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Tolly Lee is pearls, debutant balls, and old silver on the breakfast table. She is ashamed of something she did thirteen years ago, but she was only sixteen and she didn't set out to do it. Still, she should not have led college senior Nathan Scott to think she was his age. She never imagined a football star like him would keep calling her, but it was mostly a long distance relationship and it's not like they had sex. In the end, she paid for her sins with her heart and she might not be done paying. When she moved to Merritt, Alabama, Nathan had been gone for over a decade. Now that he's back, and if the good citizens of her adopted hometown learn of her part in costing their hometown hero his chance at an NFL career, she might as well pack up her law practice and move to Siberia. A sports commentator christened Nathan Scott "The Angel" because of his flawless face and his ability to leap to catch a football, as if he had wings. He still has the face but his leaping days ended when he was injured after going on the football field distracted, only hours after catching the girl of his dreams in a terrible lie. He would never have accepted the job as head football coach of Merritt High if he'd known Tolly had set up shop on Main Street. Not that he still has feelings for her. But a small town has a way of reviving the past and when common interest in an orphaned teenager forces Tolly and Nathan to agree to an uneasy truce, guilt and old resentments resurface. With no end zone in sight, their mutual attraction leads to a Scrimmage Gone South.

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Chocolatier Lanie Heaven has good friends, a booming business, and the adoration of the citizens of Merritt, Alabama. But she also has a secret. After the devastating breakup with her long time college boyfriend, she lost a baby and the hope of ever having a child - the thing she desires above all else. Though still grief-stricken eighteen months after the accident that killed his wife and best friend, Judge Luke Avery is lonely for the company of someone other than his three-year-old daughter, Emma. When Luke moves into the apartment above Lanie's candy shop, Lanie and Emma fall in love at first sight and Luke finds himself along for the ride. It's so easy for the three of them to slip into a life as sweet as the candy in Lanie's shop. But when Emma calls Lanie Mommy, Luke realizes things have gone too far; he has to propose to Lanie or walk away. He isn't ready for marriage, but engaged isn't married. Lanie eagerly accepts but as the evidence stacks up, she must accept that Luke's love is not equal to her own. Can Luke find a way to slay his demons before the sweet life they have created goes completely south?

Customer Success Leads to Your Success If you liked Crucial Conversations , The Challenger Sale or books by Grant Cardone, you’ll love Closing the Sale . Guide the conversation. Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients. Closing the Sale will teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations. Turn talking into decision making. For clients, decision making can seem daunting. They may often favor the noncommittal "maybe" over the decisive "yes" or "no." Essential Secrets to Closing the Sale will teach you how to help your clients make the best possible decisions for both their business goals and your own. Customer success is your success. Closing the Sale will show you how to attain the only real success. the win-win situation. Because the more you focus on creating success for your clients, the more successful you will be. Closing the Sale will teach you the five essential skills to the sale closing process: Identify the End in Mind Decision Address Client Key Beliefs Resolve Objections Prepare the Conditions for Good Decision Making Open Purposefully, Close Powerfully

A simple step-by-step guide that allows you to realistically apply the Law of Attraction to improve your life and achieve the next level of practical understanding. Why is it that we see very young people becoming millionaires these days? Or older athletes in the Olympics winning medals when people thought they didn’t have a chance? And how about former Senator Barack Obama running for president and being the first African American in US history to win the presidency when many thought it was impossible? It is because these individuals have learned how to use the Law of Attraction—they have learned how to believe something is possible, even while others don’t. Whether it is presidential elections, sports, or anything, for that matter, what we believe directly determines our destiny. In these pages, for the first time ever, you will find the Law of Attraction explained in a simple and practical manner. While so many other books claiming to explain the Law of Attraction have cajoled their readers with inspiring statements and complicated theorizing, this book will actually teach you how to apply it to your daily life. So, are you ready to start attracting good things into your life? You are only pages away from finding out the real secret ...

Good friends and healthy friendships are crucial to women's well-being at every stage of life. But what happens when a friendship turns toxic? When a friend becomes hurtful or mistreats another? When a friend abandons another in a time of need? Here, Suzanne Degges-White and Judy Pochel Van Tieghem explore such toxic friendships and how women navigate the ups and downs, as well as how broken friendships can be mended and bad friendships ended. Explaining and illustrating the "rules of friendship" at various stages of life, the authors reveal what it takes to be a good friend, how to identify bad friends, and how to move forward when friendships turn sour. Vignettes of toxic friendship behaviors are shared, as well as tips on how best to respond to these rule-breaking friends in order to rebuild damaged relationships and repair a friendship's foundation (when appropriate) and how to decide when it's time to let go of a relationship that is bringing you down versus keeping you afloat. Information for parents is also provided, to aid them as they help their daughters navigate their friendships. We all need friends, but knowing when and how to let go can help us all be better friends--to ourselves, and also to others.

Don’t let your inner critic get in the way of being confident! How to Like Yourselfoffers a quirky, inspiring, and practical guide to help you overcome feelings of self-criticism, improve self-esteem, and be the true star in your life. With all the pressures of school, friends, and dating, you’re especially vulnerable to low self-esteem in your teen years. But often, the biggest threat to your confidence is your own inner critic—whose unrelenting negativity can result in feelings of inadequacy, depression, and anxiety. This must-have guide offers real ways to help you fight back, be kind to yourself, and move forward with confidence. Inside, you’ll learn the importance of self-forgiveness, accepting your faults, and how to focus on the things that make you awesome! You’ll also learn strategies for defeating the dreaded ICK—the inner critic know-it-all who keeps knocking you down—and how to escape the common thought traps that hold you back from feeling good about yourself. This book unlocks the mystery of the most important relationship you will ever have—the one with yourself! So, get ready to find your true inner voice. A kinder, gentler one that will support you as you reach for your goals and create the fabulous life you were meant to live!

Part memoir, part cultural exploration, this book covers the author’s journey as she grows up in an evangelical Christian home, leaves religion behind as a young adult, and goes on to raise children in a family outside of religious belief. Maria Polonchek weaves a personal story with up-to-date studies and philosophic exploration of what it means to raise secular children in an otherwise religious world. Offering careful and respectful advice for other parents who are raising their children outside of a particular religious belief system, she explores the many other ways of instilling identity, belonging, and meaning into our lives and the lives of children. Honest and irreverent, the author admits to her religious “baggage” and searches for better understanding of such topics as religious education, morality, awe, death, purpose, and meaning, and tradition from secular perspectives. She interviews experts, looks at various studies, and turns to a variety of sources for answers, while maintaining a casual and personal tone. While she ultimately argues for parents to let their children shape their own beliefs, she encourages families to tend to existential and social needs that sometimes go unnoticed or unconsidered in life outside religion.

Evie Bell is the white sheep in a family of black ones. Bookish and quiet where her sisters are showy and brash, she doesn’t understand her darker needs that resulted in the catastrophic end to her last relationship. Frederic d’Estang, a stage performer with Byronic dark good looks, is famous for playing villains that women adore – the Phantom, Claude Frollo, Mr Hyde. Facing a distressing premature end to his career due to developing Reinke’s edema, a chronic voice disorder, he recalls how someone took a chance on him when he was just starting out which launched him into stardom, and desires to do the same before his power and influence wane. His agent wants him to write his memoirs, and when he meets Evie Bell, an autobiographical writer with a penchant for gothic anti-heroes, he sees his chance: she has talent, but lacks the confidence and experience to make something of herself. She also has interesting, unexplored tastes, which Frederic discovers when her sister gives him a link to her anonymous fan-fiction archive – much to Evie’s mortification.

Despite the widespread popularity of Buddhist practices (like meditation), there is little understanding of the complex philosophy behind Buddhism. The historical Buddha, Gautama, was a real person—a radical—who challenged the religious leaders of his day. Buddha For Beginners introduces the reader to the historical Buddha, to the ideas that made him change his life, and to the fascinating philosophical debates that engaged him and formed the core of Buddhism. Buddha For Beginners compares Buddha's philosophy with those of his contemporaries, the later Buddhist schools, and Western Philosophy. The book includes a survey, distinguishing the philosophical differences among later schools of Buddhism, such as Theravada, Madhyamaika, Tantric, Zen, and others. Buddha For Beginners is not a book you read, it is a book you experience. It makes you stop and close your eyes. Through some magical combination of words, drawings, and intuitive wisdom, Buddha For Beginners conveys not only the facts of Buddhism, but the peace, the silence...the feel of it. It is historically accurate, spiritually challenging, and the white spaces mean as much as the words.