who are raising their children outside of a particular religious belief system, she explores the many other ways of instilling identity, belonging, and meaning into our lives and the lives of children. Honest and irreverent, the author admits to her religious “baggage” and searches for better understanding of such topics as religious education, morality, awe, death, purpose, and meaning, and tradition from secular perspectives. She interviews experts, looks at various studies, and turns to a variety of sources for answers, while maintaining a casual and personal tone. While she ultimately argues for parents to let their children shape their own beliefs, she encourages families to tend to existential and social needs that sometimes go unnoticed or unconsidered in life outside religion.

“Marry me? Aren’t you scared of death?”Rumor has it Eliljah Moses is a jinx to everyone close to him, that his ill fate was the reason both his sisters and three fiancees had all died.Sally Summers married him with no expectations, and was ready to embrace death should it come for her.Initially she thought she would have to care for him, but little did she expect to be pampered to the nines by him.In his words, “She’s my woman, only I can bully her.”He also said, “Whoever dares to touch my woman, I’ll be sure to make their lives a living hell.”He even said, “My woman will bear me a pile of children!”

FULL OF TWISTS AND TURNS, A HEARTSTOPPING MYSTERY FROM YOUR NEW CRIME FICTION OBSESSION: BIBA PEARCE. A serial killer who dumps the victims’ bodies in Soho Square. A sleepless detective thwarted by his box-ticking boss. Detective Rob Miller thinks he’s seen it all, but this murder scene takes his breath away. The victim is bound and gagged, with whip marks on his back. The location is one of the busiest squares in London. The cause of death appears to be strangulation. Murder or a game gone wrong? The prime suspect is the victim’s partner. Under pressure from his superiors, Rob makes an arrest despite his doubts. But another body is found: bound, gagged and dumped in the middle of central London. Again, there are no witnesses. Now Rob’s on the hunt for a serial killer with a fetish — and a talent for staying invisible. Then the killer makes it personal . . . AN UNSTOPPABLE CRIME MYSTERY THAT YOU WON’T BE ABLE TO PUT DOWN. This gripping page-turner is perfect for fans of Helen H. Durrant, Mick Herron, Joy Ellis, Angela Marsons, Rachel McLean, Alex Smith and J.M. Dalgliesh. MEET THE DETECTIVE DI ROB MILLER An ambitious young detective gunning for promotion. He will do anything for his job, but can he also keep his personal life under control? His ten-month-old son has yet to learn how to sleep through the night, but at least he has his dog. THE SETTING The Murder Investigation Team is based out of leafy Putney, with its overgrown often-flooded riverbanks. One way the river leads into central London, the other out into the countryside. It’s an idyllic setting that masks a criminal underworld.

When Maddie McGuire finds herself tumbling over a cliff while hiking The Cotswold Way, she uncovers much more than ancient woods. Terrified by her shocking discovery, she returns to the safety of her international internship at the Roman Baths only to find competition in the form of the tittering, aristocratic Gwendolyn De Valence, who has captured the attention of everyone Maddie hopes to impress. Turning to her boyfriend Constable Edward Bailey, only reveals dark secrets about his past, leading her down a dangerous path which, this time, she may be unable to escape.

After a forced divorce, Maia Burgess became trapped in a web of lies that led to her apparent death in a fire.A year later, she resurfaced. Maia was now the CEO of Starlight Entertainment and determined to expose those who had wronged her.She became the top dog in high society. However, rumors started swirling that Maia was involved with not one, but three dashing men.Business tycoon Cedric Larkin dropped a multi-billion-dollar deal to spend a private moment with her in the back of a car. He even playfully called her his wife again.With a prominent lawyer and a rising movie star both competing for Maia’s affection, Cedric had trouble reuniting with his ex-wife.After he declared his intention to remarry Maia, the burning question on everyone’s lips was: Will Cedric win her back?

Betrayed by her childhood sweetheart and best friend, Lila Anderson found herself stripped of everything, her life hanging by a thread. On the verge of death, she encountered her rescuer—Ryder Kingsley.With a single sentence, the man prompted her to change her name and identity. The woman thought to be dead was now the CEO's fiancée.She declared, "We'll each take what we need. We owe nothing to the other!""Oh, really? Then let's find a way for you to owe me for good," said the man.As Lila sought her revenge, he drowned her with affection and care. Soon enough, she held the spotlight in high society as the CEO's soon-to-be wife. However, on their wedding day, his childhood sweetheart reappeared…

A marriage that lasted for ten years… Calida Artermis thought that she married a good man, but unknown to her, this man would be the one who personally caused her death! In the name of marriage, he toyed with her feelings, plotted for her inheritance, and even destroyed all of the Artemis family, all so that he could get his true love to smile for him. But the assassination he had been plotting for a long time allowed her to return to the time ten years ago!This time, she would definitely ruin his reputation and destroy his family. She would have his lover wish for death. She wanted all the people who hurt her before to suffer her pain one hundred times! Hence, the first thing she did once she returned to the past was to reject the scum. And with great determination, she married his rival, even though she knew that he was a powerful person whom she should not bother. She originally thought that no feelings would be involved in this marriage, so she did not expect that after their marriage, she would end up spoiled rotten by this man.