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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0589 viewsCompleted
Too Wrong to Be Right
Too Wrong to Be Right
Melonie Johnson all
A swoony, slow-burn rom-com, Melonie Johnson's Too Wrong to Be Right features a true romantic on a mission to find her happily ever after. After her latest jerk of a boyfriend dumps her (and ditches her with his pet hedgehog), florist Kat Kowalski is done chasing after Mr. Wrong. With her two best friends moving on to more serious relationships, she’s ready to stop repeating the same mistakes that are leaving her stuck in the single lane. Armed with a list of qualities for her perfect Mr. Right, Kat swears off dating until she finds him. Then in a meet-disaster involving a corpse and a salty cockatoo, she stumbles across Mick O’Sullivan at his family's funeral home. Their immediate chemistry warns Kat to keep things platonic; after all, following her heart never worked out in the past, and this time she’s determined to listen to her head. But can Kat and Mick be just friends? As she gets to know him better, the lines blur, and Kat starts to wonder if she’s gotten it wrong and Mick is exactly who she’s been looking for...
0486 viewsCompleted
Big, Bad Wolf: Cougarville, Book Four
Big, Bad Wolf: Cougarville, Book Four
Evangeline Anderson all
Fifteen years ago, Jase was Nikki's student He and his Wolf have always wanted her. Now Nikki is rejuvenated and looks 20 years younger. She's finally available...but she's also in danger. Can Jase save his Fated Mate from the evil that stalks her? Read Big, Bad Wolf to find out... As a senior in high school, Jase Saunders was a bad boy--the kind of kid who's headed straight to prison by way of suspension. There was only one teacher who understood him--only one who cared enough to help him turn his life around. That teacher was Nikki Robinson and not only was she caring and kind, she was beautiful. She was also the only woman Jase ever wanted to claim as his mate--too bad she was married and fifteen years his senior.Fast forward fifteen years and Nikki has lost her husband and moved into middle age. She sees nothing but sorrow ahead of her...and then her life is changed completely. When the mysterious Mr. X breaks into her house and injects her with a compound that activates her latent Shifter Gene, she finds herself suddenly thrust into Regeneration. Managing to escape her attacker, she rushes onto the street...and straight into Jase's muscular arms.Now Nikki must deal with the fact that she looks and feels twenty years younger and she's being protected by her old student. She tries to tell herself that Jase is just being nice but she doesn't realize that the Wolf Shifter has never forgotten her kindness to him...or the fire he felt for her. Can she stay away from the nefarious Mr. X, who wants her blood for an evil ritual? And will she let herself fall for the troubled boy who is now a man?You'll have to read Big, Bad Wolf to find out...
014 viewsCompleted
Sins of the Flesh: Forbidden Omegaverse, Book Four
Sins of the Flesh: Forbidden Omegaverse, Book Four
Evangeline Anderson all
My name is Zoe and I have committed Sins of the Flesh. But it’s not my fault—none of it would have happened if they hadn’t kidnapped me that fateful day... They took me and my mother and forced us to become part of their Pack. I didn’t even know I had Were blood until they took us. But then my body started changing—developing in ways it never had before. I started having cravings…longings. But I wasn’t allowed to look at any of the Alphas. My cruel new stepfather had plans for me—I would marry another Pack Master—a ugly, evil man, old enough to be my grandfather. And until then, my stepbrothers, Christopher and Gabriel were supposed to watch over me. I felt a tingle when they held me between them, but my stepbrothers weren’t supposed to touch me—their whole job was to keep me innocent and pure. I was supposed to be a virgin on my wedding night. They were sent to deliver me to my new husband—but we were forced off the road and taken as prisoners. The cartel leader who took us holds a grudge against my stepfather. At first he wanted to execute us all…but when he saw the three of us together, he got other ideas. He wanted to us to put on a private show, just for him and to do things…things a girl should never do with her stepbrothers. Can the three of us escape the clutches of the cartel and the vengeance of the Pack to find true love together? You’ll have to read our story in this Dark Ménage Romance, Sins of the Flesh, to find out. *Author's Note--please see trigger warnings in my Author's note inside the book. This is a DARK Romance so please read responsibly.
014 viewsCompleted
Raging Heart On: Lucas Brothers, Book Two
Raging Heart On: Lucas Brothers, Book Two
Jordan Marie all
I've decided to have a baby. The only problem? I'm as single as they come. I jokingly make a list of possible baby daddies. The problem? My best friend White finds the list … and his name is at the top. My incredibly hot, best buddy, never-going-to-settle-down best friend. He's telling me he won't let anyone else near me. He's out to prove he's the only man for the job. I should say no. But I’m not going to…
013 viewsCompleted
The Clue: A Fleming Stone Mystery, Book One
The Clue: A Fleming Stone Mystery, Book One
Carolyn Wells all
THE CLUE is the first book in the Fleming Stone Mystery series by famed New Jersey mystery writer Carolyn Wells (1862-1942). Librarian, author, poet, journalist Wells wrote a total of 170 books, including poetry, humor, and children’s books, but she is best remembered for her mystery novels, the most successful being her Fleming Stone series. Madeleine Van Norman is found stabbed to death on the night before her wedding. The heiress is found in the library of her sprawling country mansion stabbed with her own Venetian letter-opener. Though a suicide note is found, the list of potential suspects grows. Who would benefit from the rich woman’s death? There is her groom who was having an affair. There are family members who might not want her to marry to save their inheritance. There is the groom’s secret lover. Or could it have been the secretary? Rediscover one of the great American mystery writers and her finest work. THE CLUE is a closed-environment traditional mystery that will remind you of the other greats, including Agatha Christie and Ellery Queen.
012 viewsCompleted

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