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FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Bestselling author and renowned Zen teacher Steve Hagen penetrates the most essential and enduring questions at the heart of the Buddha's teachings: How can we see the world in each moment, rather than merely as what we think, hope, or fear it is? How can we base our actions on reality, rather than on the longing and loathing of our hearts and minds? How can we live lives that are wise, compassionate, and in tune with reality? And how can we separate the wisdom of Buddhism from the cultural trappings and misconceptions that have come to be associated with it? Drawing on down-to-earth examples from everyday life and stories from Buddhist teachers past and present, Hagen tackles these fundamental inquiries with his trademark lucid, straightforward prose. The newcomer to Buddhism will be inspired by this accessible and provocative introduction, and those more familiar with Buddhism will welcome this much needed hands-on guide to understanding what it truly means to be awake. By being challenged to question what we take for granted, we come to see the world as it truly is. Buddhism Is Not What You Think offers a profound and clear path to a life of joy and freedom.

They say librarians are old-fashioned. I’m anything but. As a 23-year-old woman I have my whole life ahead of me, and I’m in no rush to settle down. But my favorite patron of the Golden Creek Library has a different opinion … and at 72, Charles McArthur is hard to argue with. He wants to set me up with his grandson and I don’t have the heart to say no. When my date comes to my door, I am oh-so-glad I said yes. Chuck McArthur is a tall, dark, and handsome man who happens to love books as much as I do. He calls me Cookie, just like his gramps, and I’m more than eager for him to have a taste. Luckily for me, he likes a woman with some curves, and lucky for him, his dirty talk is quickly becoming my favorite sound. Best part? Chuck and I want the exact same thing: a no strings attached relationship But when tragedy strikes, everything changes. I may like it when he talks wordy to me … but maybe I need more than talk. Maybe I need forever.

Murder can be most foul… Is a sweet ending possible when a rival meets his bitter end? Marilyn Hayes, amateur sleuth and owner of SubLime Sweets, Key West’s most popular pie shop, is stunned when a nearby rival starts selling Key Lime pie. The pie mysteriously tastes all too similar to Marilyn’s, and when her rival starts giving his Key Lime pie away for free, Marilyn’s business takes a huge hit. Furious, she tries to beat him at his own game, but when she lashes out, and her rival is later found dead in his shop, her actions look more than suspicious. A special investigator comes in to tackle the case, and his gaze is laser-focused on Marilyn…as the prime suspect. With business dwindling rapidly, and a detective who is ready to close the case and throw Marilyn in jail, the stressed-out pie baker has to find the real killer before it’s too late. Will she clear her name and save her business? Find out in this delicious Cozy Culinary Mystery!

Chocolatier Lanie Heaven has good friends, a booming business, and the adoration of the citizens of Merritt, Alabama. But she also has a secret. After the devastating breakup with her long time college boyfriend, she lost a baby and the hope of ever having a child - the thing she desires above all else. Though still grief-stricken eighteen months after the accident that killed his wife and best friend, Judge Luke Avery is lonely for the company of someone other than his three-year-old daughter, Emma. When Luke moves into the apartment above Lanie's candy shop, Lanie and Emma fall in love at first sight and Luke finds himself along for the ride. It's so easy for the three of them to slip into a life as sweet as the candy in Lanie's shop. But when Emma calls Lanie Mommy, Luke realizes things have gone too far; he has to propose to Lanie or walk away. He isn't ready for marriage, but engaged isn't married. Lanie eagerly accepts but as the evidence stacks up, she must accept that Luke's love is not equal to her own. Can Luke find a way to slay his demons before the sweet life they have created goes completely south?

When photojournalist Liliana Richardson, agrees to go on assignment in Arizona, she has no idea it could cost her everything. But one wrong picture at the right moment puts her on a lethal drug cartel's hit list. Kidnapped and held prisoner in a border town, she is certain her life is over, until the bad boy from her past shows up. Now she's on the run with the only man who ever made her want more. Problem is: She knows she can trust him with her life, but not her heart. Security specialist and former Marine, Jesse James Calhoun, follows a strict code. Work hard, play hard, and never get too involved. When he gets information that the wild girl from his past needs help and fast, he's ready, willing, and able to neutralize the threat. But the spoiled girl he knew is all grown up and has a secret that someone is willing to kill for. Can he keep them alive long enough to uncover her secret? Or will she leave before he can stop a killer, taking his heart with her.

When the cynic... Fredi doesn’t believe in love. She might be a successful bridal gown designer but that’s just business. Sure, she’s watched her three best girlfriends fall head over heels with the men of their dreams but she’s certain that’s not in the cards for her. That doesn’t mean that she’s not interested in some fun with a handsome movie star––one who just happens to be her assigned date for her best friend’s wedding in Monaco. Meets the movie star... Zayn’s used to women falling at his feet so he’s utterly captivated by Fredi’s quick wit and her refusal to be impressed by him. Their chemistry is off the charts and their connection is something unexpected. Sparks are about to fly... With only a few days before Fredi disappears back to her life, Zayn is determined to convince her that she can trust him with the one thing she swore to never give anyone–her heart. Each book in the Girls Weekend Away series is STANDALONE: * What Happens in Vegas * Meet Me In San Francisco * The Nashville Bet * A Match Made in Monaco

A swoony, slow-burn rom-com, Melonie Johnson's Too Wrong to Be Right features a true romantic on a mission to find her happily ever after. After her latest jerk of a boyfriend dumps her (and ditches her with his pet hedgehog), florist Kat Kowalski is done chasing after Mr. Wrong. With her two best friends moving on to more serious relationships, she’s ready to stop repeating the same mistakes that are leaving her stuck in the single lane. Armed with a list of qualities for her perfect Mr. Right, Kat swears off dating until she finds him. Then in a meet-disaster involving a corpse and a salty cockatoo, she stumbles across Mick O’Sullivan at his family's funeral home. Their immediate chemistry warns Kat to keep things platonic; after all, following her heart never worked out in the past, and this time she’s determined to listen to her head. But can Kat and Mick be just friends? As she gets to know him better, the lines blur, and Kat starts to wonder if she’s gotten it wrong and Mick is exactly who she’s been looking for...

Imagined by one of the world's leading experts on Buddhism, this fictionalised conversation presents the essential biography of its famously wise founder. A relaxed chat with the Buddha tells us what he thought about impermanence, karma, mindfulness, compassion, love, and everything else that leads us toward a true understanding of ourselves and the cosmos. We know him as the Buddha, the "Awakened One". Born Siddhartha Gautama 2,500 years ago in northern India, he became one of the world's greatest spiritual leaders. He suffered as we do, then by his own efforts found the key to liberation from the bonds of desire, hatred and ignorance. As Westerners living in relative prosperity, we can identify with this man who had it all - love, success, money, talent, privilege - but set these things aside to search for something deeper and more enduring. This book presents an account of the Buddha's life followed by a series of plausible and illuminating but imagined conversations, which probe all aspects of his philosophy for living. The insights he conveys here offer us practical wisdom for a better life.

Evie Bell is the white sheep in a family of black ones. Bookish and quiet where her sisters are showy and brash, she doesn’t understand her darker needs that resulted in the catastrophic end to her last relationship. Frederic d’Estang, a stage performer with Byronic dark good looks, is famous for playing villains that women adore – the Phantom, Claude Frollo, Mr Hyde. Facing a distressing premature end to his career due to developing Reinke’s edema, a chronic voice disorder, he recalls how someone took a chance on him when he was just starting out which launched him into stardom, and desires to do the same before his power and influence wane. His agent wants him to write his memoirs, and when he meets Evie Bell, an autobiographical writer with a penchant for gothic anti-heroes, he sees his chance: she has talent, but lacks the confidence and experience to make something of herself. She also has interesting, unexplored tastes, which Frederic discovers when her sister gives him a link to her anonymous fan-fiction archive – much to Evie’s mortification.