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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0589 viewsCompleted
Disorderly Men: A Novel
Disorderly Men: A Novel
ONE OF QUEER FORTY'S BEST PRIDE READS FOR SUMMER 2023! Three gay men in pre-Stonewall New York City find their fates thrown together in the police raid of a Village bar. Roger Moorhouse is a Wall Street banker and Westchester family man with a preciously guarded secret. As the shouting begins and flashlights blaze in his face, the life he’s carefully curated over the years―a fancy new office overlooking lower Broadway, a house in Beechmont Woods, his wife and children―is about to come crashing down around him. Columbia literature professor Julian Prince lives a comparatively uncloseted life when he finds his first committed relationship tested to its limits. How could he explain to Gus, a fearless young artist, that he couldn’t stay with him that weekend because the woman who was still technically Julian’s fiancée would be visiting? But when Gus is struck unconscious by a police baton, Julian comes out of hiding to protect him, even if exposure means losing everything. For Danny Duffy, an Irish kid from the Bronx with a sassy mouth and a diverse group of friends, the raid is a galvanizing, Spartacus moment. Danny doesn’t have too much left to lose; his family has just disowned him. But once his name appears in the newspaper, he’ll be fired from his job at Sloan’s Supermarket, where he’s risen to assistant manager of produce, and begin a journey that veers between political enlightenment and violent revenge. The three men find themselves in a police wagon together, their hidden lives threatened to be revealed to the world. Blackmail, a private investigator, Gus’s disappearance, and Danny’s quest for retribution propel Disorderly Men to its piercing conclusion, as each man meets the boundaries of his own fear, love, and shame. The stakes for each are different, but all of them confront a fundamental question: How much happiness is he allowed to have . . . and what share of it will he lay claim to?
0575 viewsCompleted
Worthless to Priceless: The Alpha's Rejected Mate
Worthless to Priceless: The Alpha's Rejected Mate
“You have to reject her.” Amelia heard her twin say to her boyfriend. As the ignored daughter of the Alpha, Amelia has been bullied by her twin since little. She knew it was all because she wasn’t as talented and didn’t shift like her twin did. Still, getting rejected by the only love of her life was too much to bear. Amelia accepted her father’s order and set out for college in a neighbouring pack, not knowing a group of wolves were sent to get rid of her for good. At the critical moment, her only way out was get into the pack of the most feared Alpha, the King that ruled the darkness, the one who had killed his own father to take the throne. *** This novel is created by didi.adeyemi from an editor's outline. The novel is copyright Ideaink Six Cats.
0226 viewsOngoing
Big, Bad Wolf: Cougarville, Book Four
Big, Bad Wolf: Cougarville, Book Four
Evangeline Anderson all
Fifteen years ago, Jase was Nikki's student He and his Wolf have always wanted her. Now Nikki is rejuvenated and looks 20 years younger. She's finally available...but she's also in danger. Can Jase save his Fated Mate from the evil that stalks her? Read Big, Bad Wolf to find out... As a senior in high school, Jase Saunders was a bad boy--the kind of kid who's headed straight to prison by way of suspension. There was only one teacher who understood him--only one who cared enough to help him turn his life around. That teacher was Nikki Robinson and not only was she caring and kind, she was beautiful. She was also the only woman Jase ever wanted to claim as his mate--too bad she was married and fifteen years his senior.Fast forward fifteen years and Nikki has lost her husband and moved into middle age. She sees nothing but sorrow ahead of her...and then her life is changed completely. When the mysterious Mr. X breaks into her house and injects her with a compound that activates her latent Shifter Gene, she finds herself suddenly thrust into Regeneration. Managing to escape her attacker, she rushes onto the street...and straight into Jase's muscular arms.Now Nikki must deal with the fact that she looks and feels twenty years younger and she's being protected by her old student. She tries to tell herself that Jase is just being nice but she doesn't realize that the Wolf Shifter has never forgotten her kindness to him...or the fire he felt for her. Can she stay away from the nefarious Mr. X, who wants her blood for an evil ritual? And will she let herself fall for the troubled boy who is now a man?You'll have to read Big, Bad Wolf to find out...
014 viewsCompleted
Sins of the Flesh: Forbidden Omegaverse, Book Four
Sins of the Flesh: Forbidden Omegaverse, Book Four
Evangeline Anderson all
My name is Zoe and I have committed Sins of the Flesh. But it’s not my fault—none of it would have happened if they hadn’t kidnapped me that fateful day... They took me and my mother and forced us to become part of their Pack. I didn’t even know I had Were blood until they took us. But then my body started changing—developing in ways it never had before. I started having cravings…longings. But I wasn’t allowed to look at any of the Alphas. My cruel new stepfather had plans for me—I would marry another Pack Master—a ugly, evil man, old enough to be my grandfather. And until then, my stepbrothers, Christopher and Gabriel were supposed to watch over me. I felt a tingle when they held me between them, but my stepbrothers weren’t supposed to touch me—their whole job was to keep me innocent and pure. I was supposed to be a virgin on my wedding night. They were sent to deliver me to my new husband—but we were forced off the road and taken as prisoners. The cartel leader who took us holds a grudge against my stepfather. At first he wanted to execute us all…but when he saw the three of us together, he got other ideas. He wanted to us to put on a private show, just for him and to do things…things a girl should never do with her stepbrothers. Can the three of us escape the clutches of the cartel and the vengeance of the Pack to find true love together? You’ll have to read our story in this Dark Ménage Romance, Sins of the Flesh, to find out. *Author's Note--please see trigger warnings in my Author's note inside the book. This is a DARK Romance so please read responsibly.
014 viewsCompleted
Our Place on the Island: A Novel
Our Place on the Island: A Novel
Erika Montgomery all
For decades, the Campbell women have reunited at the family’s rambling seaside cottage known as Beech House to celebrate life’s many occasions. But this year, they will be called back to Martha's Vineyard for a celebration of a different sort: their beloved matriarch Cora is getting remarried. And all the town gossips are calling him the one who got away, years ago… For renowned chef Mickey Campbell, this wedding isn’t just a welcome excuse to return to the place she first learned to cook at her grandmother’s side. It’s also a chance to regroup while she figures out a way to tell her smoldering head chef boyfriend that she’s mismanaged their restaurant into the red. Mickey’s mother, Hedy, is still mourning the passing of her adored father three years earlier, and she isn’t sure she’s ready to welcome a new man into the fold―and she’s not certain her own thorny relationship with her mother will weather the storm of her upcoming marriage. But everyone knows a woman’s heart holds more than meets the eye. For Cora, drawing her daughter and granddaughter back to Beech House isn’t just about a ceremony, but a chance to reveal a history she has kept close to her heart for decades. As the days leading up to the wedding unfold, secrets of Cora’s past come to light-- a secret that will cause three generations of Campbell women to question marriage, motherhood, and ultimately learn to savor the delicious joy of following your own heart. Told in dual timelines on the sumptuous beaches of Martha's Vineyard, OUR PLACE ON THE ISLAND is the sparkling, romantic read of the season.
014 viewsCompleted

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