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FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Chocolatier Lanie Heaven has good friends, a booming business, and the adoration of the citizens of Merritt, Alabama. But she also has a secret. After the devastating breakup with her long time college boyfriend, she lost a baby and the hope of ever having a child - the thing she desires above all else. Though still grief-stricken eighteen months after the accident that killed his wife and best friend, Judge Luke Avery is lonely for the company of someone other than his three-year-old daughter, Emma. When Luke moves into the apartment above Lanie's candy shop, Lanie and Emma fall in love at first sight and Luke finds himself along for the ride. It's so easy for the three of them to slip into a life as sweet as the candy in Lanie's shop. But when Emma calls Lanie Mommy, Luke realizes things have gone too far; he has to propose to Lanie or walk away. He isn't ready for marriage, but engaged isn't married. Lanie eagerly accepts but as the evidence stacks up, she must accept that Luke's love is not equal to her own. Can Luke find a way to slay his demons before the sweet life they have created goes completely south?

A simple step-by-step guide that allows you to realistically apply the Law of Attraction to improve your life and achieve the next level of practical understanding. Why is it that we see very young people becoming millionaires these days? Or older athletes in the Olympics winning medals when people thought they didn’t have a chance? And how about former Senator Barack Obama running for president and being the first African American in US history to win the presidency when many thought it was impossible? It is because these individuals have learned how to use the Law of Attraction—they have learned how to believe something is possible, even while others don’t. Whether it is presidential elections, sports, or anything, for that matter, what we believe directly determines our destiny. In these pages, for the first time ever, you will find the Law of Attraction explained in a simple and practical manner. While so many other books claiming to explain the Law of Attraction have cajoled their readers with inspiring statements and complicated theorizing, this book will actually teach you how to apply it to your daily life. So, are you ready to start attracting good things into your life? You are only pages away from finding out the real secret ...

Love. Betrayal. Redemption.What would you do when the one you love the most is the one that hurt you the most?Loving him was all she knew. Meredith Leighton had loved Josiah Shelby for as long as she could remember, and she was willing to risk everything for him…no matter the circumstances. But it was not enough for him. After being framed for scheming a horrible act, Josiah chose to divorce her and had sworn to hunt her down and kill her baby that was allegedly his. After three years, the truth finally came to light. Now, Josiah regretted his past decisions and decided to make it up to her, promising to be a good father and a good husband.But would Meredith be able to forgive and forget? Would she be able to take him back into her life and pretend as if nothing had happened between them? 

"Let go of me! Hey—" "You want me to let go of you? Not until you satisfy me!"In order to save the child in her womb, Yvette Ortega puts on a show and feigns her own suicide. From that day onward, she ceases to exist in Alexander Crawford's world, and the mention of "Yvette" becomes taboo to him.Beyond anyone's expectation, the two meet again four years later. She finds him cold, merciless, and absolutely hating her guts. But as time goes on, he finds that he's once again, utterly and hopelessly intoxicated with her and desperately needs her, both in his life and in his bed …

Willow Nason suffered a calculated betrayal. Her virginity was taken, and the man from that fateful night left a token of his presence behind.However, she lost the token and could not locate the man, leaving her with nothing and an uncertain future.Five years later, armed with four little treasures, she returned with a determination to turn things around.Unintentionally, she drew the attention of an immensely powerful figure who held the power to make life-altering decisions in the world.First child: "Mommy, I've hacked into the tycoon's company. He'll come to apologize to you."Second child: "Mommy, I accidentally got involved in a scheme and lured the tycoon to our home."Third child: "Mommy, the tycoon wants to take me abroad to taste gourmet food."Fourth child: "Mommy, Daddy left you a priceless token."She had always believed her treasures to be ordinary little kids, so why were they all prodigies?!Then, a certain influential figure who was cold and imposing arrived at her home. He forced her to the corner of the bed and said, "Woman, you gave birth to my children secretly. You need to be held accountable for that." "What do you want me to do?" Willow said in a panic.The tycoon wrapped his arm around her waist. He flashed her a devilish smile and said, "Give birth to another one."

An unexpected turn of events brings Dawn Somner into Hugo Baird's room, where she manages to make use of him to fulfill her dreams of having a child. But the very next day, Hugo sends out a city-wide wanted notice for her. "Come on, Mr. Baird, I just borrowed some of your genes. Is it really necessary to post a wanted notice on every mainstream media channel?" "You either abort the baby, or I'll pamper you for life," Hugo answers. Dawn has never met such an unreasonable person. "All I wanted was to borrow some of your genes … Had I known this was how things were going to turn out, I never would have done it!" "Too late." Hugo smiles seductively.

Cynthia is a pregnant cheerleader. Her boyfriend ghosted her immediately after she told him the news. Her brother's best friend, the hockey captain Asher, threw a party and invited all of her boyfriend's flings, and they unite to dump him in public. Cynthia said, "Thanks for always being a big brother to me." Asher raised his eyebrow and asked, "Brother? How about your baby’s dad?"

All Violet Cooper did was take advantage of a five-star hotel's services. She never expects to end up pregnant after spending a hot and steamy night with Carl Walker, a cold and distant billionaire. It's bad enough that Carl is manipulative and cold. But why is her beloved daughter a manipulative genius as well? Both father and daughter are now plotting to lure Violet into a trap called love …

It was said that the elusive heir to the Langhams, Felix Langham, had trouble in the bedroom. However, Yvonne Ford found out the hard way that rumors were often misleading. Along the way, she unwittingly learned that her half-sister was pregnant with her boyfriend's baby, and that there's more to her parents' deaths. To seek the truth, Yvonne took a bold step to get close to Felix."Since we've done the deed, I guess you pass as a lover." Yvonne looked hesitant. Felix smirked in rage. "You will regret what you said today, woman."As it turned out, Yvonne found herself drowning in regret and begging endlessly for more in the days to come.