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Murder Set in Stone: Rosemary Grey Cozy Mysteries, Book Two
Murder Set in Stone: Rosemary Grey Cozy Mysteries, Book Two
A stone by any other name… Can lead to murder. Rosemary Grey, who’s just getting settled into the charming town of Paperwick, Connecticut, is looking forward to the holiday season. She’ll be moving into her snug cottage at Jack and Charlie’s farm—so she’ll have her best friends right next door, and she’s loving her new job as a history professor at Paperwick University, home of the Fighting Trout. The fact that she sees the shy Professor Seth McGuire, from the anthropology department, on campus, might have a little something to do with the smile on her face and the spring in her step. But Rosemary soon discovers that the cozy, tucked-away village, has a longstanding mystery in its midst. Thirty-five years ago, what appeared to be a rune-covered megalithic stone was discovered. There were those who believed the runes scattered across the stone were created by the indigenous peoples who’d inhabited the area—but some believed the runes were Norse in origin, lending credibility to the idea that Vikings had once walked the land. None of the theories about the stone could be proved, however, because it went missing almost as mysteriously as it had appeared. Searches proved fruitless and no one could imagine who could possibly slip away with a two hundred fifty-pound slab of granite. Nevertheless, the legend of Bjørn the Lost Viking was born, along with an annual festival that commemorates the stone, the first snow of the winter, and Norse culture. When a twist of fate leads to the discovery of the fabled missing runestone—and a body is found lying next to it—Rosemary and friends will have to separate legend and myth from fact and solve the crime. Seth is targeted as one of the prime suspects, so there’s no time to waste! You’ll want to curl up with a warm, spicy mug of Mrs. Potter’s Glogg and a warm blanket to enjoy this exciting cozy holiday adventure!
0637 viewsCompleted
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0527 viewsCompleted
Buddhism Is Not What You Think: Finding Freedom Beyond Beliefs
Buddhism Is Not What You Think: Finding Freedom Beyond Beliefs
Steven Hagen all
Bestselling author and renowned Zen teacher Steve Hagen penetrates the most essential and enduring questions at the heart of the Buddha's teachings: How can we see the world in each moment, rather than merely as what we think, hope, or fear it is? How can we base our actions on reality, rather than on the longing and loathing of our hearts and minds? How can we live lives that are wise, compassionate, and in tune with reality? And how can we separate the wisdom of Buddhism from the cultural trappings and misconceptions that have come to be associated with it? Drawing on down-to-earth examples from everyday life and stories from Buddhist teachers past and present, Hagen tackles these fundamental inquiries with his trademark lucid, straightforward prose. The newcomer to Buddhism will be inspired by this accessible and provocative introduction, and those more familiar with Buddhism will welcome this much needed hands-on guide to understanding what it truly means to be awake. By being challenged to question what we take for granted, we come to see the world as it truly is. Buddhism Is Not What You Think offers a profound and clear path to a life of joy and freedom.
0505 viewsCompleted
The Innovation Illusion: How So Little Is Created by So Many Working So Hard
The Innovation Illusion: How So Little Is Created by So Many Working So Hard
Fredrik Erixon all
Timely, compelling, and certain to be controversial—a deeply researched study that reveals how companies and policy makers are hindering innovation-led growth Conventional wisdom holds that Western economies are on the threshold of fast-and-furious technological development. Fredrik Erixon and Bjorn Weigel refute this idea, bringing together a vast array of data and case studies to tell a very different story. With expertise spanning academia and the business world, Erixon and Weigel illustrate how innovation is being hampered by existing government regulations and corporate practices. Capitalism, they argue, has lost its mojo. Assessing the experiences of global companies, including Nokia, Uber, IBM, and Apple, the authors explore three key themes: declining economic dynamism in Western economies; growing corporate reluctance to contest markets and innovate; and excessive regulation limiting the diffusion of innovation. At a time of low growth, high unemployment, and increasing income inequality, innovation-led growth is more necessary than ever. This book unequivocally details the obstacles hindering our future prosperity.
0347 viewsCompleted
Death Takes a Fall: A Cotswold Crimes Mystery, Book Two
Death Takes a Fall: A Cotswold Crimes Mystery, Book Two
When Maddie McGuire finds herself tumbling over a cliff while hiking The Cotswold Way, she uncovers much more than ancient woods. Terrified by her shocking discovery, she returns to the safety of her international internship at the Roman Baths only to find competition in the form of the tittering, aristocratic Gwendolyn De Valence, who has captured the attention of everyone Maddie hopes to impress. Turning to her boyfriend Constable Edward Bailey, only reveals dark secrets about his past, leading her down a dangerous path which, this time, she may be unable to escape.
0285 viewsCompleted

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