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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0527 viewsCompleted
Disorderly Men: A Novel
Disorderly Men: A Novel
ONE OF QUEER FORTY'S BEST PRIDE READS FOR SUMMER 2023! Three gay men in pre-Stonewall New York City find their fates thrown together in the police raid of a Village bar. Roger Moorhouse is a Wall Street banker and Westchester family man with a preciously guarded secret. As the shouting begins and flashlights blaze in his face, the life he’s carefully curated over the years―a fancy new office overlooking lower Broadway, a house in Beechmont Woods, his wife and children―is about to come crashing down around him. Columbia literature professor Julian Prince lives a comparatively uncloseted life when he finds his first committed relationship tested to its limits. How could he explain to Gus, a fearless young artist, that he couldn’t stay with him that weekend because the woman who was still technically Julian’s fiancée would be visiting? But when Gus is struck unconscious by a police baton, Julian comes out of hiding to protect him, even if exposure means losing everything. For Danny Duffy, an Irish kid from the Bronx with a sassy mouth and a diverse group of friends, the raid is a galvanizing, Spartacus moment. Danny doesn’t have too much left to lose; his family has just disowned him. But once his name appears in the newspaper, he’ll be fired from his job at Sloan’s Supermarket, where he’s risen to assistant manager of produce, and begin a journey that veers between political enlightenment and violent revenge. The three men find themselves in a police wagon together, their hidden lives threatened to be revealed to the world. Blackmail, a private investigator, Gus’s disappearance, and Danny’s quest for retribution propel Disorderly Men to its piercing conclusion, as each man meets the boundaries of his own fear, love, and shame. The stakes for each are different, but all of them confront a fundamental question: How much happiness is he allowed to have . . . and what share of it will he lay claim to?
0506 viewsCompleted
Sweet Gone South: Love Gone South 1
Sweet Gone South: Love Gone South 1
Alicia Hunter Pace all
Chocolatier Lanie Heaven has good friends, a booming business, and the adoration of the citizens of Merritt, Alabama. But she also has a secret. After the devastating breakup with her long time college boyfriend, she lost a baby and the hope of ever having a child - the thing she desires above all else. Though still grief-stricken eighteen months after the accident that killed his wife and best friend, Judge Luke Avery is lonely for the company of someone other than his three-year-old daughter, Emma. When Luke moves into the apartment above Lanie's candy shop, Lanie and Emma fall in love at first sight and Luke finds himself along for the ride. It's so easy for the three of them to slip into a life as sweet as the candy in Lanie's shop. But when Emma calls Lanie Mommy, Luke realizes things have gone too far; he has to propose to Lanie or walk away. He isn't ready for marriage, but engaged isn't married. Lanie eagerly accepts but as the evidence stacks up, she must accept that Luke's love is not equal to her own. Can Luke find a way to slay his demons before the sweet life they have created goes completely south?
0505 viewsCompleted
HIRED AS A BILLIONAIRE'S WIFE
HIRED AS A BILLIONAIRE'S WIFE
BOOK 1 She needs money. He needs a wife. The situation is a win-win for Anastasia and Caleb. To save her family, Anastasia signed a contract to marry Caleb for a year. Starting from a contract marriage, will it end up in a real marriage? Amidst the challenges, will they break a rule from the contract to survive in this marriage? or will they end up losing each other? ********************** BOOK 2 To gain freedom from her overprotective parents' hands, the sunshine Thalia Carter refused to have her internship at her family's company. In the end, she got accepted into a company she didn't expect.  As soon as he saw her resume, the grumpy Damon Kane immediately approved her internship. Not because he was fond of her but because he literally hated her surname. He plans to make her life a living hell. Hate filled the office, but what happens if love blooms without their knowing? Despite the 11 years between them, will this office age gap romance be possible for these two? ********************* This book combines Book 1 and Book 2 in the series. Book 2 starts after Chapter 130.
0490 viewsOngoing
Manage Your Mindset: Maximize Your Power of Personal Choice
Manage Your Mindset: Maximize Your Power of Personal Choice
Janet Hanson all
As the foremost researcher in the area of correlating mindset with a variety of organizational learning factors, having performed a survey validation study of the Mindset Works, Inc. What’s My School Mindset? Survey and the Project for Educational Research That Scales (PERTS) academic mindset survey, the author has discovered links between the philosophical positions one holds and the theory of mind that describes what makes humans different from animals. This book proposes that the ability to recognize and respond to the differences between what we “see” and others “see” is the key reason for individuals, groups, and organizations to succeed or to fail. How we perceive differences and respond to them changes the way our brain develops and how our systems are designed. This book provides strategies for supporting continuous development and growth in individuals, in group dynamics, and in system/organizational development using the most current understanding and propositions of theories of mind. Our theories of physics are expanding through Newtonian, Classical, on to Quantum. Our technologies are expanding from simple tools, to industrialization, to digital information systems, and on to holographic imagery and virtual realities. Biological understandings have grown from magical beliefs about life, through static views of fixed DNA, to cloning, and the potential to regenerate organs and extend life. Our world is in need of an update on the social transformations occurring in human understanding that apply to addressing key issues of our day. This book revisits the concepts discussed in mindset theory and reframes it with a larger, more inclusive potential for understanding our world that empowers our ability for personal choice to improve our lives.
0445 viewsCompleted
The Forgotten Village: Rosemary Grey Cozy Mysteries, Book Three
The Forgotten Village: Rosemary Grey Cozy Mysteries, Book Three
A murderous past… Can come back to haunt you. It’s almost spring in Paperwick, Connecticut, and Rosemary Grey has never felt more content. Her job teaching history at the local university is fun and challenging and she’s all settled into her cozy cottage on Jack and Charlie’s farm. She’s made a whole host of friends in the tiny New England village, and is most definitely falling in love with the adorable Seth Maguire. But when the university calls and asks Rosemary to fill in for a fellow history professor who didn’t show up to work, she would never dream that she’s just about to stumble into investigating a sinister mystery—or that the case will take her, along with Jack, Charlie, and Seth, to the outskirts of town where the Forgotten Village, a relic of Colonial America, still haunts the woods. Will history repeat itself before she can solve the crime? Find out in this intriguing Cozy Mystery!
0379 viewsCompleted
Kalliopee: A Princess's Sacrifice
Kalliopee: A Princess's Sacrifice
After years of violent battles, Kalliopee agrees to sacrifice her freedom by marrying the prince of the enemy kingdom in order to bring peace. In a world where women are treated as slaves rather than wives, she is still delighted to be reunited with her first love, Karel. However, life is unpredictable, and the horrors of war have transformed Karel into a tough and ruthless heir to the throne, who despises the Viridians more than anything. While he has no qualms about mistreating Kalliopee, his determination wavers when confronted with her striking eyes. In the midst of desire and animosity, schemes and plots, dreams and disillusionment, will the princess’s heart endure the price of her liberty?
0349 viewsCompleted
The Cowboy's Word: Coyote Cowboys of Montana, Book One
The Cowboy's Word: Coyote Cowboys of Montana, Book One
Sinclair Jayne Romance Love
The Coyote Cowboys each made a vow to a fallen comrade and have one year to carry out their task… Local hero Remington Cross has only painful memories of Marietta, Montana. He may want ranch work, but he’ll take it anywhere but here. Still, loyalty brings Remy to Marietta determined to locate Jace’s godchild, ensure his physical and financial security, then close this chapter for good. But a smoldering encounter with a beautiful bartender threatens his timeline and heart, and when he discovers Jace’s godchild is at risk, he enlists the aid of the enigmatic beauty who’s more no-strings than he is. Shane Knight is no stranger to secrets, and she can tell the haunted ex-soldier is hiding plenty. She’s finished trying to fix wounded bad boys, and after her broken engagement, her heart’s permanently off-limits. When Shane jumps boots first into a red-hot one-night stand, she never anticipates getting tangled up with a sexy cowboy and a child who needs them. It’s a chance for love, family, and a fresh start for them both, but will secrets break the fragile thread of their new beginning?
0339 viewsCompleted
Kissin' Tell: Rough Riders, Book 13
Kissin' Tell: Rough Riders, Book 13
Lorelei James Romance
Can the former playboy win a second chance with the one who got away? Georgia Hotchkiss swore wild horses couldn’t drag her back to Sundance, Wyoming. It’s her usual bad luck that forces her to take a PR job in her former hometown—right before her ten-year class reunion. The only thing worse than facing her cheating ex-husband at the reunion? Showing up without a date. Tell McKay let Georgia “Hot Lips” Hotchkiss run roughshod over him in high school. But he’s no longer that easily manipulated boy. In the past decade he’s earned a reputation that lives up to the McKay last name. After working a rodeo event together, Tell agrees to escort her to their reunion as long as Georgia understands they’ll be friends with benefits. Their physical chemistry burns so hot, they barely notice the reunion has come and gone. And while their friendship has quickly deepened into something more, Georgia is wary. She’s been burned by a hometown cowboy before and won’t survive another heartbreak. So if Tell wants to get the girl this time around, he’ll have to prove her heart has always been safe with him.
0317 viewsCompleted

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