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A GLIMPSE BEHIND THE FACADE OF SUCCESS In The Illusion of Invincibility , Paul Williams and Andreas Krebs take a no-punches-held look at the stories we tell ourselves about business success. The rags-to-riches tale is tempting, but we don’t have to search far to see that most organizations rise for a time, only to experience a dramatic fall from grace. Just look at some of the companies that used to be household names: Nokia, AOL, Pan Am, Woolworth and Blockbuster. Move from good to great: You’ll learn the secrets to clear-eyed, value-driven leadership with stories from top managers from international companies, major family businesses, start-ups, consulting firms, the public sector, and NGOs. They offer lessons on how to be a successful and reflective boss in an age of digitization and disruption. Each chapter includes a “stress test” to help you to take an honest look at your own organization and yourself. Can leaders today be inspired by the Incas? You may be surprised. When the authors added a few days to a business trip to Peru, instead of relaxing, they found themselves exploring one of the greatest civilizations in human history...with unexpected lessons about successful businesses and great leadership. The Illusion of Invincibility examines the why of success and failure. It’s a smart, funny, and radical look at how to build and sustain a great organization, inspired by those who have done it well...in today's world and five hundred years ago.

Bleiki is the Viking white mouse with real horns that, left behind by his family, is raised by Trolls. He left his adoptive parents to go to find friends, he is being ostracized, and he begins his adventure with Vikings until colonize Scottish Highlands. It's a fairy tale with Viking original names, and invented names for Trolls. The book is full of images, all of it blazes with actions, and it has historical and geographic references. It's a perfect combination and co-ordination between fantasy and reality. It's indicated for children 6 through 10 years of age.

You will be known by the company you keep! Successfully steer your own life instead of having it determined by others, advises Tobias Beck in this German bestseller narrated in his pithy, to-the-point style. Tobias provides the coaching needed to liberate ourselves from chronic complainers. Killjoys, energy vampires, and chronic complainers. Everyone knows a Debbie Downer, moaning the whole day long because nothing ever goes right. The weather is miserable, it’s Monday, and to top it all off, the doughnut has a hole! Tobias shows us a way out: simply not to bother with such acquaintances at all. Positive thinking for peak performance. Polarizing, provocative and exaggerated, the Liberated® philosophy urges readers to free themselves from negative people in order to live successfully and authentically. With success factors based on 15 years of personal experience in the field of personality development and behavioral psychology, you’ll learn how to: Think in terms of chances and opportunities rather than problems and risks Motivate yourself, forge your own path, and let yourself be guided by your dreams and vision Seek out people who support you and who let you grow and move forward Amusing stories, funny illustrations, and proven techniques. With success stories that are as entertaining as they are instructive, this book is as easy to read as it is unconventional. Part workbook and part self-help and nonfiction, this narrative book includes funny comics to illustrate proven-to-work strategies. If you enjoyed books like The Four Agreements, The Subtle Art of Not Giving a F*ck, The Empath’s Survival Guide, and The 5 Types of People Who Can Ruin Your Life, then you’ll love Unbox Your Life.

Inspiration for Brave Girls Who Love STEM AZ is a young girl who finds herself in a robot building competition. Can she use girl power to overcome crashes, explosions, and hackers to beat school bully and three-time champ? Smart and strong is the new pretty. In this funny, action-packed story about STEM for kids, the talented AZ fights gender stereotypes and learns tough lessons on leadership. With the help of her quirky friends, Li and 10, the team builds a feisty robot named Ada. Together, they work hard, solve puzzles, grow in confidence, and learn the importance of friendship and collaboration. Calling all girls who code, techgirls, Grace Hopper fans, and stemettes. Written to raise awareness about the challenges faced by women in science and engineering, She’s Building a Robot celebrates voices from diverse socioeconomic and ethnic backgrounds. More importantly, it gives girls in science the opportunity to relate to strong, brave, smart characters. If your child enjoyed books like Goodnight Stories for Rebel Girls , The Fourteenth Goldfish , Women in Science , or Hidden Figures Young Reader’ Edition , then She’s Building a Robot is your next read!

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More