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FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Revenge may be best served cold… But the right pie can be murder. Key Lime pie shop owner, Marilyn Hayes, moved to the sublime paradise of Key West after her divorce to make a new life for herself and her daughter. With unshakable determination, and a killer recipe for Key Lime pie, she grew her home-based business into a thriving enterprise and opened a shop across the street from the beach. Life was sunny and sweet, until murder walked into Marilyn’s quirky little shop, bringing with it a whole heap of trouble. When a man is found dead, and her daughter is implicated in the crime, Marilyn reluctantly becomes an amateur sleuth, sniffing out clues and putting herself in danger in the process. Will her determination and smarts lead her to catch a criminal? Or, will she get caught up in a dangerous game of cat and mouse? Find out in this fast-paced Culinary Cozy Mystery!

Real life can be ugly sometimes… But not as ugly as reality TV. SubLime Sweets owner and amateur sleuth, Marilyn Hayes is in quite a pickle when a reality show producer asks to visit her store, with cast and cameras in tow. She’s hesitant, but when her daughter, Tiara convinces her that the publicity would boost their business, she agrees. Marilyn gets more than she bargained for when Tiara has a showdown with one of the reality celebrities, and things really heat up when a body is found. The stressed-out baker has her hands full, and grows even more agitated when her creepy new neighbor keeps dropping in on her. Suspects abound, and unfortunately, Tiara is among them. Will Marilyn be able to get to the bottom of the case before her daughter is dragged off to jail? Find out in this delightful Cozy Culinary Mystery!

Good friends and healthy friendships are crucial to women's well-being at every stage of life. But what happens when a friendship turns toxic? When a friend becomes hurtful or mistreats another? When a friend abandons another in a time of need? Here, Suzanne Degges-White and Judy Pochel Van Tieghem explore such toxic friendships and how women navigate the ups and downs, as well as how broken friendships can be mended and bad friendships ended. Explaining and illustrating the "rules of friendship" at various stages of life, the authors reveal what it takes to be a good friend, how to identify bad friends, and how to move forward when friendships turn sour. Vignettes of toxic friendship behaviors are shared, as well as tips on how best to respond to these rule-breaking friends in order to rebuild damaged relationships and repair a friendship's foundation (when appropriate) and how to decide when it's time to let go of a relationship that is bringing you down versus keeping you afloat. Information for parents is also provided, to aid them as they help their daughters navigate their friendships. We all need friends, but knowing when and how to let go can help us all be better friends--to ourselves, and also to others.

Intuition is the hot buzzword in business, but specific guidelines on how to trust your gut have been sorely lacking. Put Your Intuition to Work provides that missing link. Business is about making money, but it's also about making decisions. There are relatively small decisions, like when to call a meeting or which emails to answer quickly. Then there are the big decisions that can make or break a business--which product to launch, whom to hire, how to spend. Hard work, analytics, past successes, intelligence, and a great business plan aren't enough anymore. Many of us are scrambling to discover the path to success but have found instead that we've lost our way. Although many business leaders won't publicize it, intuition is a key part of their decision-making success. Put Your Intuition to Work offers numerous compelling stories from entrepreneurs and executives about how they successfully use intuition in their daily lives. It is an inspiring and practical guide to help you: Make successful decisions when you don't have all the facts. Tap into your passion as a personal source of guidance. Discover the many ways to listen to your "inner CEO."

Millions of us have counted calories until we're blue in the face. We've cut fat, eaten less, and exercised more—and we're still heavier than we want to be. Or we lose the weight, only to see it creep back up. It's frustrating, discouraging, and unhealthy! In Sara Vance's The Perfect Metabolism Plan, you'll learn that this inability to stay at a healthy weight is not about willpower and it's not your fault! Your metabolism needs a reboot. When your metabolism is out of whack, your willpower, hunger hormones, insulin, and cravings all work against you. And you not only can't lose weight, you tend to feel foggy, sluggish, or generally unwell. But worry no more. The Perfect Metabolism Plan will show you how to reset and reboot your metabolism through 10 keys. You'll also find a bonus chapter of metabolism hacks, plus over 50 recipes and a workable plan for putting it all into action.

Don’t let your inner critic get in the way of being confident! How to Like Yourselfoffers a quirky, inspiring, and practical guide to help you overcome feelings of self-criticism, improve self-esteem, and be the true star in your life. With all the pressures of school, friends, and dating, you’re especially vulnerable to low self-esteem in your teen years. But often, the biggest threat to your confidence is your own inner critic—whose unrelenting negativity can result in feelings of inadequacy, depression, and anxiety. This must-have guide offers real ways to help you fight back, be kind to yourself, and move forward with confidence. Inside, you’ll learn the importance of self-forgiveness, accepting your faults, and how to focus on the things that make you awesome! You’ll also learn strategies for defeating the dreaded ICK—the inner critic know-it-all who keeps knocking you down—and how to escape the common thought traps that hold you back from feeling good about yourself. This book unlocks the mystery of the most important relationship you will ever have—the one with yourself! So, get ready to find your true inner voice. A kinder, gentler one that will support you as you reach for your goals and create the fabulous life you were meant to live!

We often feel powerless in our lives. We have many desires but are limited in our ability to transform those wishes into tangible results. We are confused and unsure about what will really make us happy. In Eternal Dharma, Vishnu Swami guides you on a journey to align yourself with the natural flow of existence through the ancient Eastern knowledge of Veda. Eternal Dharma distills 5,000 years of spiritual wisdom so you can learn to live an enlightened, effective, and fulfilled life. Vishnu Swami inspires you to take action and manifest your fullest spiritual potential in everything you do: Explore the subtle and physical domains to achieve a totally new relationship with reality. Learn the radical new system of effectiveness. Gain clarity on all spiritual and religious paths. Free yourself from pain and suffering to reach pure, transcendental love.

Can the former playboy win a second chance with the one who got away? Georgia Hotchkiss swore wild horses couldn’t drag her back to Sundance, Wyoming. It’s her usual bad luck that forces her to take a PR job in her former hometown—right before her ten-year class reunion. The only thing worse than facing her cheating ex-husband at the reunion? Showing up without a date. Tell McKay let Georgia “Hot Lips” Hotchkiss run roughshod over him in high school. But he’s no longer that easily manipulated boy. In the past decade he’s earned a reputation that lives up to the McKay last name. After working a rodeo event together, Tell agrees to escort her to their reunion as long as Georgia understands they’ll be friends with benefits. Their physical chemistry burns so hot, they barely notice the reunion has come and gone. And while their friendship has quickly deepened into something more, Georgia is wary. She’s been burned by a hometown cowboy before and won’t survive another heartbreak. So if Tell wants to get the girl this time around, he’ll have to prove her heart has always been safe with him.